The presentation provided an overview of emotional intelligence (EQ) and its importance for agile leadership, coaching, and transformation. It defined EQ as the ability to recognize, understand, and manage emotions in oneself and others. Goleman's model of EQ comprises four domains: self-awareness, self-management, social awareness, and relationship management. Integral frameworks showed how EQ supports agile mindsets like trust, psychological safety, servant leadership, and transformational change. Activities explored self-assessment and applying EQ concepts. Key takeaways emphasized the need for emotional agility to navigate disruption through empathy, transparency, and resilience.

1. by Kara Kowert & Brad Appleton
18 August 2020

2. About the Presenters
● Agile Coach at Discover (2019-present)
● Former Scrum Master/Coach at Capital
One (6 years)
● Certifications: SAFe 4.0 Advanced
SM/Agilist/RTE; ICP-ACC/ATF; Scrum
Alliance CSM
● Co-founder of the Suburban Agilists
Meetup
● Agile/DevOps Leader & Coach
● Leading Agile adoption & scaling for
teams and organizations since 2000.
● ALM/SCM/DevOps Solution Architect
● Publications
» Software Configuration Management
Patterns (Addison-Wesley, 2002)
» Agile CM Environments column & blog
(AgileConnection & CMCrossRoads, 2003-2014)
Suburban Agilists – 18 August 2020 2
Kara Kowert
Agile Coach
<karakowert@discover.com>
Brad Appleton
Agile/DevOps Leader
<brad@bradapp.net>

3. Outline & Contents
1. What is Emotional Intelligence (EQ)? [10min]
 Emotional Intelligence (EQ) Defined
 Domains & Competencies of Emotional Intelligence (EQ)
 Self-Assessment Activity [5min]
2. What is the Role of EQ in Agile Leadership? [10min]
 Trust & Psychological Safety
 Servant Leadership
 Agile Coaching
3. What is the Role of EQ in Agile Transformation? [10min]
 Transformational Leadership
 Change & Transformation Models
 The Change Curves (Kubler-Ross, S-Curve, Hype Cycle)
4. Coaching for EQ – Activity & Key Take-aways [20min]
5. Q&A and Concluding Thoughts [5-10min]
6. References & Additional Materials
Suburban Agilists – 18 August 2020 3

4. Emotional Intelligence
Suburban Agilists – 18 August 2020 4

5. What is Emotional Intelligence (EQ)?
“The ability to recognize, understand and manage
emotions in ourselves and others.”
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Goleman’s Emotional Intelligence Model (2002)
SELF SOCIAL
RECOGNITIONREGULATION
» Often measured (or abbreviated)
as EQ (Emotional Quotient)
EQ is divided into four areas
(or domains):
1. Self-Awareness
2. Social Awareness
3. Self-Management
4. Relationship Management
[some also add internal motivation]

6. Understanding Emotional Intelligence (EQ)
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RECOGNITION
Who I am
REGULATION
What I do
Relationship
Management
The proficiency in managing
relationships, building
networks and the ability to
find common ground and
build rapport.
Self-Awareness
The ability to recognise and
understand their own
moods, emotions and drives
as well as their effect on
others;
Self Management
The ability to control or redirect
disruptive impulses, moods &
think before acting; The
passion to work for reasons
beyond money/status and the
propensity to pursue goals with
energy and persistence;
Social-Awareness
The ability to understand
the emotional makeup of
other people, and skill in
treating people according
to their emotional reactions
(empathy);
Awareness
Management
Self
Social
SELF SOCIAL
AwarenessAction
How we manage
ourselves
How we handle
relationships
Source: medium.com/@vidyangispatil/snippet-five-compulsive-traits-of-impactful-leaders-a500c7ec7725

7. EQ Competencies (per domain)
Suburban Agilists – 18 August 2020 7
RECOGNITION
Who I am
REGULATION
What I do
Relationship
Management
 Inspirational Leadership
 Developing Others
 Influence & Communication
 Change Catalyst
 Conflict Management
 Building Bonds
 Teamwork & Collaboration
Self-Awareness
 Emotional Self-
Awareness
 Accurate Self-Appraisal
 Self Confidence
Self Management
 Self Control
 Transparency
 Adaptability
 Achievement Drive
 Initiative
 Optimism
Social-Awareness
 Empathy
 Organizational
Awareness
 Service Orientation
Awareness
Management
Self
Social
SELF SOCIAL
AwarenessAction
How we manage
ourselves
How we handle
relationships
Source: medium.com/@vidyangispatil/snippet-five-compulsive-traits-of-impactful-leaders-a500c7ec7725

