I presented this at Google HackFair 2015 in Jakarta.

1. Emotional Design
Borrys Hasian
Jakarta - Dec 2015
Circle UX

4. Expected Utility Experienced Utility Remembered Utility
Should I come back?
Users decision to come back

5. Attractive things work
better.

7. Personality

9. Visceral

12. Behavioral

15. Reflective

16. Peak-end rule
Peak
End

18. Questions?

19. Emotional Design

20. Expected Utility Experienced Utility Remembered Utility
Should I come back?
Users decision to come back

21. The levels of processing in the brainProduct Personality
Visceral
Behavioral
Reflective
Appearance, touch, and
feel
Function, performance,
usability, and simplicity.
Self-image, personal
satisfaction, memories
Motor

22. Big Idea
The users Problems/Challenges
Personality of your
web/app
Minimum features
30s Pitch

23. One short sentence of your web/app
One brief target users
Big idea: What is your web/app all
about?
Who are the users?
Pick 3 adjectives that represent your
web/app
What’s the personality of your
web/app?
One short catchy sentence to sell your
web/app
How would you sell your web/app?
Define 3 problems/challenges and
features to solve the
problems/challenges.
What are the problems you’re trying to
solve?

24. Persona
Example

25. A
adaptable
adventurous
affable
affectionate
agreeable
ambitious
amiable
amicable
amusing
Adjectives for Product Personality
B
brave
bright
broad-minded
C
calm
careful
charming
communicative
compassionate
D
determined
diligent
dynamic
E
easygoing
emotional
energetic
enthusiastic
exuberant

26. ありがとう!Stay in touch, visit
www.borrys.com
www.circleux.com