Personal Information
Organization / Workplace
Durban Area, South Africa South Africa
Industry
Consulting / Advisory
Website
www.marketingmatters.co.za
About
Jennifer Smith, founder of marketingmattersmm, is a passionate marketer with over 30 years business experience, 28 of which were spent in sales and marketing. She has worked as a product and brand manager for leading brand companies like L’Oreal, Unilever and Tiger Brands. Her knowledge of the value chain was enhanced by spending time at Unifoods in Procurement and as Category Manager for Juice, Wine and Soya at Tetra Pak.
As National Market Manager for the South African Sugar Association (SASA), she honed her skills as a marketing/business strategist. Since May 2007 when Marketing Matters was launched, she has created over 75 strategies for companies in over 30 different industries.
Tags
brand essence
marketing models
marketing and advertising
business model
brand strategy
marketing strategy
brands
branding
marketing
See more
Presentations
(1)Likes
(27)Innovation in Live Experiential Events to Promote Korean food culture in the UK
Jiye Bae
•
7 years ago
Day 1 - Power of Story 2016
bfisher2
•
8 years ago
Determining reach & frequency goals
Cassie Stox
•
11 years ago
Media terminology & basic calculations 1.16.13
Cassie Stox
•
11 years ago
Brand Plans
Beloved Brands Inc.
•
5 years ago
Public relations in 2017
Stephen Waddington
•
7 years ago
The Future of PR
Branded3
•
8 years ago
The Blurring Line Between Digital Marketing and PR
The Hoffman Agency
•
9 years ago
How Internet is re-shaping wine marketing and PR
Fabio Ingrosso
•
15 years ago
Defining Brand Identity
Carol Phillips
•
11 years ago
Assessing Your Brand Architecture August 2015
Carol Phillips
•
15 years ago
Haasbrdrelfeb11slidesharepdf
David Aaker
•
13 years ago
Brand architecture
zender1
•
12 years ago
Brand architecture
sue woodward
•
14 years ago
Brand Masterclass Week Five - Developing Brand Strategy (l)
Idris Mootee
•
16 years ago
Kapferer Brand identity Prism
Zeynep Çıkın
•
10 years ago
Marlboros Global Brand Strategy
Simona Katholnig
•
12 years ago
Presentation tips
Marco D'Ambros
•
12 years ago
5 Presentation Lessons From The King's Speech
Jesse Desjardins - @jessedee
•
13 years ago
Garment costing
Varadhan Stylewiz-inc
•
11 years ago
Apparel manufacturing process
PriyambadaKhushboo
•
10 years ago
Porter’s five forces
Yuvraj Hidaduggi
•
10 years ago
Tesco
Jigar mehta
•
15 years ago
What is strategy by Michael Porter
hitnrun10
•
10 years ago
Coca Cola vs Pepsi
Sampat Patnaik
•
11 years ago
McKinsey presentation
Constructingeq
•
11 years ago
Ks3 Stuff 3 Typesof Retailing
tonybattista
•
15 years ago
Personal Information
Organization / Workplace
Durban Area, South Africa South Africa
Industry
Consulting / Advisory
Website
www.marketingmatters.co.za
About
Jennifer Smith, founder of marketingmattersmm, is a passionate marketer with over 30 years business experience, 28 of which were spent in sales and marketing. She has worked as a product and brand manager for leading brand companies like L’Oreal, Unilever and Tiger Brands. Her knowledge of the value chain was enhanced by spending time at Unifoods in Procurement and as Category Manager for Juice, Wine and Soya at Tetra Pak.
As National Market Manager for the South African Sugar Association (SASA), she honed her skills as a marketing/business strategist. Since May 2007 when Marketing Matters was launched, she has created over 75 strategies for companies in over 30 different industries.
Tags
brand essence
marketing models
marketing and advertising
business model
brand strategy
marketing strategy
brands
branding
marketing
See more