SlideShare a Scribd company logo
1 of 21
Download to read offline
กลุ่มย่อยครั้งที่ 7: Professional Preparation for  
Poster & Oral Presentation 
ผศ.นพ.บวรศม ลีระพันธ์ 
RACM302: เวชศาสตร์ชุมชน กลุ่มกุฉินารายณ์ 
18 มีนาคม 2558 
Pix source: www.returnofkings.com/5310/5-principles-to-improve-your-public-speaking  
1)  การทำงานเป็นทีม (Teamwork) 
2)  ปัญหาสุขภาพในชุมชน (Health problems in the community) 
3)  การศึกษาวิจัยเชิงปริมาณและเชิงคุณภาพ (Quantitative & Qualitative study)  
4)  การทำงานภาคสนาม (Fieldwork)  
5)  การเตรียมเครื่องมือศึกษาชุมชน (Preparation of tools for community study) I, II 
6)  การทดสอบเครื่องมือศึกษาชุมชน (Testing tools for community study) 
7)  การแลกเปลี่ยนประสบการณ์เรียนรู้ (Sharing experiences & lessons learned)**  
8)  การวิเคราะห์ข้อมูลที่ได้จากการศึกษาชุมชน (Data analysis) I, II 
9)  การนำเสนองานอย่างมืออาชีพ (Preparing professional oral & poster presentation) 
10)  การสรุปบทเรียน (Wrap-up) 
Course Outline 
Pix source: online.wsj.com 
Format 
Pix source: online.wsj.com 
F/U 
Mini-lecture 
Discussion,
Q&A 
Wrap-up 
To-do
list 
•  “Ten Simple Rules for a Good Poster” 
•  PresentationWorse “PPT” presentations 
•  Better “oral” presentations 
•  Food-for-thought on presentation 
 
Outline 
Pix source: online.wsj.com 
Too Much Text, and Font too small 
•  Don’t put large blocks of text in your presentation. 
•  Emphasize the main points. 
•  The “Six-by-Six” Rule. 
•  Use pictures—PowerPoint is multimedia! 
•  Use a large font. At least 30-point or more. 
Source: elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt 
Bad Color Choices 
•  Avoid loud, garish colors…dark text on light
background is best. 
•  Avoid text colors that fade into background, i.e.
blue and black 
•  Avoid color-blind combinations: 
– Red and green 
– Blue and yellow 
Source: elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt 
Overwhelming Pictures 
•  Use pictures, but don’t let them use you. 
•  Keep slides SIMPLE! Too much diverts audience
away from content. 
•  Too many pictures also make saving a
presentation difficult. 
•  1 or 2 pictures per slide is probably enough. 
	
  
Source: elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt 
Using too much Slide Animation 
•  Again, keep slides simple! 
•  Apply one Slide Transition style and one
Animation Scheme to ALL slides. 
•  Don’t change between styles- a single style
makes a presentation look unified. 
•  “Busy” presentations divert audience attention
from content. 
Source: elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt 
Ignoring Murphy’s Law 
•  “Something WILL go wrong” 
– Test your presentation before you show it. 
– Always have a backup of your presentation on hand. 
– Be prepared to do the presentation without the
PowerPoint. Professionals ALWAYS print handouts for
the audience. 
	
  
Source: elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt 
Presentation Tips 
•  Talk to your audience, not the slides. Face
them! 
•  Don’t just read what’s on the board. We can
read that. Use a visual presentation as a
starting point. 
•  Avoid apologizing for a presentation
shortcoming. Press on! 
•  Leave time for Q & A.  
Source: elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt 
Presentation Tips (Con’t) 
•  Check grammar! A presentation is the worst
time to see misspellings. 
•  Don’t make too many slides—avoid the “slide
rush” (trying to rush through the last 20 slides
because you ran out of time). 
•  Cite your sources on each slide or at the end
of your presentation. 
•  Remember: KEEP IT SIMPLE! It’s just a tool! 
Source: elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt 
Presentation Tips (Con’t) 
• “Ten presentation tips” from Steve Jobs  
(by Carmin Gallo) 
10Source: www.carminegallo.com 
Source: www.carminegallo.com 
Source: www.carminegallo.com 
4
3: Introducing the Antagonist
In nearly every classic story, the hero fights the villain. The same holds true for a Steve Jobs presentation.
In 1984, the villain was IBM, known as “Big Blue” at the time. Before Jobs introduced the famous “1984” television ad to
a group of Apple salespeople, he created a dramatic story around it. “IBM wants it all,” he said. Apple would be the only
company to stand in its way. It was very dramatic, and the crowd went crazy. Branding expert Martin Lindstrom says that
great brands and religions have something in common: the idea of vanquishing a shared enemy. Jobs created a villain that
allowed the audience to rally around the hero — Apple and its products.
A villain doesn’t necessarily have to be a direct competitor. It can also be a problem in need of a solution. When Jobs
introduced the iPhone in January 2007, his presentation at Macworld focused on the problems mobile phone users were
experiencing with the current technology. The iPhone, he said, would resolve those issues. Setting up the problem opens
the door for the hero to save the day.
Source: www.carminegallo.com 
Source: www.carminegallo.com 
Source: www.carminegallo.com 
Source: www.carminegallo.com 
Source: www.carminegallo.com 
Source: www.carminegallo.com 
“A good sermon should be
like a woman's skirt:  
short enough to rouse the
interest, but long enough to
cover the essentials.”  
--Ronald Knox 
Pix source: www.yesstyle.com.jpg 
Food for Thought  

