Where innovations go to die, and how to avoid it - Interaction18
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There are many traps along the path of a team set to launch an innovative product or services. What can we do – as design practitioners and leaders – to avoid them? How can we set the conditions for success? These are the supporting slides for a talk I gave at Interaction18 (#IxD18), on the 8th of February 2018, in Lyon (France): https://interaction18.ixda.org/program/talk-where-innovations-go-to-die--and-how-to-avoid-it-papeschi-franco/
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Where innovations go to die, and how to avoid it - Interaction18
- 1. Where innovations go to die, and how to avoid it @bobbywatson
- 3. WTH is innovation? Finding root problems that affect people’s lives, & Solving these problems, through The creation of a differentiated product / service / system that Captures value (commercial and social), Gives a sustainable competitive advantage Underpinned by a stable and viable organization
- 4. WTH is innovation? Finding root problems that affect people’s lives, & Solving these problems, through The creation of a differentiated product / service / system that Captures value (commercial and social), Gives a sustainable competitive advantage Underpinned by a stable and viable organization
- 6. 4 traps to innovation
- 7. 4 traps to innovation Accept the problem space as given 1 Neglect tech breakthroughs 2 Design the product, ignore the business 3 Innovate in isolation 4
- 8. Trap Tips Broaden perspective to re-frame the problem space Involve non-customers Define the role of the product Accept the problem space as given 1
- 9. 12 Involve non-customers in your research, to uncover radically different needs People who lack skills, access, money or time to use current solutions
- 10. 13
- 11. 14 Contextual inquiries with people with no time for traditional courses
- 12. 15 Create a sense of competence with colleagues Identify topics to appear cosmopolitanitan Feel natural & mingle with locals when traveling Give confidence to sustain a conversation in moments when the guard is down
- 13. 16 Define what is the functional and emotional role that a product should have in the life of a person Identify situations where this role would be crucial
- 14. 17 A language learning product to help people nurture human connections… …by prioritizing authenticity and practice over structure.
- 15. Trap Neglect tech breakthroughs 2 Tips Explore the potential of tech as part of research Capture snippets from the future Define the narrative arc Stumble upon the potentials of tech
- 16. 21 Stumble upon the potentials of tech
- 17. 22 Snippets from the future
- 18. 23 Define the narrative arc Attract Reveal Make complicit Bond Spread
- 19. 24
- 20. 24
- 21. Trap Tips Make business model decisions tangible and humanised Business Model cards Customer Journeys & Scenarios Design the product, ignore the business 3
- 23. 28 Business Model Innovation - Pattern cards Give ideas on elements of the business model Help raise questions and challenge assumptions
- 25. Trap Tips Balance autonomy & continuous engagement Open Ideation OneTeam Innovate in isolation 4
- 26. 32 Open Ideation Company-wide Briefs defined from company MGMT Follow-up support to create business case Place on roadmap and funding for validation
- 27. 33 +
- 28. 34 OneTeam Reverse team augmentation Co-location Daily and weekly critiques over large presentations Common voice
- 29. 35 From Innovation to Transformation OneTeam as a method to create a cultural transomrmation Knowledge transfer - in practice
- 30. 36
- 31. So…
- 32. 38 Designers’ role in innovation initiative is to help make progress and reduce risk at speed
- 33. 39 For all our successes, there’s more work ahead of us
- 34. 40 Broaden perspective to re-frame the problem space Explore the potential of tech as part of research Make business model decisions tangible and humanised Balance autonomy & continuous engagement Accept the problem space as given Neglect tech breakthroughs Design the product, ignore the business Innovate in isolation Traps Tips
- 35. 41 Risks trigger our lizard-brain We disengage or attack
- 36. 42 Innovation not a spectator sport: engage, connect and open
- 37. 43 Happily, here’s a toolkit: Involve non-customers Define the role of the product Snippets from the future Define the narrative arc Business Model cards Customer Journeys & Scenarios Open Ideation OneTeam
- 38. Thanks! Talk to me for questions and ideas @bobbywatson