The 21-Day Purpose Challenge was delivered in August of 2015, by Brandon Peele and the Planet Purpose team. Dr. Gleb Tsipursky, PhD, Professor at Ohio State University, and Planet Purpose Science Advisor, administered the Meaning and Purpose Questionaire evaluating the self-reported purpose meaning before and after having taken the Challenge. Most promising was the 1.91 differential improvement (on a scale of 1-10) in the agreement with the statement "I am satisfied with the sense of meaning and purpose in my life." Background: Planet Purpose http://planetpurpose.org The Purpose Revolution http://igg.me/at/purposerevolution Intentional Insights http://intentionalinsights.org/

1. 21 Day Purpose Challenge
WEB RESPONSE ANALYSIS

2. About
 The 21 Day Purpose Challenge is a web-based activity designed to help individuals
find the purpose of their life
 The Meaning and Purpose Questionnaire (MPQ) is a psychometric tool that permits
people to rate their responses to purpose-related questions on a scale of 1 to 10. It
was developed by Dr. Gleb Tsipursky, the President of Intentional Insights and Science
Adviser for Planet Purpose. A free version of this tool is available for broad use in web
app form at this link, which permits people to track their scores over time, and presents
the answers in visual form as charts
 At the beginning of the 21 Day Purpose Challenge each participant was given the
opportunity to enter their demographic data and complete the MPQ if they wished.
Participants were also given the opportunity to complete the MPQ again at any point
during the challenge or after it is complete.

3. Purpose Questions
Questions Domain Q# Group Group Description
I have a strong sense of meaning and purpose in life
Integers 1 to
10
A1 G1 General
I have a clear understanding of what gives my life meaning and purpose A2 G1 General
I actively look for a sense of meaning and purpose in life A3 G2 Personal
I actively reflect on my sense of meaning and purpose in life A4 G2 Personal
I engage in activities that help me experience meaning and purpose in life A5 G2 Personal
I engage in social service activities that help others have better lives A6 G3 Social
I have meaningful relationships and engage in community activities frequently A7 G3 Social
I have social connections that help me experience meaning and purpose in life A8 G3 Social
I help others find meaning and purpose in life A9 G3 Social
I am satisfied with my sense of meaning and purpose in life A10 G1 General

4. Goals
 The study of the 21 Purpose Challenge was conducted by Intentional Insights for
Planet Purpose. The study posed two main questions:
1. What if any demographic information affects participants’ initial response to the
purpose questions?
2. Does the 21 day challenge have an effect on participants response to purpose
questions?

5. Approach
 Cleaned the data to find relevant responses to the questions
 Looked at participants’ initial responses to questions and demographic information
 Compared participants’ first and last responses to see the effect of the Challenge

6. Data and Cleaning
806
records
375
records
Records with
all answers
blank or all 5s
(5 is the
default)
332
records
271 initial
responses
56 IDs with first
and last
responses >20
min apart
Records within 20
minutes of an
earlier record from
the same person
Records that
are neither
first or last
record
What if any
demographic
information affects
participants response
to purpose questions?
Does the 21 day
challenge have an
effect on
participants
response to
purpose
questions?

7. Question 1 : What if any demographic information affects
participants response to purpose questions?
F M
Female Male
Older Young
Age >= 50 Age < 50
“White” “Other Ethnicity”
Non-
Hispanic
White or
Euro-
American
East Asian or Asian
American
Latino or Hispanic
American
Black, Afro-Caribbean, or
African American
 Due to small size of the sample, demographic info categorized into groups of
two
 Not analyzed because of low sample size or indefinite meaning
 Gender: Trans, Prefer Not To Disclose, Blank
 Ethnicity: Other, Prefer Not To disclose, Blank
 Religion: Other, Prefer Not To Disclose, Blank
Religious Not Religious
Christian Spiritual but not
ReligiousJewish
Buddhist Atheist/Agnostic/Nonreli
giousMuslim
Tribal Religious
Ethnicity
Gender
Religion
Age

8. Question 1: Ethnicity
 A8: I have social connections that help me experience
meaning and purpose in life
 Respondents who identified as “Non-Hispanic White or
Euro-American” had significantly lower scores for question
A8 than those who identified as another ethnic group
 Estimated difference is -1.23 (p<.05)*
* p<.05 roughly means the chance that this difference is due
to random chance is smaller than 5%.
In this presentation, we only report results with statistically
significant effects.

9. Question 1: Religion
Regression Results: Effect of Being Religious
Question Effect Significance
Personal Group(A3-A5) -0.84 p<5%
Social Group(A6-A9) -0.56 p<10%
Average(A1-10) -0.66 p<5%
A4 -1.10 p<5%
A5 -0.83 p<10%
A9 -0.79 p<10%
A10 -0.80 p<10%
 Respondents who identified as “religious” had significantly lower scores for many questions and
summary groupings of questions as compared to those who identified as “non-religious”

10. Question 1 : Age
 Those 50 years old or older has significantly higher scores in response to
question A6 than those less than 50 when adjusting for other factors
Factor Question Effect Significance
Age (older) A6 1.01 p<.05

11. Question 2: Does the 21 day challenge have an effect
on participants response to purpose questions?
Question Effect Significance
A1 1.09 p<5%
A2 1.32 p<1%
A3 1.02 p<5%
A4 0.93 p<5%
A5 0.55 No
A6 1.18 p<5%
A7 0.91 p<5%
A8 1.02 p<5%
A9 0.66 No
A10 1.91 p<.01
General Group(A1,A2,A10) 1.44 p<.01
Personal Group(A3-A5) 0.85 p<.05
Social Group(A6-A9) 0.96 p<.05
Average(A1-10) 1.08 p<.05
 The 21 Day Challenge has a significant positive effect on nearly all variables
analyzed
Most respondents
had at least 21
days between their
first and last
response
Results Participation Duration