A technical overview of all the skills, tools and culture necessary to launch a web product.

1. Technical
entrepreneurship
@bpapillard

2. 1) Product pitch
2) Find your market fit
3) Build & Scale
Roadmap

3. Roadmap
Measure
1) Product pitch
2) Find your market fit
3) Build & Scale

4. 1) Product pitch

5. Target
Who are my customers?
Pain
What do they suffer from?
Solution
How do I answer their need?

6. MedpicsGreenThumbs
What’s their product pitch?
Example #1

7. Example #2
Le Wagon On-Demand

8. Target
French entrepreneurs looking for coding skills
Pain
Online tutorials are specific & time-consuming
Solution
Online courses focused on building products

9. 2) Product / Market fit

10.
Activation
Revenue
Retention
Referral
Acquisition

11.
Activation
Revenue
Retention
Referral
Acquisition

12. How do people
know I exist?

13. Coupons / Partnerships
…

14. Newsletter

15. Upload emails on FB-ads
Create look-alike audiences
Paid ads

16. Whatever works
- Big Events
- Paying influencers
- PRs
- …

17.
Activation
Revenue
Retention
Referral
Acquisition

18. What do I want
people to do?

19. Set metrics
-
+
Likes, followers
Emails
Pre-orders

20. Vanity metrics
Overall likes
Likes / week
vs.

21. On-Demand example
Activation = Revenue

22. On-Demand example
Activation metrics = purchases

23. You need somewhere
to bring and activate people
…
Landing page
or

24. Landing page tools

25. Learn frontend
Languages
CSS libraries

26. Add Services

27. Newsletter

28. Web-forms

29. Survey

30. Support

31. Payment

32. Analytics

33. Let’s build an apply form
and test it

34. Measure

35. How good is
my Acquisition?

36. Acquisition (GA)

37. Bounce rate

38. How good is
my Activation?

39. Activation (emails)

40. How good is
my Revenue?

41. Revenue
(Stripe / Mixpanel dashboard)

42. Which campaign
is working?

43. Utm-ize your URL
to differentiate between campaigns

44. Let’s add UTM on lewagon.com
using a URL builder plugin

45. On-Demand example
Purchases by UTM

46. Prototyping

47. Tip #1
Use right services

48. On-Demand MVP
+

49. How do most
services work?
Through an API

50. Web-101

51. Web-101

52. Web-101

53. Web-101

54. Human interface
Readable content
HTML / CSS

55. Programming interface
Structured data
{"richestPeople":[
{"firstName":"Bill", “lastName":"Gates", “value":"81"},
{"firstName":"Carlos", “lastName":"Slim", “value”:"79"},
{"firstName":"Warren", “lastName":"Buffet", "value":"72"}
]}

56. API

57. Let’s compare
https://api.github.com/users/Papillard
https://github.com/Papillard
Github website
Github API

58. Let’s play with Facebook graph API

59. Facebook, Mailchimp, Stripe, etc..
know you are not developers (yet)

60. They give you embed button

61. Tip #2
Connect APIs to automate tasks

62. Use APIs connectors like Zapier

63. Le Wagon
Zap #1

64. Le Wagon
Zap #2

65. Tip #3
Connect everything to Slack

66. Example of Le Wagon
#student channel
+

67. Tip #4
Engage customers with Intercom

68. Example of Le Wagon
automated email

69. Prototyping - Take aways
Pick right services for your MVP
Automate tasks with Zapier
Channel info with Slack integrations
Engage your customers with Intercom

70. Scale

71. Go Full Stack

72. 2 options
Find a CTO
Build it yourself

73. http://lewagon.com/apply

74. Thank you!