W swoim drugim wystąpieniu podczas Kongresu Blueffect, Geddy Van Elburg przedstawiła: - jak zgodnie z prawem przechowywać i operować danymi osobowymi w Polsce i Europie, - jakie są różnice prawne w zakresie monitorowania zachowań konsumentów w Sieci w obrębie Europy, - jak wykorzystać tę wiedzę podczas realizacji celów biznesowych.

1. European Privacy Laws
Influence on web analytics
Warschau 2012

2. Why privacy laws?
• 72 % of population EU is worried about
their online privacy

3. Risks for digital analytics
• Transparency through analytics ( towards
tax payer)
• Less Accountability
• Usability issues
• Economic risks
• Security risks

4. What are cookies?
• Cookies are small files that are stored on a users
computer usually in your browser software (like Chrome,
Internet Explorer or Firefox).
• They are identifiers that save web servers from having to
store massive amounts of data every time someone
visits a website.
• They are needed to make websites perform ( basket of a
webshop)

5. Which cookies?
• 1st party cookies: Always anonymous
• 3rd party cookies: tracking anonymous while surfing
multiple websites
• Technical cookies ( java/ flash/ zombie etc. real danger
towards privacy)
• All technical devices etc. to track peoples behaviour

6. Different laws in EU
• 27 countries
• 27 different laws based on same directive
• EU: regulation instead of directive 2014?

7. Countries with strict opt-in
• Cyprus
• France (analytics cookies
allowed?)
• Greece
• Latvia
• Lithuania

8. Countries with strict opt-in 2
• Netherlands
• Portugal
• Poland ( for ads )
• UK ( according ICO)

9. Countries with unclear opt-in
• Austria
• Belgium
• Iceland
• Liechtenstein
• Norway

10. Countries with no strict opt-in
• Bulgaria
• Czech republic
• Denmark
• Estonia
• Finland
• Germany(?)

11. Countries with no strict opt-in 2
• Hungary
• Ireland (?)
• Luxembourg
• Malta
• Poland ( ads)
• Romania

12. Countries with no strict opt-in 3
• Slovakia
• Slovenia
• Spain
• Sweden
• United Kingdon (optin according
ICO)

13. Results of the opt-in
• ICO UK

14. Already detected:
• Governmental organisations stop using analytics: no accountability
towards the public
• Websites banned by Google ( opt-in was regarded as cloaking)
• Viruses which look like an opt-in ( major security risks and trust of
the public using internet) a
• Problems for international organisations

15. DAA SIGEU
involved in discussion:
• Absolute right on (online) privacy
• Educating the public, organisations and businesses.
• Solutions which are easy to use and to understand.
• What can the DAA do to help?
Please join us
www.digitalanalyticsassociation.org