More Related Content

What's hot

Median Lethal Dose(LD50).pptx
Median Lethal Dose(LD50).pptxMedian Lethal Dose(LD50).pptx
Median Lethal Dose(LD50).pptxHaider Ali
 
How to write a manuscript
How to write  a manuscriptHow to write  a manuscript
How to write a manuscriptranatahan
 
Funding agencies with case study
Funding agencies with case studyFunding agencies with case study
Funding agencies with case studyMahesh Kshirsagar
 
Preparing a manuscript
Preparing a manuscriptPreparing a manuscript
Preparing a manuscriptlemberger
 
Writing a scientific research paper
Writing a scientific research paperWriting a scientific research paper
Writing a scientific research paperEssayAcademy
 
How to: Effective Scientific Poster
How to: Effective Scientific PosterHow to: Effective Scientific Poster
How to: Effective Scientific PosterHuda Nazeer
 
Mendeley reference management tool
Mendeley reference management toolMendeley reference management tool
Mendeley reference management toolMohamed Alrshah
 
Structure and mode of action of organochlorines, organophophate and carbamates
Structure and mode of action of organochlorines, organophophate and carbamatesStructure and mode of action of organochlorines, organophophate and carbamates
Structure and mode of action of organochlorines, organophophate and carbamatesjagmeet maan
 
Mendeley Desktop Reference Manager
Mendeley Desktop Reference ManagerMendeley Desktop Reference Manager
Mendeley Desktop Reference ManagerSajjad Ullah
 
singh vinay- red data book and endangered plant species
singh vinay- red data book and endangered plant speciessingh vinay- red data book and endangered plant species
singh vinay- red data book and endangered plant speciesvinay singh
 
Steps for successfully submitting your scientific article
Steps for successfully submitting  your  scientific articleSteps for successfully submitting  your  scientific article
Steps for successfully submitting your scientific articleTamer Hamdy
 
Literature Search - PubMed
Literature Search - PubMedLiterature Search - PubMed
Literature Search - PubMedsomkiata
 

What's hot (20)

Median Lethal Dose(LD50).pptx
Median Lethal Dose(LD50).pptxMedian Lethal Dose(LD50).pptx
Median Lethal Dose(LD50).pptx
 
How to write a manuscript
How to write  a manuscriptHow to write  a manuscript
How to write a manuscript
 
Funding agencies with case study
Funding agencies with case studyFunding agencies with case study
Funding agencies with case study
 
Preparing a manuscript
Preparing a manuscriptPreparing a manuscript
Preparing a manuscript
 
Guidelines to scientific paper writing
Guidelines to scientific paper writingGuidelines to scientific paper writing
Guidelines to scientific paper writing
 
Writing a scientific research paper
Writing a scientific research paperWriting a scientific research paper
Writing a scientific research paper
 
How to: Effective Scientific Poster
How to: Effective Scientific PosterHow to: Effective Scientific Poster
How to: Effective Scientific Poster
 
Mendeley reference management tool
Mendeley reference management toolMendeley reference management tool
Mendeley reference management tool
 
Range management 1.1
Range management 1.1Range management 1.1
Range management 1.1
 
Structure and mode of action of organochlorines, organophophate and carbamates
Structure and mode of action of organochlorines, organophophate and carbamatesStructure and mode of action of organochlorines, organophophate and carbamates
Structure and mode of action of organochlorines, organophophate and carbamates
 
Dendrology
DendrologyDendrology
Dendrology
 
Pesticides
PesticidesPesticides
Pesticides
 
Mendeley Desktop Reference Manager
Mendeley Desktop Reference ManagerMendeley Desktop Reference Manager
Mendeley Desktop Reference Manager
 
REDUNDANT PUBLICATION IN RESEARCH
REDUNDANT PUBLICATION IN RESEARCHREDUNDANT PUBLICATION IN RESEARCH
REDUNDANT PUBLICATION IN RESEARCH
 
ALLELOPATHY
ALLELOPATHYALLELOPATHY
ALLELOPATHY
 
Giving a poster presentation
Giving a poster presentationGiving a poster presentation
Giving a poster presentation
 
BIO-PESTICIDE
BIO-PESTICIDEBIO-PESTICIDE
BIO-PESTICIDE
 
singh vinay- red data book and endangered plant species
singh vinay- red data book and endangered plant speciessingh vinay- red data book and endangered plant species
singh vinay- red data book and endangered plant species
 
