The document discusses growing a design team in a product-driven company while having fun. It introduces Franco as the Experience Design Director who wants to design at a larger scale than he can individually. It also introduces three other members of the team - Mareesa as the Manager Manager, Nikola as the Creative Visionary, and Tam as the People Manager. The document then discusses three potential organizational structures for the team - The Functional Team, The Community of Practice, and The Instigators' Squad. It outlines several challenges and missions for the team, including establishing a shared understanding, ensuring the team doesn't become a bottleneck, and changing an existing product from the inside out.

1. Growing a design team
in a product-driven company,
while having fun
FRANCO PAPESCHI
@bobbywatson
+
UX AUSTRALIA 2015
Brisbane, August 28th

2. EXPERIENCE DESIGN DIRECTOR,
THE GAME

4. FRANCO
THE PROMOTED PRACTIONER
Design at a larger scale than
he could by himself
BUSINESS SKILL
UX SKILL
INDUSTRY SKILL
PEOPLE MANAGEMENT
CREATIVITY / VISION

5. MAREESA
THE MANAGER MANAGER
Influence the the
company does business
BUSINESS SKILL
UX SKILL
INDUSTRY SKILL
PEOPLE MANAGEMENT
CREATIVITY / VISION

6. NIKOLA
THE CREATIVE VISIONARY
Change the world,
one big jump ahead at a time
BUSINESS SKILL
UX SKILL
INDUSTRY SKILL
PEOPLE MANAGEMENT
CREATIVITY / VISION

7. TAM
THE PEOPLE MANAGER
Make the team shine
BUSINESS SKILL
UX SKILL
INDUSTRY SKILL
PEOPLE MANAGEMENT
CREATIVITY / VISION

9. THE WORLDS SELECT
THE
FUNCTIONAL
TEAM
Single team, working on projects
for different product teams.
Neither centralised nor distributed
ORGANISATIONAL STRUCTURE
COMPANY’S UX MATURITY
SIZE OF TEAM:
TEAM SENIORITY:
TEAM COHESION:

10. THE WORLDS SELECT
THE
COMMUNITY
OF PRACTICE
Distributed individuals, mostly
attached to single products
ORGANISATIONAL STRUCTURE
COMPANY’S UX MATURITY
SIZE OF TEAM:
TEAM SENIORITY:
TEAM COHESION:

11. THE WORLDS SELECT
THE
INSTIGATORS’
SQUAD
Small team, moving from one
key project to another.
Risk of becoming an Ivory Tower
ORGANISATIONAL STRUCTURE
COMPANY’S UX MATURITY
SIZE OF TEAM:
TEAM SENIORITY:
TEAM COHESION:

12. THE FUNCTIONAL TEAM

13. MISSIONS
THE

14. MAKE THE TEAM

15. 01
03 04
05
06
02
THE
ADVENTURE

16. MAKE THE HEART
OF A NEW TEAM BEAT

17. CHALLENGE 01
SHARED
UNDERSTANDING

18. XD
team
Create holding environments

19. Spectrum of User Experience
Oliver Reichenstein - iA inc. (2009)
https://www.flickr.com/photos/formforce/3663684287/sizes/o/

20. Defining the user experience function: innovation
through organizational design
Jon Innes (2007)

21. Our skills

22. Design skills ‘Connect’ skills
Product knowledge
Industry knowledge
Empathy
Entrepreneurial spirit

23. YOU ARE
NOT ALONE
CHALLENGE 02

24. Agile development and UX: (non) parallel tracks
Lynn Millar

25. How do we fit in projects?

26. Presentations and workshops

27. Devs checking
usability tests
Usability tests + live feed + video synthesis

28. Quick wins

29. SAME-ISH
DIRECTION
CHALLENGE 03

30. Where do we put our energies?
Objectives & Key Results (OKRs)
John Doerr
Keyresult
Key
result
Key
result
Keyresult
Key
result
Key
result
Objective
Keyresult
Key
result
reult
Key
result
Key
result
Objective
Key
result
Key
result
Keyresult
Key
result
Objective

31. Team’s objectives
Define next generation experiences
Reduce usability barriers for
students in their first month
Improve teaching experience

32. How do we capture creative potential?

33. SHARED
UNDERSTANDING
YOU ARE NOT
ALONE
SAME-ISH
DIRECTION
MAKE THE HEART OF A NEW TEAM BEAT

34. DESIGN
JAMS
QUICK
WIN
TOOLS
DESIGN
PROCESS
OKRsPRESENTATIONS
& STORIES
SKILLS
MODEL

35. WELL DONE!

36. MAKE TEAM SCALE
TO HAVE AN IMPACT

37. More than one focus
XD
team

38. CHALLENGE 01
DON’T BE A
BOTTLENECK

39. Micro-manager, commence micro-management!

40. Ownership + alignment
Project
champions
Project
manager

41. Changing the team model
From To

42. Pic or it didn’t happen

43. Design guidelines

44. NOTHING
STAYS QUIET
CHALLENGE 02

45. Always up for a storm

46. Always chat with the team

47. YOU ARE (IN) THE
MACHINE, NOW

48. Find projects that act as best practice

49. DON’T BE A
BOTTLENECK
NOTHING STAYS
QUIET
YOU ARE THE
MANCHINE
NOW
MAKE TEAM SCALE TO HAVE AN IMPACT

50. TOOLS
PROJECT
MANAGER
PAPER
ON WALLS
GUIDELINES,
PRINCIPLES
& FRAMEWORKS
CHATS &
1 TO 1
PROJECT
CHAMPIONS
CATALOGUE
OF WINS
SHIP &
ITERATE

51. YAY!

52. 03 CHANGE A PRODUCT INSIDE OUT

53. TOOLS
PROJECT
MANAGER
PRINTS ON
WALLS
GUIDELINES,
PRINCIPLES
& FRAMEWORKS
CHATS &
1 TO 1
PROJECT
CHAMPIONS
CATALOGUE
OF WINS
SHIP &
ITERATE
DESIGN
PROCESS
OKRs PRESENTATIONS
& DEMOS
COMPETENCY
MODEL
QUICK
WIN
DESIGN
JAMS

54. BONUS GADGETS

55. Senior UX Senior UI Creative Director
Growing a design team
in a product-driven company,
while having fun
Join us
FRANCO PAPESCHI
@bobbywatson