Inspired by the book The Beauty of Ordinary Things, this talk is about appreciating ordinary moments in life— ordinary yet nevertheless real. These problems may be unpopular or tricky to solve from a social, political, and design perspective, but the right solution(s) would have a huge impact for the populations affected. I talk about several of these problem areas and related perspectives that designers can take to have more impact in your own work, even if you don't work in one of these areas directly. A similar version of the talk was given at Industry Conference earlier in the year: slideshare.net/bmevans/beauty-of-ordinary-design