Steps for successfully submitting your scientific article
Steps for successfully submitting  your  scientific articleSteps for successfully submitting  your  scientific article
Steps for successfully submitting your scientific article
 
Literature Search - PubMed
Literature Search - PubMedLiterature Search - PubMed
Literature Search - PubMed
 

Viewers also liked

Adding narration to your power point presentations 2
Adding narration to your power point presentations 2Adding narration to your power point presentations 2
Adding narration to your power point presentations 2DiTabern
 
Poster presentation: Stigma Index Kenya, Nigeria, Zambia
Poster presentation: Stigma Index Kenya, Nigeria, ZambiaPoster presentation: Stigma Index Kenya, Nigeria, Zambia
Poster presentation: Stigma Index Kenya, Nigeria, Zambiagnpplus
 
The Effect of Poster Presentation towards Students' Creativity and Concept Co...
The Effect of Poster Presentation towards Students' Creativity and Concept Co...The Effect of Poster Presentation towards Students' Creativity and Concept Co...
The Effect of Poster Presentation towards Students' Creativity and Concept Co...Oktian Fajar Nugroho
 
ACRL Information Literacy Framework - BC staff poster presentation
ACRL Information Literacy Framework - BC staff poster presentationACRL Information Literacy Framework - BC staff poster presentation
ACRL Information Literacy Framework - BC staff poster presentationEstelle Pope
 
Adding a voice narration to PPT
Adding a voice narration to PPTAdding a voice narration to PPT
Adding a voice narration to PPToitnlu
 
Poster Presentation [University of Dhaka]- Implementation Techniques of Incor...
Poster Presentation [University of Dhaka]- Implementation Techniques of Incor...Poster Presentation [University of Dhaka]- Implementation Techniques of Incor...
Poster Presentation [University of Dhaka]- Implementation Techniques of Incor...Showrav Mazumder
 
Lemierre poster presentation
Lemierre poster presentationLemierre poster presentation
Lemierre poster presentationVidya Kollu
 
Technical writing - Poster session
Technical writing - Poster sessionTechnical writing - Poster session
Technical writing - Poster sessionGichan Lee
 
2013 Health Literacy Annual Research Conference Poster Presentation
2013 Health Literacy Annual Research Conference Poster Presentation2013 Health Literacy Annual Research Conference Poster Presentation
2013 Health Literacy Annual Research Conference Poster PresentationRV Rikard
 
ENGR334_Poster_Presentation_Paper_ldorr_WK10_20110602
ENGR334_Poster_Presentation_Paper_ldorr_WK10_20110602ENGR334_Poster_Presentation_Paper_ldorr_WK10_20110602
ENGR334_Poster_Presentation_Paper_ldorr_WK10_20110602Layne Orr
 
f) Blueridge Poster Presentation
f) Blueridge Poster Presentationf) Blueridge Poster Presentation
f) Blueridge Poster PresentationChelsea Herron
 
Poster presentation
Poster presentationPoster presentation
Poster presentationMorgan Lewis
 
Vodafone Poster Presentation
Vodafone Poster PresentationVodafone Poster Presentation
Vodafone Poster PresentationMangesh Bhalerao
 
Adding Audio Narration to PowerPoint
Adding Audio Narration to PowerPointAdding Audio Narration to PowerPoint
Adding Audio Narration to PowerPointdelhionlineeducation
 
Write Tighter: Get to the Point and Save Millions
Write Tighter: Get to the Point and Save MillionsWrite Tighter: Get to the Point and Save Millions
Write Tighter: Get to the Point and Save MillionsMarcia Riefer Johnston
 
The How To of Digital Poster Presentations
The How To of Digital Poster PresentationsThe How To of Digital Poster Presentations
The How To of Digital Poster PresentationsShelly Sanchez Terrell
 

Viewers also liked (18)

Adding narration to your power point presentations 2
Adding narration to your power point presentations 2Adding narration to your power point presentations 2
Adding narration to your power point presentations 2
 
Poster presentation: Stigma Index Kenya, Nigeria, Zambia
Poster presentation: Stigma Index Kenya, Nigeria, ZambiaPoster presentation: Stigma Index Kenya, Nigeria, Zambia
Poster presentation: Stigma Index Kenya, Nigeria, Zambia
 
The Effect of Poster Presentation towards Students' Creativity and Concept Co...
The Effect of Poster Presentation towards Students' Creativity and Concept Co...The Effect of Poster Presentation towards Students' Creativity and Concept Co...
The Effect of Poster Presentation towards Students' Creativity and Concept Co...
 
