Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U.
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Tweeting Social Stuff October 2009
1. Tweeting Social Stuff 21.09.09 A presentation to : Marketing Event [email_address] @nicholasgill
2. Nicholas Gill Head of Planning Five by Five slideshare.net/bluurb @nicholasgill @fbfdigital Graeme Ford Head of Insight Phones 4U @graemeford @phones_4U
4. People are one click away from the perfect job, the ideal product, a damning video diary or the 5 star review
5. But it’s not about blindly rolling out the latest, must-have tactics Brands need to strategically navigate through social media…
6. Trends Content Explosion Fragmentation & distribution Interactivity, participation & control Source: IAB Europe Interact Congress 2009 Content Supply Chain Evolution Real time
7. Social media is powering & accelerating these trends The 60’s and 70’s were all about products and how to advertise them The 80’s and 90’s were all about brands and their balance sheet value Then it all went digital Now it’s all gone social
9. Social media is already culturally accepted Source: Forrester & The Guardian 65% of time spent in social/entertaining space
10. Where’s Twitter? Social Media Feeds/ Filters On Demand Sharing Reviewing Press TV Outdoor Gaming Destinations Mobile Connecting RSS On-demand (iPlayer, 4OD, Hulu) PVR Interactive TV Social viewing / Participation Text Bluetooth Live interaction QR codes Video ad innovation QR codes Ratings Reviews Liking Distribution Bookmarking email IM VOIP (Skype) Life-streaming (Twitter) Friending Wi-Fi MMS Surfing email Bluetooth GPS MP3 Entertainment (radio, video, music) Search Networks Life-streaming Publish (blog) Forum Widgets Meme Crowd-sourcing Virtual Worlds Live casting Console Handheld Casual Surfing TV viewing Camera, DVD, Blu-Ray MMO ARG Portals News Personalised start pages, iGoogle Brand sites
26. Social Media Strategic Framework Source: Steve Sponder @stevesponder blog.stevesponder.com Creative Commons: Attribution-Non Commercial-No Derivative Works 2.0 UK: Engalnd & Wales License
35. Converted to advocacy Samsung Football mentions on a par with other major brand endorsements such as Nike and Adidas And way ahead of Puma Motorsport
41. @jasonbradbury: I’ve got a Samsung i8919HD phone to give away! FREE! I want ideas for Twitter/my blog 4 how to give it away!?
42. @jasonbradbury:.. or how about #ZombiePhone . I pick from the best #ZombiePhone images of you acting like a living dead next to your old, dead phone?
43. @sarahjane365: #ZombiePhone I think I would win since I have about ten old dead phones in my possession @madgerald: Love the #ZombiePhone idea
44. @jasonbranbury: Your ideas rock - but I like #ZombiePhone . So here come the rules of the competition!!! @jasonbradbury: #ZombiePhone . 1) Free phone to best pic of undead phone & user 2) use hashtag 3) I pick my fave 9.30am Monday 10 Aug.
48. @GHWT Twitter profile was set up in April 2009 2,077 followers as of 23rd July 2009 Organic growth no promotion Average growth per day = 60 followers 181 updates which averages at 1.2 updates per day
49. ‘ who is you favourite guitarist?’ ‘what is your favourite guitar solo?’ ‘how many of you out there played guitar hero last night?’ Engagement driven by passion points