The document discusses growing a design team in a product-driven company while having fun. It introduces Franco as the Experience Design Director who wants to design at a larger scale than he can individually. It also introduces three other members of the team - Mareesa as the Manager Manager, Nikola as the Creative Visionary, and Tam as the People Manager. The document then discusses three potential organizational structures for the team - The Functional Team, The Community of Practice, and The Instigators' Squad. It outlines several challenges and missions for the team, including establishing a shared understanding, ensuring the team doesn't become a bottleneck, and changing an existing product from the inside out.
4. FRANCO
THE PROMOTED PRACTIONER
Design at a larger scale than
he could by himself
BUSINESS SKILL
UX SKILL
INDUSTRY SKILL
PEOPLE MANAGEMENT
CREATIVITY / VISION
6. NIKOLA
THE CREATIVE VISIONARY
Change the world,
one big jump ahead at a time
BUSINESS SKILL
UX SKILL
INDUSTRY SKILL
PEOPLE MANAGEMENT
CREATIVITY / VISION
7. TAM
THE PEOPLE MANAGER
Make the team shine
BUSINESS SKILL
UX SKILL
INDUSTRY SKILL
PEOPLE MANAGEMENT
CREATIVITY / VISION
8.
9. THE WORLDS SELECT
THE
FUNCTIONAL
TEAM
Single team, working on projects
for different product teams.
Neither centralised nor distributed
ORGANISATIONAL STRUCTURE
COMPANY’S UX MATURITY
SIZE OF TEAM:
TEAM SENIORITY:
TEAM COHESION:
10. THE WORLDS SELECT
THE
COMMUNITY
OF PRACTICE
Distributed individuals, mostly
attached to single products
ORGANISATIONAL STRUCTURE
COMPANY’S UX MATURITY
SIZE OF TEAM:
TEAM SENIORITY:
TEAM COHESION:
11. THE WORLDS SELECT
THE
INSTIGATORS’
SQUAD
Small team, moving from one
key project to another.
Risk of becoming an Ivory Tower
ORGANISATIONAL STRUCTURE
COMPANY’S UX MATURITY
SIZE OF TEAM:
TEAM SENIORITY:
TEAM COHESION:
30. Where do we put our energies?
Objectives & Key Results (OKRs)
John Doerr
Keyresult
Key
result
Key
result
Keyresult
Key
result
Key
result
Objective
Keyresult
Key
result
reult
Key
result
Key
result
Objective
Key
result
Key
result
Keyresult
Key
result
Objective
31. Team’s objectives
Define next generation experiences
Reduce usability barriers for
students in their first month
Improve teaching experience