ACRL Information Literacy Framework - BC staff poster presentation
ACRL Information Literacy Framework - BC staff poster presentationACRL Information Literacy Framework - BC staff poster presentation
ACRL Information Literacy Framework - BC staff poster presentation
 
Adding a voice narration to PPT
Adding a voice narration to PPTAdding a voice narration to PPT
Adding a voice narration to PPT
 
Poster Presentation [University of Dhaka]- Implementation Techniques of Incor...
Poster Presentation [University of Dhaka]- Implementation Techniques of Incor...Poster Presentation [University of Dhaka]- Implementation Techniques of Incor...
Poster Presentation [University of Dhaka]- Implementation Techniques of Incor...
 
Lemierre poster presentation
Lemierre poster presentationLemierre poster presentation
Lemierre poster presentation
 
Technical writing - Poster session
Technical writing - Poster sessionTechnical writing - Poster session
Technical writing - Poster session
 
2013 Health Literacy Annual Research Conference Poster Presentation
2013 Health Literacy Annual Research Conference Poster Presentation2013 Health Literacy Annual Research Conference Poster Presentation
2013 Health Literacy Annual Research Conference Poster Presentation
 
ENGR334_Poster_Presentation_Paper_ldorr_WK10_20110602
ENGR334_Poster_Presentation_Paper_ldorr_WK10_20110602ENGR334_Poster_Presentation_Paper_ldorr_WK10_20110602
ENGR334_Poster_Presentation_Paper_ldorr_WK10_20110602
 
f) Blueridge Poster Presentation
f) Blueridge Poster Presentationf) Blueridge Poster Presentation
f) Blueridge Poster Presentation
 
Poster presentation
Poster presentationPoster presentation
Poster presentation
 
Vodafone Poster Presentation
Vodafone Poster PresentationVodafone Poster Presentation
Vodafone Poster Presentation
 
N27 Poster Presentation
N27 Poster PresentationN27 Poster Presentation
N27 Poster Presentation
 
Adding Audio Narration to PowerPoint
Adding Audio Narration to PowerPointAdding Audio Narration to PowerPoint
Adding Audio Narration to PowerPoint
 
Poster Presentations That Get Noticed
Poster Presentations That Get NoticedPoster Presentations That Get Noticed
Poster Presentations That Get Noticed
 
Write Tighter: Get to the Point and Save Millions
Write Tighter: Get to the Point and Save MillionsWrite Tighter: Get to the Point and Save Millions
Write Tighter: Get to the Point and Save Millions
 
The How To of Digital Poster Presentations
The How To of Digital Poster PresentationsThe How To of Digital Poster Presentations
The How To of Digital Poster Presentations
 

Similar to 2015.3.18 preparation for poster & oral presentation

Preparation for poster & oral presentation 2014.2.5
Preparation for poster & oral presentation 2014.2.5Preparation for poster & oral presentation 2014.2.5
Preparation for poster & oral presentation 2014.2.5Borwornsom Leerapan
 
20150408_Tamagawa-Univ_Service-Managemnet-sp
20150408_Tamagawa-Univ_Service-Managemnet-sp20150408_Tamagawa-Univ_Service-Managemnet-sp
20150408_Tamagawa-Univ_Service-Managemnet-spKunihiro Maeda
 
Impactful SE Research: Some Do's and More Don'ts
Impactful SE Research: Some Do's and More Don'tsImpactful SE Research: Some Do's and More Don'ts
Impactful SE Research: Some Do's and More Don'tsGail Murphy
 
CreativeClass Smart Stolen Presentations
CreativeClass Smart Stolen PresentationsCreativeClass Smart Stolen Presentations
CreativeClass Smart Stolen PresentationsCreativeClass
 
The Presentation Secrets Of Stevejobs
The Presentation Secrets Of StevejobsThe Presentation Secrets Of Stevejobs
The Presentation Secrets Of StevejobsHamdan Agung R
 
Steve Jobs: How To Speak To Audiences
Steve Jobs:  How To Speak To AudiencesSteve Jobs:  How To Speak To Audiences
Steve Jobs: How To Speak To AudiencesJerry Cunningham
 
Secrets of a Great Presentation
Secrets of a Great PresentationSecrets of a Great Presentation
Secrets of a Great PresentationJohn Wm. Watson
 
As media help
As media helpAs media help
As media helpjudyibel
 
Communication Skills in Science: Research in 4 minutes (Rin4)
Communication Skills in Science: Research in 4 minutes (Rin4)Communication Skills in Science: Research in 4 minutes (Rin4)
Communication Skills in Science: Research in 4 minutes (Rin4)Aurelio Ruiz Garcia
 
PowerPoint of the Movement
PowerPoint of the MovementPowerPoint of the Movement
PowerPoint of the MovementKirby Crider
 
Producing Mobile Magazines
Producing Mobile MagazinesProducing Mobile Magazines
Producing Mobile MagazinesLauri Eloranta
 
16 Ideas to Create Excellent PowerPoint Presentations
16 Ideas to Create Excellent PowerPoint Presentations16 Ideas to Create Excellent PowerPoint Presentations
16 Ideas to Create Excellent PowerPoint Presentationshumphreyecyqpovkbl
 
