Drink Digital Updated March 2017

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Boom Online Marketing

Mentions of Google updates, local SEO virtual office crackdown, new Google Maps app features and AdWords changes.

Marketing

Mobile Interstitial Non-Penalty
• Not much has changed
• http://searchengineland.com/impact-lack-threreof-
googles-mobile-popup-algorithm-268991
• Will Google turn up the dial?

Unconfirmed Update 1st Feb
• Definitely some changes, but not universal
• Most evidence points to Penguin/spammy link-
related changes
• Sites that had suffered a penalty some time ago
were revitalised

AMP Publisher URL Sharing
• Browser URL field shows
Google AMP URL
• Header shows actual URL
• Hold link icon for native
sharing functions

Virtual Office Crackdown?
• Change to Google My Business guidelines could
foresee penalties for virtual office locations
• https://support.google.com/business/answer/3038
177?hl=en&ref_topic=4540086#address

Nearby & Real-time Maps Info
• New features in Google Maps mobile app

AdWords Converted Clicks Dies
• Retired March 2017
• Check if your automated rules, scripts etc. uses the
Converted Clicks metric
• Use “Conversions” instead

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Drink Digital Updated March 2017

2. Death of DMOZ

3. Mobile Interstitial Non-Penalty • Not much has changed • http://searchengineland.com/impact-lack-threreof- googles-mobile-popup-algorithm-268991 • Will Google turn up the dial?

4. Unconfirmed Update 1st Feb • Definitely some changes, but not universal • Most evidence points to Penguin/spammy link- related changes • Sites that had suffered a penalty some time ago were revitalised

5. AMP Publisher URL Sharing • Browser URL field shows Google AMP URL • Header shows actual URL • Hold link icon for native sharing functions

6. Virtual Office Crackdown? • Change to Google My Business guidelines could foresee penalties for virtual office locations • https://support.google.com/business/answer/3038 177?hl=en&ref_topic=4540086#address

7. Nearby & Real-time Maps Info • New features in Google Maps mobile app

8. Ads Look Less Like Ads

9. AdWords Converted Clicks Dies • Retired March 2017 • Check if your automated rules, scripts etc. uses the Converted Clicks metric • Use “Conversions” instead

10. Data Studio Limit Removed

Drink Digital Updated March 2017

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Drink Digital Updated March 2017