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• Philip Tellis
• @bluesmoon
• ptellis@soasta.com
• SOASTA
• boomerang

Velocity NY 2013 / 2013-10-15

mmm... beacons!

1
mmm... beacons!
Philip Tellis / ptellis@soasta.com

Velocity NY 2013 / 2013-10-15

Velocity NY 2013 / 2013-10-15

mmm... beacons!

2
Velocity NY 2013 / 2013-10-15

mmm... beacons!

3
Optimize for more engaged consumers

Velocity NY 2013 / 2013-10-15

mmm... beacons!

4
1

Measure Real User Experiences

Velocity NY 2013 / 2013-10-15

mmm... beacons!

5
Jean-Antoine Nollet – 1746

Velocity NY 2013 / 2013-10-15

mmm... beacons!

6
There’s more than one way to do it

Velocity NY 2013 / 2013-10-15

mmm... beacons!

7
Today Measuring the experience of Real Users is not
quite as shocking.

Velocity NY 2013 / 2013-10-15

mmm... beacons!

8
RUM

Velocity NY 2013 / 2013-10-15

mmm... beacons!

9
RUM
& bacon

Velocity NY 2013 / 2013-10-15

mmm... beacons!

9
boomerang

Velocity NY 2013 / 2013-10-15

mmm... beacons!

10
2

Distill & Analyze

Velocity NY 2013 / 2013-10-15

mmm... beacons!

11
In Realtime

Velocity NY 2013 / 2013-10-15

mmm... beacons!

12
Some types of users never bought anything

Velocity NY 2013 / 2013-10-15

mmm... beacons!

13
...|Slurp|BingPreview|Googlebot|
PTST|...

Velocity NY 2013 / 2013-10-15

mmm... beacons!

14
2.1
Patience

Velocity NY 2013 / 2013-10-15

mmm... beacons!

15
Americans v/s les Franglais

Velocity NY 2013 / 2013-10-15

mmm... beacons!

16
Chrome users are more patient than IE users

Velocity NY 2013 / 2013-10-15

mmm... beacons!

17
users are slightly more patient on weekends

Velocity NY 2013 / 2013-10-15

mmm... beacons!

18
2.2
Cache Behaviour

Velocity NY 2013 / 2013-10-15

mmm... beacons!

19
We have boomerang set to be cached for 7 days
Cache-Control:

max-age=604800,

stale-while-revalidate=60, stale-if-error=3600

Velocity NY 2013 / 2013-10-15

mmm... beacons!

20
how soon does a new version get to everyone?

Velocity NY 2013 / 2013-10-15

mmm... beacons!

21
hourly on weekends

Velocity NY 2013 / 2013-10-15

mmm... beacons!

22
hourly on weekdays

Velocity NY 2013 / 2013-10-15

mmm... beacons!

23
What else would you like to see?

Velocity NY 2013 / 2013-10-15

mmm... beacons!

24
Thank You!
Questions?

Velocity NY 2013 / 2013-10-15

mmm... beacons!

25
• Philip Tellis
• @bluesmoon
• philip@bluesmoon.info
• www.SOASTA.com
• boomerang
• LogNormal Blog

Velocity NY 2013 / 2013-10-15

mmm... beacons!

26
Image Credits

• Jean-Antoine Nollet
http://en.wikipedia.org/wiki/Jean-Antoine_Nollet
• Show Me The Money
http://www.flickr.com/photos/zottestef/533647132/
• RUM Warehouse
http://www.flickr.com/photos/razmataz/5000536661/

Velocity NY 2013 / 2013-10-15

mmm... beacons!

27

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Measuring Real User Experiences with Beacons