DevLearn 2013 Learning Models & Design Patterns
DevLearn 2013 Learning Models & Design PatternsDevLearn 2013 Learning Models & Design Patterns
DevLearn 2013 Learning Models & Design PatternsCammy Bean
 
The Presentation Secrets of Steve Jobs
The Presentation Secrets of Steve JobsThe Presentation Secrets of Steve Jobs
The Presentation Secrets of Steve JobsAaron Kwok
 
Go To Meeting Presentation Secrets Of Steve Jobs
Go To Meeting Presentation Secrets Of Steve JobsGo To Meeting Presentation Secrets Of Steve Jobs
Go To Meeting Presentation Secrets Of Steve JobsJose Miguel Durán
 

Similar to 2015.3.18 preparation for poster & oral presentation (20)

Preparation for poster & oral presentation 2014.2.5
Preparation for poster & oral presentation 2014.2.5Preparation for poster & oral presentation 2014.2.5
Preparation for poster & oral presentation 2014.2.5
 
20150408_Tamagawa-Univ_Service-Managemnet-sp
20150408_Tamagawa-Univ_Service-Managemnet-sp20150408_Tamagawa-Univ_Service-Managemnet-sp
20150408_Tamagawa-Univ_Service-Managemnet-sp
 
Impactful SE Research: Some Do's and More Don'ts
Impactful SE Research: Some Do's and More Don'tsImpactful SE Research: Some Do's and More Don'ts
Impactful SE Research: Some Do's and More Don'ts
 
CreativeClass Smart Stolen Presentations
CreativeClass Smart Stolen PresentationsCreativeClass Smart Stolen Presentations
CreativeClass Smart Stolen Presentations
 
Steve Jobs y sus presentaciones en público
Steve Jobs y sus presentaciones en públicoSteve Jobs y sus presentaciones en público
Steve Jobs y sus presentaciones en público
 
The Presentation Secrets Of Stevejobs
The Presentation Secrets Of StevejobsThe Presentation Secrets Of Stevejobs
The Presentation Secrets Of Stevejobs
 
Steve Jobs: How To Speak To Audiences
Steve Jobs:  How To Speak To AudiencesSteve Jobs:  How To Speak To Audiences
Steve Jobs: How To Speak To Audiences
 
Secrets of a Great Presentation
Secrets of a Great PresentationSecrets of a Great Presentation
Secrets of a Great Presentation
 
Visual Aids
Visual AidsVisual Aids
Visual Aids
 
As media help
As media helpAs media help
As media help
 
Designthinking-prototype
Designthinking-prototypeDesignthinking-prototype
Designthinking-prototype
 
Communication Skills in Science: Research in 4 minutes (Rin4)
Communication Skills in Science: Research in 4 minutes (Rin4)Communication Skills in Science: Research in 4 minutes (Rin4)
Communication Skills in Science: Research in 4 minutes (Rin4)
 
PowerPoint of the Movement
PowerPoint of the MovementPowerPoint of the Movement
PowerPoint of the Movement
 
January 2011 exam analysis
January 2011 exam analysisJanuary 2011 exam analysis
January 2011 exam analysis
 
Moderators Training
Moderators TrainingModerators Training
Moderators Training
 
Producing Mobile Magazines
Producing Mobile MagazinesProducing Mobile Magazines
Producing Mobile Magazines
 
16 Ideas to Create Excellent PowerPoint Presentations
16 Ideas to Create Excellent PowerPoint Presentations16 Ideas to Create Excellent PowerPoint Presentations
16 Ideas to Create Excellent PowerPoint Presentations
 
DevLearn 2013 Learning Models & Design Patterns
DevLearn 2013 Learning Models & Design PatternsDevLearn 2013 Learning Models & Design Patterns
DevLearn 2013 Learning Models & Design Patterns
 
The Presentation Secrets of Steve Jobs
The Presentation Secrets of Steve JobsThe Presentation Secrets of Steve Jobs
The Presentation Secrets of Steve Jobs
 
Go To Meeting Presentation Secrets Of Steve Jobs
Go To Meeting Presentation Secrets Of Steve JobsGo To Meeting Presentation Secrets Of Steve Jobs
Go To Meeting Presentation Secrets Of Steve Jobs
 

More from Borwornsom Leerapan

Introduction to Mixed-Methods Research (MMR)
Introduction to Mixed-Methods Research (MMR) Introduction to Mixed-Methods Research (MMR)
Introduction to Mixed-Methods Research (MMR) Borwornsom Leerapan
 
The Last Mile of UHC in Thailand: Do We Reach the Vulnerable?
The Last Mile of UHC in Thailand: Do We Reach the Vulnerable?The Last Mile of UHC in Thailand: Do We Reach the Vulnerable?
The Last Mile of UHC in Thailand: Do We Reach the Vulnerable?Borwornsom Leerapan
 
