Brant Bough

Greater New York City Area United States

Director of Global Digital Media & Consumer Engagement

Consumer Products

Currently, I am Vice President of Global Media and Consumer Engagement at Mondelēz International (formerly Kraft Foods). In my role, I oversee all of Mondelēz' global media including TV, print, digital and OOH. I have over 10 years of experience in the media space, ranging from strategic planning and project execution to leading and building global practices. Prior to joining Mondelēz / Kraft, I was Senior Global Director of Digital and Social Media at PepsiCo. My focus was on developing digital strategy that crosses paid, earned, owned and shared media. Previously, I was the EVP and Director for IPG & Weber Shandwick's global interactive, social and emerging media practice, leadin