8. Self-assessment Activity
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Let’s take a few minutes to complete a fun, non-scientific, self-assessment.
Visit this link: globalleadershipfoundation.com/geit/eitest.html#Start
We will set a timebox of 5 minutes. Please don’t overthink your responses
to the questions. You can always retake the test later if you wish to validate
your results.
Once you are done, be sure to select Score Your Test to find out your results
in the 4 key areas.
Please note your score for each of the 4 domains:
● Self-Awareness
● Self-Management
● Social Awareness
● Relationship Management
How did you do? Were you surprised at the results?

9. Suburban Agilists – 18 August 2020 9
EQ in Agile Leadership
Leadership
Coaching
Emotional
Intelligence
Engagement Development
Trans-
formation
Aware-
ness
Individual Collective
InteriorExterior
Intentional Cultural
Behavioral Systems
Intention
Action
Self
Social

10. EQ, Trust & Psychological Safety
Psychological Safety is the belief that you can be vocal & vulnerable
without losing respect or self-esteem. It exists when you are unafraid to:
It is similar to Trust, but different, as follows:
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EQ “CIRCLE OF TRUST”
Ask Questions
Make Mistakes
Be Yourself
Disagree
Raise Problems
Take Risks
Sources: scienceforwork.com/blog/psychological-safety and slideshare.net/JoshuaKerievsky/high-performance-via-psychological-safety

11. Integral Trust & Psychological Safety
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Individual Collective
(Intra) Personal Interpersonal
Intention
Action
Self
Social
Psychological
Safety & Trust
Collaboration
Trust/Safety to:
 Engage & Interact
(Unconstrained)
 Have Mutual Access
 Maintain Open Dialogue
 Constructive Debate
 Explore, Experiment
 Make Mistakes & Learn
 Create & Innovate
Failure & Learning
Trust/Safety to:
 Challenge Status Quo
 Speak Up+Out
 Identify Problems/Changes
Questioning
Trust/Safety to:
 Know & Feel Valued
 Include others regardless
of title or position
 Open to others’ ideas &
experiences
Inclusive
Communication
Interior
Exterior
SubjectiveObjective

12. EQ and Servant Leadership
Suburban Agilists – 18 August 2020 12
Source: businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/7854/BBS_en_2016_03_Mukonoweshuro.pdf
Servant Leadership/Emotional Intelligence Model
Emotional Intelligence
ServantLeadership
HIGH
LOW
LOW HIGH
(Dysfunctional Leadership)
(Collaborative Leadership)
(Constrained Leadership)
(Dysfunctional Leadership)
High SL, Low EQ High SL, High EQ
Low SL, High EQLow SL, Low EQ
Service-Oriented,
Bottled Perspective
Service-Oriented,
Resonant Perspective
Directive-Oriented,
Bottled Perspective
Directive-Oriented,
Resonant Perspective

13. EQ in Servant Leadership
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LISTENING
HEALING
EMPATHY
CONCEPTUALIZATION
SELF-AWARENESS
PERSUASION
BUILDING
COMMUNITY
EMPLOYEE
GROWTH
FORESIGHT
STEWARDSHIP
Source: www.etechgs.com/servant-leadership-an-ideal-approach-to-enhance-job-satisfaction-in-employees/

14. Integral EQ & Servant Leadership
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Interior
Exterior
SubjectiveObjective
(Intra) Personal Interpersonal
Intention
Action
Self
Social
Holistic Approach
to Work
Shared Decision-
Making Power
Promote a Sense
of Community Service to Others
Servant
Leadership
LISTENING HEALING
EMPATHY
CONCEPTUALIZATION
SELF-AWARENESS
PERSUASION
BUILDING
COMMUNITY
EMPLOYEE
GROWTH
FORESIGHT
STEWARDSHIP
Individual Collective

15. EQ in Agile Coaching
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Source: www.linkedin.com/pulse/new-perspective-agile-coaching-competency-framework-kessel-fell/

16. Integral EQ & Agile Coaching
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Interior
Exterior
SubjectiveObjective
(Intra) Personal Interpersonal
Intention
Action
Self
Social
Teaching
(Shares Knowledge)
Mentoring
(Fosters Growth)
Facilitating
(Guides Solutions)
Coaching
(Inspires Potential)
Agile
CoachingAgile &
Lean
Mindset &
Attitudes
People &
Influence
Technical
Mastery
Business
Mastery Transformation
Mastery
Individual Collective

17. EQ in Agile Transformation
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“Did you know that an Enchanted Forest
is a place of Transformation?
I have no idea what that means, but I can’t wait to see what it’s gonna do to each one of us!”