Integrated healthcare systems for family physicians
Integrated healthcare systems for family physicians Integrated healthcare systems for family physicians
Integrated healthcare systems for family physicians Borwornsom Leerapan
 
การวิเคราะห์และจัดทำแผนสุขภาพชุมชนเพื่อจัดทำโครงการชุมชน 2016.10.28
การวิเคราะห์และจัดทำแผนสุขภาพชุมชนเพื่อจัดทำโครงการชุมชน 2016.10.28การวิเคราะห์และจัดทำแผนสุขภาพชุมชนเพื่อจัดทำโครงการชุมชน 2016.10.28
การวิเคราะห์และจัดทำแผนสุขภาพชุมชนเพื่อจัดทำโครงการชุมชน 2016.10.28Borwornsom Leerapan
 
Research Agenda in HPSR & Community Medicine
Research Agenda in HPSR & Community Medicine Research Agenda in HPSR & Community Medicine
Research Agenda in HPSR & Community Medicine Borwornsom Leerapan
 
Development of Primary Care Systems in Bangkok: Opportunities and Challenges
Development of Primary Care Systems in Bangkok: Opportunities and ChallengesDevelopment of Primary Care Systems in Bangkok: Opportunities and Challenges
Development of Primary Care Systems in Bangkok: Opportunities and ChallengesBorwornsom Leerapan
 
Strengthening Health Systems: Lessons Learned from 2nd Decade of Thailand’s U...
Strengthening Health Systems: Lessons Learned from 2nd Decade of Thailand’s U...Strengthening Health Systems: Lessons Learned from 2nd Decade of Thailand’s U...
Strengthening Health Systems: Lessons Learned from 2nd Decade of Thailand’s U...Borwornsom Leerapan
 
Harmonizing Healthcare Financing for Health Equity: Case Studies of Cross-sub...
Harmonizing Healthcare Financing for Health Equity: Case Studies of Cross-sub...Harmonizing Healthcare Financing for Health Equity: Case Studies of Cross-sub...
Harmonizing Healthcare Financing for Health Equity: Case Studies of Cross-sub...Borwornsom Leerapan
 
Governance of health screening in Thailand 2015.6.4
Governance of health screening in Thailand 2015.6.4Governance of health screening in Thailand 2015.6.4
Governance of health screening in Thailand 2015.6.4Borwornsom Leerapan
 
Introduction to Patient Safety 2015.4.28
Introduction to Patient Safety 2015.4.28Introduction to Patient Safety 2015.4.28
Introduction to Patient Safety 2015.4.28Borwornsom Leerapan
 
Leadership in Disease Control Workshop: Overview of Policy Process 2015.4.21
Leadership in Disease Control Workshop: Overview of Policy Process 2015.4.21Leadership in Disease Control Workshop: Overview of Policy Process 2015.4.21
Leadership in Disease Control Workshop: Overview of Policy Process 2015.4.21Borwornsom Leerapan
 
Leadership in Disease Control Workshop: Strategic Management 2015.4.20 updated
Leadership in Disease Control Workshop: Strategic Management 2015.4.20 updatedLeadership in Disease Control Workshop: Strategic Management 2015.4.20 updated
Leadership in Disease Control Workshop: Strategic Management 2015.4.20 updatedBorwornsom Leerapan
 
2015.3.26 Wrap-up lesson learned from Community Medicine coursework
2015.3.26 Wrap-up lesson learned from Community Medicine coursework2015.3.26 Wrap-up lesson learned from Community Medicine coursework
2015.3.26 Wrap-up lesson learned from Community Medicine courseworkBorwornsom Leerapan
 
2015.3.2 Testing measurement tools for quantitative study of the community fi...
2015.3.2 Testing measurement tools for quantitative study of the community fi...2015.3.2 Testing measurement tools for quantitative study of the community fi...
2015.3.2 Testing measurement tools for quantitative study of the community fi...Borwornsom Leerapan
 
Preparation for the fieldwork 2015.2.27
Preparation for the fieldwork 2015.2.27Preparation for the fieldwork 2015.2.27
Preparation for the fieldwork 2015.2.27Borwornsom Leerapan
 
Intro to Economic Evaluation for Family Physicians 2015.2.25
Intro to Economic Evaluation for Family Physicians 2015.2.25Intro to Economic Evaluation for Family Physicians 2015.2.25
Intro to Economic Evaluation for Family Physicians 2015.2.25Borwornsom Leerapan
 
Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25
Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25
Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25Borwornsom Leerapan
 

More from Borwornsom Leerapan (20)

Functions of Health Systems
Functions of Health SystemsFunctions of Health Systems
Functions of Health Systems
 
Structure of Health Systems
Structure of Health Systems Structure of Health Systems
Structure of Health Systems
 
Introduction to Mixed-Methods Research (MMR)
Introduction to Mixed-Methods Research (MMR) Introduction to Mixed-Methods Research (MMR)
Introduction to Mixed-Methods Research (MMR)
 
The Last Mile of UHC in Thailand: Do We Reach the Vulnerable?
The Last Mile of UHC in Thailand: Do We Reach the Vulnerable?The Last Mile of UHC in Thailand: Do We Reach the Vulnerable?
The Last Mile of UHC in Thailand: Do We Reach the Vulnerable?
 
