1. How to make your Corporate Management
think and act like a startup team.
by boardofinnovation.com
@philderidder - @nickdemey

2. Both parties have the same goal:
The quest for the Magic Potion of New Profit.
But they have a different way
to tackle this challenge.
How to get started...

3. First accept the fact that you’ll
have explore to new territory.

4. “You can't look into the future with the tools
from the past.”
- Nick De Mey, Co-founder Board of Innovation

5. Don’t focus on a 100+ page business plan.
Remember, you’re innovating. Not cost cutting.

6. Don’t focus on a 100+ page business plan.
Remember, you’re innovating. Not cost cutting.
Are you trying to make a plan to predict the future? Stop it.

7. Don’t focus on a 100+ page business plan.
Remember, you’re innovating. Not cost cutting.
Are you trying to make a plan to predict the future? Stop it.
“No business plan survives first contact with the customers.”
- Steven Blank, author The Startup Owner's Manual

8. Don’t focus on a 100+ page business plan.
Remember, you’re innovating. Not cost cutting.
Are you trying to make a plan to predict the future? Stop it.
“No business plan survives first contact with the customers.”
- Steven Blank, author The Startup Owner's Manual
“If you can show me the business case, it’s already too late!”
- Bill Gates

9. “Startups are not smaller
versions of big companies"
- Steven Blank, author The Startup Owner's Manual

10. “Startups are not smaller
versions of big companies"
- Steven Blank, author The Startup Owner's Manual
Innovative startups
need a different mindset.
Fresh & Agile.

11. Ok fine.
But how and where do I start?

12. Take advice from
this best seller.
#2 on The New York Times,
Hardcover Advice.
#1 Amazon,
New Business Enterprises.
...

13. A manual for entrepreneurial teams
that are looking for new profit.
How Today's Entrepreneurs Use Continuous
Innovation to Create Radically Successful
Businesses
Let me give you a brief summary of the key points.

14. 3 key principles
Build
Measure
Learn
Learn
and iterate

15. 3 key principles
Build Notice already this process doesn’t
start with: “Spend one year on
market research & analysis”
Measure
Learn
Learn
and iterate

16. 3 key principles
Build Notice already this process doesn’t
start with: “Spend one year on
market research & analysis”
Measure
The Lean Startup is a hands-on
approach to go into the market
Learn
Learn before doing extensive business
research upfront.
and iterate

17. Build Measure Learn
First, Build a Minimal Viable Product.
also know as an MVP.
a quick and dirty prototype
to go live in the market and
test your business assumptions.

18. Build Measure Learn
First, Build a Minimal Viable Product.
also know as an MVP.
a quick and dirty prototype
to go live in the market and
test your business assumptions.
“If you are not ashamed of your product when you launch it,
you launched too late.”
- Reid Hoffman, co-founder of LinkedIn

19. An example how our innovation office
BoardofInnovation.com launched a new venture:
Cardrops.com turns your car in an e-commerce drop-off
point to receive parcels directly in your trunk.
2 parts of our MVP
- a tangible prototype
- webpage cardrops.com

20. A quick and dirty launch page
to test business assumptions.
Get feedback on the pricing structure.
Do users get the value proposition?
“No more running to postal offices.”
Explain how the technology works
to business partners.

21. How much time does it take to develop
a decent webpage for your new service?
In our case: 3 evenings from sketch to live webpage.

22. Part 2 of our MVP, a tangible prototype
for technical tests & the first pilot setup.
Again, Quick & Dirty.
No mass production, 3D printed.
See how your products works
in a real environment.

23. Build Measure Learn
Next, measure how clients & partners interact.
See which attributes customers care about.
Goal: to test your
value/growth hypothesis.

24. Build Measure Learn
Next, measure how clients & partners interact.
See which attributes customers care about.
Goal: to test your
value/growth hypothesis.
“The goal of a startup is to figure out the right thing to build—the
thing customers want and will pay for—as quickly as possible”
- Eric Ries, author of the Lean Startup

25. Try to sign up,
a questionnaire appears.
Measure quantitative data: Measure qualitative data:
66.3% has no clear preference for one of both Volvo & Volkswagen are the top 2 preferred
pricing options. brands of our early adopters.
Amongst those who picked pricing option: 33,8% Questions to us: related to security & compatibility.
prefers to subscription model vs pay-per-use.
Tons of request for partnerships:
...
e-Retailers & hardware providers

26. Get attention by relevant media.
More important: You’re building
& testing your market first!
“When will you roll out in the UK?”
“Super idea and great approach”
“Smart concepts require a significant shift
in thinking.”
“What if I don’t have a car?”
“oh 1 word: car bombs.”
“Awesome, where can I signup?”
I love strong opinions!

27. Build Measure Learn
Learn from your failures. What went wrong?
Validate the learnings.
Goal: What to optimize?

28. Build Measure Learn
Learn from your failures. What went wrong?
Validate the learnings.
Goal: What to optimize?
“If you cannot fail, you cannot learn.”
- Eric Ries, author of the Lean Startup

29. In our case with Cardrops.com, it wasn’t - Technology aspects needs to be
clear that small module would need to communicated better.
be placed in a car. (a crucial step!) - Explain: no keys need to be exchanged
- ...

30. 3 key principles
Build And iterate!
Tweak your concept based on
your metrics and optimize!
Measure
Don’t waste time writing reports,
minutes of meeting and other
Learn
Learn forms of corporate theater to show
activity, focus on results instead.

31. 3 key principles
Build And iterate!
“Writing a plan makes you feel
Measure in control of things you don’t
actually control"
- Jason Fried, author Rework
Learn
Learn

32. 3 key principles
Build But remember...
If you feel the need or pressure to
justify your acts, the anticipated
Measure effect was simply not big enough.
Just. Go. Harder.
Learn
Learn

33. A good starting point to inject startup culture in your
company is our 4 day Bootcamp program.
All info: www.boardofinnovation.com/bootcamp

34. For all your Questions
@Nickdemey - nick@boardofinnovation.com
+32 494 85 27 86
Or hop in for a coffee!
Our office: Antwerp, Belgium