A Full Spectrum strategic approach to rewire your digital marketing strategy and develop channel specific digital metrics to measure ROI.

1. B2B Digital Marketing Strategy for Modern Marketers

2. Some key takeaways
• Re-defining the digital marketing funnel for B2B business
• How to ensure full control on each phase of the Marketing funnel
• How to represent your brand in the modern digital world
• A Full Spectrum strategic approach to online visibility and performance
measurement
Marketing looks very different now than it was five years back. Modern marketers need to
find a new way to market to their target groups consistently and lift the organization's
marketing results to a new level. A Full Spectrum marketing approach will allow you to build
cohesion and a consistent plan to reach people and engage them more effectively online.

3. Winning Moves - Digital Marketing is about vision,
strategy, tactics and activity
Give your business a competitive business edge by providing an ongoing strategic vision and
ensure successful tactical implementation. Enter in the right spaces and make right
conversations with right people.

4. Focus on your target market – Evaluate the attractiveness
of market segment
Define your target markets - United States, Germany, Asia-Pacific etc.
Define your target verticals – Technology, BFSI, Pharma, CPG etc.
Channel
identification
Activity
benchmarking
Content
Act- React
responsiveness
Measure
Participation
The strategy will fail if you try to be everything to everybody. This segmentation help you to
aim the marketing efforts and ultimately merchandise towards.

5. Who is your Customer? Getting to know your customers is
critical
• Make conversation with the right people from the start
• Define the demographics, psychographics, job functions and industry of your target
audience
For example:
Identify your buyers: C-level professionals, Marketing Heads, Customer Service Heads etc.
Identify your influencers: Bloggers, Journalists, Industry thought leaders, Partner
organizations etc.
Making $100 through digital marketing is awesome, but if it cost you $80 in resources to find
those deals then you are doing wrong.

6. Re-defining the digital marketing funnel
Key Channels Key Measures
Search engines, social networking • Fans/Followers, site
sites, publishers, blog traffic, inbound links
Website, social networking sites emailers, • Fans/Followers, site
publishers, blog traffic, inbound links,
Website, social networking sites emailers, response rates
publishers, online events
• Fans/Followers, traffic,
inbound links, response
Website, blog, communities, publishers
rates, enquiries
• Time on website,
Enabling advocates will generate authentic
engagement rate, leads,
WOM bringing the best new customer enquiries, average Order
prospects into the marketing funnel
• Repeat purchase, referral
ROI
The primary marketing goal is to reach consumers at the moments that most influence their decisions.
Marketers need to identify the key channels of engagement at every stage of the marketing funnel.

7. A strategic approach to online success
• Brand perception
• Online presence
• Target Markets
• Customer insight
• Internal resources
• Outreach effectiveness
• Customer acquisition targets
• Engagement ratio • website visits and stickiness
• Inbound traffic • Social influence
• Conversion ratio • No. of dialogues per month
• Social media influence
Relevance, • Efficiency gains
Reach,
Resonance
= ROI
• Digital marketing mix • Value proposition
• Content flow • Governance
• Campaign schedule • Integration
• Resource allocation • Action & control
• Brand advocacy
• Prioritizing activities
• Customer engagement
The focus of the approach is that the objectives to be achieved – not the process of planning
itself. This allows to create a tailored digital marketing strategy to maximize success on the
social web.

8. A Full Spectrum approach towards online visibility and
performance measurement
This full spectrum approach will help marketers to determine whether they want to repeat the campaign
or not, as well the company made money as a result.

9. Integrating digital into all facets of marketing
Full Spectrum
analysis to rewire
How to lift your your digital Improve margins by
organization's marketing marketing strategy reengineering digital marketing
results to a new level? and develop channel efforts that can deliver better
specific digital results at lower costs
metrics to measure
ROI
The Blueocean Social Media solution is designed to transform the enterprise business processes, driven
by Social Intelligence and an integrated Social Ecosystem, to drive sustainable customer engagement and
revenue growth.

10. The Blueocean Advantage
Intelligence-driven marketing strategy for full-
spectrum operations
360° view of customers in social sphere
>95% accuracy in identifying issues and
uncovering opportunities and targeting your
marketing efforts
Tangible & measureable business impact
Proven experience with Fortune 500
Companies

11. Discover a fresh
approach to managing
customer experience as
we transform the way
your social media
initiatives deliver value.
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