Integrated healthcare systems for family physicians
Integrated healthcare systems for family physicians Integrated healthcare systems for family physicians
Integrated healthcare systems for family physicians
 
การวิเคราะห์และจัดทำแผนสุขภาพชุมชนเพื่อจัดทำโครงการชุมชน 2016.10.28
การวิเคราะห์และจัดทำแผนสุขภาพชุมชนเพื่อจัดทำโครงการชุมชน 2016.10.28การวิเคราะห์และจัดทำแผนสุขภาพชุมชนเพื่อจัดทำโครงการชุมชน 2016.10.28
การวิเคราะห์และจัดทำแผนสุขภาพชุมชนเพื่อจัดทำโครงการชุมชน 2016.10.28
 
Research Agenda in HPSR & Community Medicine
Research Agenda in HPSR & Community Medicine Research Agenda in HPSR & Community Medicine
Research Agenda in HPSR & Community Medicine
 
Development of Primary Care Systems in Bangkok: Opportunities and Challenges
Development of Primary Care Systems in Bangkok: Opportunities and ChallengesDevelopment of Primary Care Systems in Bangkok: Opportunities and Challenges
Development of Primary Care Systems in Bangkok: Opportunities and Challenges
 
Strengthening Health Systems: Lessons Learned from 2nd Decade of Thailand’s U...
Strengthening Health Systems: Lessons Learned from 2nd Decade of Thailand’s U...Strengthening Health Systems: Lessons Learned from 2nd Decade of Thailand’s U...
Strengthening Health Systems: Lessons Learned from 2nd Decade of Thailand’s U...
 
Harmonizing Healthcare Financing for Health Equity: Case Studies of Cross-sub...
Harmonizing Healthcare Financing for Health Equity: Case Studies of Cross-sub...Harmonizing Healthcare Financing for Health Equity: Case Studies of Cross-sub...
Harmonizing Healthcare Financing for Health Equity: Case Studies of Cross-sub...
 
Governance of health screening in Thailand 2015.6.4
Governance of health screening in Thailand 2015.6.4Governance of health screening in Thailand 2015.6.4
Governance of health screening in Thailand 2015.6.4
 
Introduction to Patient Safety 2015.4.28
Introduction to Patient Safety 2015.4.28Introduction to Patient Safety 2015.4.28
Introduction to Patient Safety 2015.4.28
 
Leadership in Disease Control Workshop: Overview of Policy Process 2015.4.21
Leadership in Disease Control Workshop: Overview of Policy Process 2015.4.21Leadership in Disease Control Workshop: Overview of Policy Process 2015.4.21
Leadership in Disease Control Workshop: Overview of Policy Process 2015.4.21
 
Leadership in Disease Control Workshop: Strategic Management 2015.4.20 updated
Leadership in Disease Control Workshop: Strategic Management 2015.4.20 updatedLeadership in Disease Control Workshop: Strategic Management 2015.4.20 updated
Leadership in Disease Control Workshop: Strategic Management 2015.4.20 updated
 
2015.3.26 Wrap-up lesson learned from Community Medicine coursework
2015.3.26 Wrap-up lesson learned from Community Medicine coursework2015.3.26 Wrap-up lesson learned from Community Medicine coursework
2015.3.26 Wrap-up lesson learned from Community Medicine coursework
 
2015.3.3 Research ethics
2015.3.3 Research ethics2015.3.3 Research ethics
2015.3.3 Research ethics
 
2015.3.2 Testing measurement tools for quantitative study of the community fi...
2015.3.2 Testing measurement tools for quantitative study of the community fi...2015.3.2 Testing measurement tools for quantitative study of the community fi...
2015.3.2 Testing measurement tools for quantitative study of the community fi...
 
Preparation for the fieldwork 2015.2.27
Preparation for the fieldwork 2015.2.27Preparation for the fieldwork 2015.2.27
Preparation for the fieldwork 2015.2.27
 
Intro to Economic Evaluation for Family Physicians 2015.2.25
Intro to Economic Evaluation for Family Physicians 2015.2.25Intro to Economic Evaluation for Family Physicians 2015.2.25
Intro to Economic Evaluation for Family Physicians 2015.2.25
 
Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25
Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25
Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25
 

Recently uploaded

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseAnaAcapella
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxDr. Sarita Anand
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxJisc
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Pooja Bhuva
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomPooky Knightsmith
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxAmanpreet Kaur
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 

Recently uploaded (20)

