Slides for my presentation at the Over the Air 2011 conference / hackday. --- Can we make a difference in societies – especially in Africa – by fostering the growth of a new generation of creators, entrepreneurs, makers that use mobile and web technologies to provide locally relevant services? We think so, and that’s why – last year – the Web Foundation started working on 2 mobile entrepreneurship labs, in Ghana and Kenya. The session will present some of the cool things happening in these innovation hubs, will reflect on the challenges and will help participants understand what are the future opportunities in the region, and why they are important for Europe.

1. DEVELOPING A BETTER WORLD
one mobile & web start-up at a time

2. FRANCO PAPESCHI @BOBBYWATSON
Service Design Expert
Concept Design Manager
User Experience Designer
Human Factors Specialist
Management Consultant
Cognitive Ergonomist

3. Humans
Technology
Society

4. TECHNOLOGY
CHANGES SOCIETY

6. SOCIETY CHANGES
TECHNOLOGY

7. Combine Skype
contact with drum

8. Combine Skype Sell product +
contact with drum
contact

9. Combine Skype Sell product + Skype lessons
contact with drum
contact

11. Actions
EXPLORE
how the web can have a positive impact on society
TEACH
how to create relevant services
CATALYSE
get the world involved

12. WORLD WIDE WEB
FOUNDATION
http://vimeo.com/21407925

13. Web
Index
Mobile
Web for Agriculture
Entrepreneurship
Open
Voice
Data
Browsing

14. Actions

18. 18

19. Pyramid

20. Web Challenges (and Opportunities)
Segment Equipment Profile Challenges
Upper PC, Urban. Industry heads, Bandwidth,
smartphone, politicians, etc. Advanced maybe.
tablet, etc. education, read languages
prevalent on Web.
Middle Internet Urban. SME owners, head of Integrating Web in
cafe, feature NGOs, etc. Advanced their work (local
phone, PC education, read national content).
at work language.
Top of Mobile Semi-urban/rural. Service Lack of content
the BOP phone (SMS, providers, students, etc. services on the
mini- Minimal level of literacy, and/ most available
browser, or still in school. Often high platform (phone).
voice), interest (youth).
radio, TV
Bottom of Basic mobile Rural poor. Speaking local Access
the BOP phone language, high level of interaction with
(voice), illiteracy. No tech experience. Web. Integration
radio adoption . 20

21. Source: ITU World Telecommunication /ICT Indicators database
ICT penetration rates
100
Mobile cellular telephone subscriptions
90
Internet users
80
Fixed telephone lines
70
Active mobile broadband subscriptions
Per 100 inhabitants
60
Fixed (wired) broadband subscriptions
50
40
30
20
10
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Source: ITU World Telecommunication /ICT Indicators database

22. SMARTPHONES penetration
5%
/500 million users
And only 25% feature phones
Sources:
http://www.brandseye.com/blog/post/2575/smartphone-penetration-in-africa
http://allafrica.com/stories/201011120525.html
http://www.balancingact-africa.com/reports/telecoms-and-interne/mobile-apps-for-afri

23. SMARTPHONES in 3-5 years?
15%
And 35% feature phones
Sources:
http://www.balancingact-africa.com/reports/telecoms-and-interne/mobile-apps-for-afri

24. Google's Mobile Web monthly ads impressions Western Europe vs Africa
Dennis Gikunda – Google (June 2011)

26. Adult LITERACY RATE
63%
And
70% among 15-24 females
79% among 15-24 males
Sources:
http://data.un.org/Data.aspx?q=literacy+rates+africad=SOWCf=inID%3a74%3bcrID
%3a1%2c12%2c13%2c14%2c65%2c8

27. SMS usage in rural areas of Gambia
4%
And 69% in urban areas
Sources:
http://ict4dblog.wordpress.com/2011/01/30/mobile-phone-use-in-west-africa-gambian-statistics/

28. Photo: Giovanni Innella
JUA KALI attitude

29. Maker Faire Africa
http://vimeo.com/14501842
Photo http://www.flickr.com/photos/53374366@N07/4934787502/sizes/l/in/photostream/

30. ENTREPRENEURS?

31. MOBILE
ENTREPRENEURS
initiative

33. First 3 Labs
Future labs seeking funding: Rwanda, Liberia,…)
Labs
Location
Funding
Operating
Dates
Partners
Partners
Ghana MWG
Jan 2011
iHub
Kenya eMobilis
Mar 2011 Uni of Nairobi
Senegal ESMT
Mobile Training Lab Jan 2012

34. LAB: the magic process
People with Mobile start-ups
passion,
ideas
and a bit of dev/biz skills

35. Awareness
Capacity
building
Growth

38. 38

40. 40

43. 43

45. mFARM (mfarm.co.ke)

46. MedKenya (medkenya.com)

47. uha$ibu (http://www.uhasibu.co.ke)

48. Meet a Few Entrepreneurs
David Kwadwo
Jemima Minta Dankwa
Martin Zonyarh
• Grandmother = bead trader
• Professional parents
• Parents – teacher, fruit trader
• Hard worker
• Student leader
• Headmaster had only computer in school
• HS computer club
• Office apps
• ;3 major = CS, accounting, sociology
• CS major
• Business major
• Music Request Service = song sharing
• Static and dynamic Web sites
• Wants to be role model for women
• Info Book = location, services, and contact info for transportation, hotels
restaurants and tourist businesses

49. Taxi finder

50. …and
POSTAL DELIVERY
TICKET PURCHASE
VIOLENCE / ABUSE REPORT

51. What are we
learning from this?
51

52. It’s not training,
It’s product
development

53. Customer
development
happens here

54. We need at
least a hero

55. Creativity is in
under the hood

56. No blueprint
for how to
launch a startup

57. Photo http://www.crunchbase.com/assets/images/original/0008/8724/88724v2.png
It’s a matter of density

58. Photo: http://www.flickr.com/photos/worldworldworld/4542441663/sizes/l/in/photostream/
LOCATION
LOCATION
LOCATION

59. What next?
59

60. Sustainability Models
Developer Mentoring
Business Mentoring
Access to Capital
MetaLab
Global of Network Entrepreneur Labs

61. (more soon)

62. Do you want to
help us?
62

64. Thank you!
Franco Papeschi
www.webfoundation.org