See how Number26 is revolutionising the banking industry by concentrating on customer experience, mobility and an extensive network of partners to realise its value proposition.

1. www.bmilab.com
Number26: Your bank account
how it should be
Discover how to innovate YOUR business
with the 55 Business Model Patterns
Based on the St Gallen Business Model Navigator

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Did you know that 90% of the most
successful companies are based on
only 55 Business Model Patterns?
That means that innovation is mostly
built on the recombination of
already existing ideas.
Want to learn more about the
patterns and the process? Check out
our Uber Slideshare

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Look at how Number26 Innovated its Industry

4. www.bmilab.com
First, see how Commercial Banks Usually Work
WHO WHAT
HOW WHY
- Private and business customers
that need to store/save money
and make transactions
- Safely storing money
- Allowing transactions and
payments
- Loaning money
- Strong physical presence
through branches
- Long and complicated
registration process
- Transaction fees
- Sign-up fees
- High interest rates on loans
- High operating costs

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But it Does not Satisfy Major Customer Problems
USABILITY
- Keeping up with bank account
transactions is complicated
because banking solutions are
usually not mobile enough
- Especially young users need
an easy tool to control their
budgets
- People are increasingly using
their smartphones to check
important information
COSTS
- Transaction fees are usually
high
- Banks are intransparent
about their cost structure
- Young people are price
sensitive

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Now, Meet Number26!
WHO WHAT
HOW WHY
- Especially younger
generation that needs low
cost solution and mobility
- Simple, fee free & mobile
banking solution
- Free of charge account
management
- No own physical branches
- Seamless experience through
mobile app
- Partnership with Mastercard
and retailers
- Low operational costs
- Merchant pays transaction fee
per swipe, creating a hidden
revenue

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But HOW did Number26 innovate?

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#11 Digitalization
HOW NUMBER26 DOES IT: 24/7 mobile
access to information and possibility to
make transactions through an app instead
of needing to go to an agent or branch

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#21 Hidden revenue
HOW NUMBER26 DOES IT: Number26
receives a small fee from merchants per
transaction made by the customer, who
enjoys the service for free

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#32 Open Business Model
HOW NUMBER26 DOES IT: Number 26
has a expanding network of partners that
guarantees that the customer can deposit
money at retailers & withdraw everywhere
for free without needing a banking license.
Partners include Mastercard, Wirecard,
Real & Penny

11. www.bmilab.com
WANT TO LEARN MORE?
Yes, we know, we only
gave you a small taste
of what’s to come!
And that was a piece of
cake, wasn’t it? Easy,
but delicious!
If you’re still hungry for
more…

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Visit www.bmi-lab.ch and
discover more about Business
Model Innovation!
PS.: No real cake included! But more juicy information ;)

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WHERE DOES IT ALL COME FROM?
Of course, there was a
lot of research behind
the pattern cards
The result of it is this
book to the right: The
Business Model
Navigator!
by Oliver Gassmann, Karolin
Frankenberger & Michaela Csik