More Related Content Similar to Interactive Marketing (20) More from Boston Interactive (19) Editor's Notes \n Overview:\n\nInteractive marketing\nPractices\nAgency life\n Past:\nLimited use & knowledge\n Low tech\n \n One way communication\n \n E-Newsletter\n \n Banner & popup ads\n \n Flash introductions with skip button\n \n Discussion forums\n \n Current:\n\nStress on interconnectivity\n\nTwo way communication\n \n Diversification of devices\n \n Mobile compliant\n \n Disposable websites\n \n Portal-ish\n \n Social media\n \n Storage in the cloud\n Future:\nCustomized interaction across all channels\n\n Location based\n\n Personalization\n\n Crowd-Sourcing\n\n Intelligence\n\n Video\n\n \n Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n Using technology to accommodate \ndifferences between individuals.\n Offline examples\n In person:\nDoctor says Charles, not Chuck\n\n Commercials:\n-TV, Radio, Movie Previews\n-Based on demographics\n\n Print:\n-Time Magazine\n-On Demand Printing\n-Personalized children’s stories\n-Handwritten note\n\n Education:\n-No Child Left Behind\n-Learning curriculum\n\n Healthcare:\nMedicine based on symptoms/allergies\n\n Online\n\n\n ASPCA\na. Dogs and Cats\nb. All dogs\nc. All Cats\n\nDog People vs. Cat People\nWhat you see vs. What I see\n\n ASPCA\na. Dogs and Cats\nb. All dogs\nc. All Cats\n\nDog People vs. Cat People\nWhat you see vs. What I see\n\n ASPCA\na. Dogs and Cats\nb. All dogs\nc. All Cats\n\nDog People vs. Cat People\nWhat you see vs. What I see\n\n ASPCA\na. Dogs and Cats\nb. All dogs\nc. All Cats\n\nDog People vs. Cat People\nWhat you see vs. What I see\n\n ASPCA\na. Dogs and Cats\nb. All dogs\nc. All Cats\n\nDog People vs. Cat People\nWhat you see vs. What I see\n\n ASPCA\na. Dogs and Cats\nb. All dogs\nc. All Cats\n\nDog People vs. Cat People\nWhat you see vs. What I see\n\n Healthways:\nBased on preferences\n\n Facebook:\n-Friend suggestions\n-Ads based on likes & interests\n-Privacy settings\n-Layouts\n-Profile picture\n\n Amazon.com\n\n-More items to consider\n-Related to items you’ve viewed\n-Inspired by your wishlist\n \n Advanced Mission:\nGuides user to desired outcome\n Long/Persistent Wow:\n\nLoyalty evolved naturally from notable experiences overtime \n\nRepeatedly creating notable experiences overtime\n\n Livestrong:\n\nLance Armstrong as successful athlete\n Lance Armstrong Foundation\n\nMission:\nImprove the lives of those affected by cancer\n Livestrong Bracelet:\n\nMore than 70 million sold to date\n Lance Armstrong Foundation becomes Livestrong Foundation\n Livestrong.com Launch:\n\nOnline resource for cancer survivors\n Mobile compatibility:\n\nMobile website\n\nApps:\nCalorie Tracker\nMyQUIT Coach\n Social Media\n Nike & Livestrong Clothing Line\n Livestrong Events\n\n-Armstrong Challenge\n-Races\n-Motivational speeches\n\n\nApple another example\n Agency Types\n\nAll 3 can occur In House\n Boston Interactive:\n\n\n-Constantly reinvesting self\n\n-Company different than 5 years ago, will be different in 5 years\n\n-Constant goal to stay ahead of trends & best practices\n Marketing & Sales\n Interactive Careers\n Ways In:\n\n1. Internship\n2. Networking\n -Events\n -LinkedIn\n -Meet-ups\n3. Industry Associations\n -MITX\n -AMA\n -NEDMA\n Ways In:\n\n1. Internship\n2. Networking\n -Events\n -LinkedIn\n -Meet-ups\n3. Industry Associations\n -MITX\n -AMA\n -NEDMA\n Recap.\nQ&A\n