From Moment To Movement And Beyond

A guide to Email writing for Action by Ben Brandzel

“The Moment Story” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Moment pt. 1: The “Crisitunity”

Crisitunity Examples ,[object Object],[object Object],[object Object]

Crisitunity Non-Examples ,[object Object],[object Object],[object Object]

Moment pt 2: Reader Focused Theory of Change (RFTC) ,[object Object],[object Object],[object Object],[object Object]

RFTC Examples ,[object Object],[object Object],[object Object]

RFTC Non-Examples ,[object Object],[object Object],[object Object]

Moment pt. 3: “The Ask” ,[object Object],[object Object],[object Object]

“Ask” Examples ,[object Object],[object Object],[object Object]

Moment “Extras” ,[object Object],[object Object],[object Object],[object Object]

The “Strength Test” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Examples of Support ,[object Object],[object Object],[object Object],[object Object]

The Movement Story ,[object Object],[object Object],[object Object]

Movement Story components ,[object Object],[object Object],[object Object]

Movement Story components ,[object Object],[object Object]

The “P.S.” ,[object Object],[object Object],[object Object],[object Object]

King Scanability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

King Scanability Example ,[object Object],[object Object],[object Object],[object Object]

King Scanability Example cont. ,[object Object],[object Object],[object Object]

Subject Lines ,[object Object],[object Object],[object Object],[object Object]

From Lines and Signatures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Style Tips ,[object Object],[object Object],[object Object],[object Object]

Style Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

From Moment To Movement And Beyond

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