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Validate Your Ideas Quickly with Google Design Sprint

This was presented at Compfest, an annual one-stop IT event held by students of Faculty of Computer Science, University of Indonesia. The deck is about Design Thinking and Google Design Sprint.

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Validate Your Ideas Quickly with Google Design Sprint

  1. 1. Validate Your Ideas Quickly with Google Design Sprint Borrys Hasian Google Expert in UX/UI Presented at Compfest seminar Sept 2016
  2. 2. Before we start Design a more fun swing in 2 minutes.
  3. 3. If the users were these NBA players, will your swing work for them?
  4. 4. Do you wanna get updates on the upcoming workshops/seminars by Circle UX? SUBSCRIBE TO THE NOTIFICATION
  5. 5. Why Design Thinking
  6. 6. What’s wrong with this situation?
  7. 7. How do you put hot water? Left or right?
  8. 8. 'Innovation Distinguishes Between A Leader And A Follower' Steve Jobs
  9. 9. Loyal customers
  10. 10. Innovation is...
  11. 11. It’s not about fame or fortune, it’s about...
  12. 12. Easily and safely control and educate the use of gadget for kids, especially for accessing negative contents, such as porn, harassment, or horror.
  13. 13. “Difabel jobs seekers always face problems when they’re looking for information or accessible job opportunities for them” Rubby Emir, CEO.
  14. 14. The ultimate goal is to solve the user’s pain by creating an association so that the user identifies the company’s product/service as the source of relief. Adapted from Hooked: How to Build Habit-Forming Products by Nir Eyal
  15. 15. Be a leader, not a follower.
  16. 16. Design Sprint
  17. 17. Source:
  18. 18. Source:
  19. 19. Stage 1 & 2 Output
  20. 20. Stage 1 Understand What are the user needs, business need and technology capacities?
  21. 21. Stage 1 Understand 10min: Business goals and success metrics. 10min: Technical capabilities and challenges 10min: Relevant user research/insights Method: 360 Lightning talk. Example in 30min:
  22. 22. Stage 1 Understand What other products and services can inspire you? Pick 2-3, and list down what you like and dislike. Method: Competitive Overview.
  23. 23. Stage 2 Define What is the key strategy and focus?
  24. 24. Stage 2 Define Method: Customer Journey, step 1 A (simple 5-10 steps) customer journey map with a selected user type and moment and a focus challenge.
  25. 25. Stage 2 Define Method: Customer Journey, step 2 On the journey map, use post-it, reframe problems as opportunities. Use HMW (How might we…), one idea per note.
  26. 26. HMW method from
  27. 27. Stage 2 Define What 3 words (adjective) would you like for users to describe your product/feature? List down all possible words, and discuss with the team. Method: Design Principles
  28. 28. Stage 3 Output
  29. 29. Stage 3 Diverge How might we explore as many ideas as possible?
  30. 30. Stage 3 Diverge The best ideas didn’t come from group brainstorming. You’ll sketch alone.
  31. 31. You’ll sketch something like this
  32. 32. More like this
  33. 33. Work individually and come up with 8 ideas. Method: 8 ideas in 8 minutes (crazy 8) Stage 3 Diverge
  34. 34. Goal: An intuitive app that helps users to quit smoking. 8min. Method: 8 ideas in 8 minutes Challenge: How might we make users smoke less frequent? Quick Exercise
  35. 35. Stage 4 Output
  36. 36. Method: Sticky Decision in 5 steps. Stage 4 Decide
  37. 37. Method: Sticky Decision in 5 steps. 1. 1min. Tape the sketches to the wall like the Art Museum. 2. 2min. Heat map, zen voting, everyone gets another 3 dots to put on the sketches he/she likes. 3. 10min. Speed Critique: two min/sketch. 4. 2min. Straw poll. Silently chooses a favorite idea using large dot. 5. 1min. Supervote: Give the Decider three large dots, and we’ll prototype the chosen one by the Decider. Stage 4 Decide
  38. 38. Assign everyone a Thinking Hat. Each hat represents a different point of view. Method: Thinking hats
  39. 39. Turn the winning sketches into storyboard
  40. 40. Sketch process
  41. 41. Stage 5 Output
  42. 42. Stage 5 Prototype Create something that makes your ideas ‘real enough to feel’, so you can test the ideas and get feedback from users.
  43. 43. Everyday tools (e.g Photoshop/Sketch) are optimized for quality, use tools that are rough, fast, and flexible (e.g Keynote or Powerpoints) Pick the right tools
  44. 44. Demo using Keynote
  45. 45. Stage 6 Output
  46. 46. 5 customer interviews are enough to reveal big patterns.
  47. 47. You can quickly fix the prototype and test it again.
  48. 48. 3 sprints in a row
  49. 49. If you’re looking for fame or fortune, you might not get it. But if you’re working towards solving user’s pain or problems, it will lead you into something big.
  50. 50. Do you wanna get updates on the upcoming workshops/seminars by Circle UX? SUBSCRIBE TO THE NOTIFICATION
  51. 51. Thank you. Stay in touch :) Borrys Hasian Circle UX - Design & Innovation Company Twitter @borryshasian
  52. 52. Credit ● Thanks to Jake Knapp for his Monday Morning Slides. Most of the images were ‘stolen’ from his slides. ● The Design Sprint circles came from Google Developer’s Design Sprint site. ● Thanks to the awesome Compfest organizer for inviting me!
  53. 53. End of slides.