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 

2015.3.18 preparation for poster & oral presentation

  • 1. กลุ่มย่อยครั้งที่ 7: Professional Preparation for   Poster & Oral Presentation  ผศ.นพ.บวรศม ลีระพันธ์  RACM302: เวชศาสตร์ชุมชน กลุ่มกุฉินารายณ์  18 มีนาคม 2558  Pix source: www.returnofkings.com/5310/5-principles-to-improve-your-public-speaking  
  • 2. 1)  การทำงานเป็นทีม (Teamwork)  2)  ปัญหาสุขภาพในชุมชน (Health problems in the community)  3)  การศึกษาวิจัยเชิงปริมาณและเชิงคุณภาพ (Quantitative & Qualitative study)   4)  การทำงานภาคสนาม (Fieldwork)   5)  การเตรียมเครื่องมือศึกษาชุมชน (Preparation of tools for community study) I, II  6)  การทดสอบเครื่องมือศึกษาชุมชน (Testing tools for community study)  7)  การแลกเปลี่ยนประสบการณ์เรียนรู้ (Sharing experiences & lessons learned)**   8)  การวิเคราะห์ข้อมูลที่ได้จากการศึกษาชุมชน (Data analysis) I, II  9)  การนำเสนองานอย่างมืออาชีพ (Preparing professional oral & poster presentation)  10)  การสรุปบทเรียน (Wrap-up)  Course Outline  Pix source: online.wsj.com 
  • 4. •  “Ten Simple Rules for a Good Poster”  •  PresentationWorse “PPT” presentations  •  Better “oral” presentations  •  Food-for-thought on presentation    Outline  Pix source: online.wsj.com 
  • 5. Too Much Text, and Font too small  •  Don’t put large blocks of text in your presentation.  •  Emphasize the main points.  •  The “Six-by-Six” Rule.  •  Use pictures—PowerPoint is multimedia!  •  Use a large font. At least 30-point or more.  Source: elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt 
  • 6. Bad Color Choices  •  Avoid loud, garish colors…dark text on light background is best.  •  Avoid text colors that fade into background, i.e. blue and black  •  Avoid color-blind combinations:  – Red and green  – Blue and yellow  Source: elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt 
  • 7. Overwhelming Pictures  •  Use pictures, but don’t let them use you.  •  Keep slides SIMPLE! Too much diverts audience away from content.  •  Too many pictures also make saving a presentation difficult.  •  1 or 2 pictures per slide is probably enough.    Source: elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt 
  • 8. Using too much Slide Animation  •  Again, keep slides simple!  •  Apply one Slide Transition style and one Animation Scheme to ALL slides.  •  Don’t change between styles- a single style makes a presentation look unified.  •  “Busy” presentations divert audience attention from content.  Source: elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt 
  • 9. Ignoring Murphy’s Law  •  “Something WILL go wrong”  – Test your presentation before you show it.  – Always have a backup of your presentation on hand.  – Be prepared to do the presentation without the PowerPoint. Professionals ALWAYS print handouts for the audience.    Source: elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt 
  • 10. Presentation Tips  •  Talk to your audience, not the slides. Face them!  •  Don’t just read what’s on the board. We can read that. Use a visual presentation as a starting point.  •  Avoid apologizing for a presentation shortcoming. Press on!  •  Leave time for Q & A.   Source: elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt 
  • 11. Presentation Tips (Con’t)  •  Check grammar! A presentation is the worst time to see misspellings.  •  Don’t make too many slides—avoid the “slide rush” (trying to rush through the last 20 slides because you ran out of time).  •  Cite your sources on each slide or at the end of your presentation.  •  Remember: KEEP IT SIMPLE! It’s just a tool!  Source: elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt 
  • 12. Presentation Tips (Con’t)  • “Ten presentation tips” from Steve Jobs   (by Carmin Gallo)  10Source: www.carminegallo.com 
  • 15. 4 3: Introducing the Antagonist In nearly every classic story, the hero fights the villain. The same holds true for a Steve Jobs presentation. In 1984, the villain was IBM, known as “Big Blue” at the time. Before Jobs introduced the famous “1984” television ad to a group of Apple salespeople, he created a dramatic story around it. “IBM wants it all,” he said. Apple would be the only company to stand in its way. It was very dramatic, and the crowd went crazy. Branding expert Martin Lindstrom says that great brands and religions have something in common: the idea of vanquishing a shared enemy. Jobs created a villain that allowed the audience to rally around the hero — Apple and its products. A villain doesn’t necessarily have to be a direct competitor. It can also be a problem in need of a solution. When Jobs introduced the iPhone in January 2007, his presentation at Macworld focused on the problems mobile phone users were experiencing with the current technology. The iPhone, he said, would resolve those issues. Setting up the problem opens the door for the hero to save the day. Source: www.carminegallo.com 
  • 21. “A good sermon should be like a woman's skirt:   short enough to rouse the interest, but long enough to cover the essentials.”   --Ronald Knox  Pix source: www.yesstyle.com.jpg  Food for Thought