More right customers from the web - Lasse Larvanko

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Podczas konferencji Blueffect prelegent przedstawił: - jak wybierać wskaźniki i dane do analizy, by uniknąć generowania zbędnych raportów, - jak efektywnie korzystać z Google Analytics i wielu innych narzędzi, - jakie aplikacje wpierają procesy podejmowania decyzji na podstawie informacji z wielu różnych źródeł.

Technology Business

16 540 25 400€
Price1,5€ visit
Optimize SEM and
Banners

3 200 19% Only 1/5 interested
Better ad targeting,
Interested Make landing pages
Start A/B testing
-90 %

319 1,9% Less than 2% starts buying
Start sales page A/B testing
Activates Check the tone of advertising
-62 %

120 0,7% 62% stops buying
Accepted Test the ecommerce cart process

85 0,5%
bought Price per client 299€!
Product price 600€

"Any company that isn't doing
about 100 A/B test per week
is probably failing“
- Bing Gordon

1st Generation 2008

Followed traffic
Measured clicks
Changes every 3-6 months

2nd generation 2010

Follow money
Measure ROI
Changes every 3-6 days

3rd generation 2012

Follow people
Measure Customer Lifetime Value
Changes every 3-6 minutes

More right customers from the web - Lasse Larvanko

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