Slides from Nate's IxDA & UPA & SVA talks in Los Angeles and New York in May and June of 2010. Most of these won't make any damn sense but more information is in the actual book here: http://bit.ly/ZlDoQ and on our site http://remoteusability.com.
4. REMOTE RESEARCH
In person (95%)
Definition: Remote (5%)
Research where the
participant is not
sharing physical
space with the
researcher.
% of qualitative research
done remotely*
*Source: BP’s best guess
Thursday, July 1, 2010
27. How To Find Actual
English Speakers:
What Happens When
You Let Go Of A
Balloon?
Thursday, July 1, 2010
28. WHAT WENT WRONG
Coins were way more valuable
than we expected
People mis-assessed their English
levels
Bandwidth was really a problem
Nobody plays Habbo when their
parents are home to consent
Thursday, July 1, 2010
29. DESIGNING
REMOTE STUDIES
Thursday, July 1, 2010
30. Yo Marv, get me some
insight on WHY people are
bailing out of checkout.
Thursday, July 1, 2010
31. Sure, Boss.
Let’s intercept
& observe 10
users live with
screen-sharing,
and do 10 self-
moderated with
usertesting.com
Thursday, July 1, 2010
32. TIME-AWARE TASKS
Told to find purple pumps. Has to wear this for sister’s wedding this
weekend.
Doesn’t care.
Whole different interview.
Thursday, July 1, 2010
42. A DINOSAUR FAMILY
EXPLAINS INFORMATION
ARCHITECTURE
Thursday, July 1, 2010
43. Marv-o: are their any UX
web apps we can use for
online research?
Thursday, July 1, 2010
44. Sure, boss.
There is an
AVALANCHE
of UX TOOLS.
Thursday, July 1, 2010
45. “At least a little
behavioral”
Surveys.
Web Analytics.
Thursday, July 1, 2010
46. FIVE CATEGORIES
• Moderated (screen-sharing + audio)
• Self-moderated (usertesting.com)
• Automated (loop11, usabilla)
• Fancy Analytics on Steroids
(crazyegg)
• Diary (revelation)
Thursday, July 1, 2010
47. Moderated
Self-Moderated
For A Long Time
Automated Live
Conceptual
Automated Static
Web Analytics
Thursday, July 1, 2010
48. Talk To People
People Talk To A Machine
For A Long Time
Task Bar On A Live Site
Tasks On Concepts
Task Bar On Images
Fancy-Ass Analytics
Thursday, July 1, 2010
49. Insight
Ammunition
For Ad Agencies
More Ammunition
I.A. & Navigation
Still More Ammunition
Just Better Analytics
Thursday, July 1, 2010
50. Moderated
Self-Moderated
For A Long Time
Automated Live
Conceptual
Automated Static Deep
Behavioral UX
Web Analytics Insight
Thursday, July 1, 2010
51. Moderated
Opinions
Self-Moderated
For A Long Time
Automated Live
Conceptual
Automated Static
Web Analytics
Thursday, July 1, 2010
52. Moderated Ad Agencies
Love It
Self-Moderated
For A Long Time
Automated Live
Conceptual
Automated Static
Web Analytics
Thursday, July 1, 2010
53. Moderated “Online
Qualitative
Self-Moderated
Research”
For A Long Time
Automated Live
Conceptual
Automated Static
Web Analytics
Thursday, July 1, 2010
54. Moderated Jared Spool
Hates It
Self-Moderated
For A Long Time
Automated Live
Conceptual
Automated Static
Web Analytics
Thursday, July 1, 2010
75. So Marv, how do we find
people for these studies?
Thursday, July 1, 2010
76. Stop
harassing me
and get o
that weird
plane.
Thursday, July 1, 2010
77. RECRUITING OPTIONS
Realness
Grab someone in the hallway
Grab someone who isn’t directly
involved in your project
IM your friends for a quick look
Panels and recruiting agencies
Real customers from marketing lists
Site intercepts
Thursday, July 1, 2010
78. GOLD STANDARD
Live recruiting
Get as close as you
can
Thursday, July 1, 2010
79. RECRUITING OPTIONS
Ethnio
Links or house ads to online
forms
Recruiting agencies
Customer email lists
Panels
Craigslist/online ads
Thursday, July 1, 2010
80. USE ETHNIO WHEN
Website access
Some budget
Quotas are relatively
simple
Thursday, July 1, 2010
81. USE FORMS WHEN
You can place a link but not code
Low budget
Quotas are relatively complex
Options:
Google Docs
Wufoo
Thursday, July 1, 2010
82. USE AGENCIES WHEN
No website access
People whine about first-time
visitors
Higher budget
Online recruiting failed
Thursday, July 1, 2010
83. CUSTOMER LISTS
Sub-segments
Ownership
requirements
No website access
Thursday, July 1, 2010