Content Automation and Integration Converge South 2012 #CS2012

1. Content automation and
integration
@bmcd67

2. Why Automate?
Save time
Develop online
persona
Build trust and
authority
Drive traffic
Engage visitors
Convert

3. Sounds good but how?
Establish digital diet
Curation tools
Use email and RSS
to funnel content
Mix original content
with curated links
Stay abreast of
tools
Twitter API changes

4. Think Daisy Chain
Use RSS, email and
lists to segment
data
Hashtags and other
metadata to filter
and funnel content

5. Search to syndicate

6. Curate, curate, curate
Write great content
and curate great
content
Curate content
from Zite, Flipboard,
Pinterest, Twitter,
RSS feeds,

7. Buffer
Schedule posts
to Twitter,
LinkedIn and
Facebook pages
Analytics and
tracking
Submit via email,
dashboard or
web widget

8. Reach likes, and shares tracked

9. Trigger based tools

10. IFTTT Recipes

11. Automate profiles, photos, etc.
Archive content
Archive content

12. NetworkedBlogs

13. Facebook Syndication

14. Facebook to Twitter

15. Video
Twitter,
Facebook
and Orkut
integration
Use playlists
to select
specific
videos to
share

16. YouTube Facebook App
Create
YouTube video
gallery page
on Facebook
Share favorite
videos

17. Sidebar Widgets
YouTube
SlideShare
Twitter

18. Search RSS
Twitter and Google
search results have
RSS feeds that can
be displayed on
website
Search on
keywords,
hashtags,
usernames, etc.

19. Repurpose Content
Tweet Old Post
WP plugin
Feed tweets
into curation
stream and
draw visitors

20. Old posts

21. In Post RSS
Auto update
3rd-party
posts in your
blog post
Add page to
bookmark
RSS

22. Tag it!
Tag once,
publish many
Create pages,
posts and
other stacks
of links that

23. Hootsuite
Manage
Facebook Pages
Twitter
LinkedIn
YouTube
Instagram
Google+

24. Hootsuite Publisher
Auto schedule
Save drafts
Plan and
schedule
messages
Repeated
promotions:
events,
webinars,
contests, etc.

25. Roadmap

26. Google+
Remember
the daisy
chain!
Google+ has
not
integrated
with many
tools

27. Case Study

28. Push to Twitter
Photos
shared are
from
search
Response
and
engageme
nt with bot

29. See who’s monitoring
Large amount
of responses for
help
Customer
service
channels

30. Employee tweets
Post selective
employee
tweets to
homepage

31. Be Careful
Auto posting
employee tweets to
homepage
Provides a view into
company culture,
personality and
thought leadership

32. Worth it?

33. Don’t
Just rely on
automation and
stay on cruise
control
Become Twitter
Litter or annoying
Stray off topic when
building authority

34. Thank You!
Slideshare:
http://www.slidesha
re.net/bmcd67
Find me as
“bmcd67” cross the
interwebs