Bob Hebeisen
1 SlideShare 40 Followers 2 Followings
Personal Information
Organization / Workplace
Greater Boston Area, MA United States
Occupation
Strategic B-to-B Marketing Executive | Digital Marketing | Lead Generation | Field Marketing | B2B
Website
b2bhebeisen.com/
About
CONTENT MARKETING ~ Adept at developing creative and compelling content in many formats including blog, website, white papers, seminars, webinars, video, customer testimonials, presentation decks, collateral, memes, cartoons, and infographics MARKETING STRATEGY ~ Mapped Dimensional Insight's marketing content (blog posts, case studies, demos, etc.) into lead nurture streams for various industries and buyer personas, leading them down the "buyer's journey" for more fruitful sales follow-up ~ Developed a vertical marketing strategy for 6 vertical markets at QAS/Experian ~ Developed and led the execution of SDL’s North America annual marketing plan, delivering over 8,000 marketing interacti...
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marketing field marketing marketing planning trade show marketing email marketing event marketing planning marketing budget lead generation direct mail bob hebeisen landing page optimization website design pay per click search engine marketing small business seminar marketing var marketing
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Presentations

(1)

How to Plan & Execute a Seminar

13 years ago • 42004 Views

Likes

(2)

The Self Service Economy

Steven Van Belleghem • 10 years ago

Penetrating Target Accounts with Account-Based Marketing

digitallibrary • 15 years ago
Personal Information
Organization / Workplace
Greater Boston Area, MA United States
Occupation
Strategic B-to-B Marketing Executive | Digital Marketing | Lead Generation | Field Marketing | B2B
Website
b2bhebeisen.com/
About
CONTENT MARKETING ~ Adept at developing creative and compelling content in many formats including blog, website, white papers, seminars, webinars, video, customer testimonials, presentation decks, collateral, memes, cartoons, and infographics MARKETING STRATEGY ~ Mapped Dimensional Insight's marketing content (blog posts, case studies, demos, etc.) into lead nurture streams for various industries and buyer personas, leading them down the "buyer's journey" for more fruitful sales follow-up ~ Developed a vertical marketing strategy for 6 vertical markets at QAS/Experian ~ Developed and led the execution of SDL’s North America annual marketing plan, delivering over 8,000 marketing interacti...
Tags
marketing field marketing marketing planning trade show marketing email marketing event marketing planning marketing budget lead generation direct mail bob hebeisen landing page optimization website design pay per click search engine marketing small business seminar marketing var marketing
See more