Hackonomy is a high energy presentation on innovation and disruption based on Boinn Bough's work for brands such as, Pepsi, Oreo, Honey Made, Stride Gum, and more. Bonin holds nothing back. He gives the audience his thoughts on what the future will bring and what to do next. How to break things in order to make them better. Get ready for a high energy out of your seat experience. Bonin will not disappoint.
If you would like to see the video version here is a link to me presenting to the Broadsoft team right before they were sold to Cisco for $2B dollars. http://bit.ly/2FTx9Xr
6. Sources:
VSS,
Mary
Meeker
(KPCB),
comScore,
Alexa,
Flurry
Analy<cs
Mobile
Radio
Desktop
Print
TV
39%
8%
11%
8%
34%
SPEND
US
Consumer
Time
Spent
by
Media
50. Twist,
Lick
and
Dunk
20
billion
OREOS
DUNKED
2,200
years
SPENT
PLAYING
THE
GAME
12MM
ORGANIC
DOWNLOADS
250,000
DAILY
ACTIVE
USERS
(PEAK)
#1
app
IN
12
COUNTRIES
5
MAJOR
AWARDS
WON
56. Earlier
this
year,
Kathryn
Sheaffer
made
her
daily
commute
to
the
Palo
Alto,
California,
offices
of
Waze,
a
start-‐up
that
makes
a
social-‐navigaaon
app.
From
her
seat
at
a
long
communal
table
next
to
Waze
CEO
Noam
Bardin,
she
made
phone
calls,
reviewed
mockups
of
the
app,
and
paracipated
in
marathon
brainstorming
sessions.
Sheaffer,
however,
isn't
an
employee
of
Waze.
She
is
senior
associate
brand
manager
at
Stride
Gum,
which
is
owned
by
Mondelez
Internaaonal.
57.
58. BETA BOX
Why?
Consumer packaged goods brands spend billions yearly
on outdated and ineffective product sampling methods.
What is Beta Box?
Beta Box distributes samples through targeted
ecommerce partners and leverages a mobile platform to
drive sharing and conversion
Prototype Status
Beta product to launch in market in March 2014