18. The “Enchanted” Agile Forest
Suburban Agilists – 18 August 2020 18
Source: hennyportman.wordpress.com/2016/04/08/how-to-understand-the-forest-of-agile-methods-and-frameworks-how-can-we-see-the-wood-for-the-trees/ :
hennyportman.wordpress.com/2019/11/17/a-birds-eye-view-on-the-agile-forest-article-published-on-pm-world-journal/

19. Integral Transformational Leadership
Suburban Agilists – 18 August 2020 19
Lead Yourself Lead Others
Interior
Exterior
SubjectiveObjective
(Intra) Personal Interpersonal
Lead by example &
set expectations
Authenticity
Coaching &
empowering
to success
Growth
Inspiring others to
go to new heights.
Creativity
Clarify intentions and
establish shared purpose.
Vision
Intention
Action
Self
Social
Individualized
Consideration
Inspirational
Motivation
Idealized
Influence
Intellectual
Stimulation

20. Integral EQ & Transformational Leadership
Suburban Agilists – 18 August 2020 20
Lead Yourself Lead OthersIntention
Action
Self
Social
Individualized
Consideration
Inspirational
Motivation
Idealized
Influence
Intellectual
Stimulation
Interior
 Be a role model; set the example
 Be a lifelong learner; gain the
knowledge required for change
 Create an environment of trust &
respect through transparency
 Act with integrity
 Transparent, Authentic Leadership
Authenticity
Lead the Change, Know the Way
Growth
Develop Leaders
 Give personalized support,
coaching & encouragement
 Open lines of communication
 Provide direct recognition of
individual & team contributors
 Exhibit genuine care & concern
 Empathetic, Servant Leadership
Creativity
Decentralize Decision-Making
 Challenge the status quo
 Encourage curiosity, exploration
and experimentation
 Expect relentless improvement
 Measuring and compare results
 Retrospect and pivot/persevere
 Adaptive Leadership
Exterior
Vision
Inspire & align with mission
 Articulate a clear vision & intent
 Evoke passion and motivation to
achieve goals
 Drive organizational alignment
 Invite & include all stakeholders
 Encourage,& engage others
 Inclusive, Charismatic Leadership

21. EQ & Leadership: Putting it All Together
Suburban Agilists – 18 August 2020 21
Change/
Transformation
Agility
Transformational
Leadership
Servant Leadership
Emotional Intelligence
Trust & Psychological Safety
Intention
Action
Self
Social
InteriorExterior
Individual Collective
Authenticity Growth
CreativityVision
Teaching Mentoring
CoachingFacilitating
Holistic Approach Service to Others
Shared PowerPromote Community
Self-Awareness Social Awareness
Relationship
Management
Self Management
Questioning/
Challenging
Learning/
Failure
CollaborationInclusion/
Communication
Safety & Trust
EQ
Agile & Servant
Leadership
Transformation &
Change Leadership
Individualized
Consideration
Inspirational
Motivation
Idealized
Influence
Intellectual
Stimulation

22. Transformation/Change Models
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Create the Climate
for change
Engage & Enable
the organization
Implement & Sustain
the change
Lewin Model
Un-
Freeze Change Re-
Freeze
Awareness Desire Knowledge Ability Reinforcement
1. 2. 3. 5.4. 6. 7. 8.
Enlist a
Volunteer
Army
Create a
Sense of
Urgency
Build a
Guiding
Coalition
Form a
Strategic
Vision
Enable Action,
Remove Barriers
Generate
Quick Wins
Sustain
Acceleration
Institutionalize
the Change
Kotter Model
Ending, Losing, Letting
Go
Neutral
Zone
The New
Beginning
Bridges Transition Model
Stage I. Stage II. Stage III.

23. Change & Adoption Curves
Suburban Agilists – 18 August 2020 23
Hype Cycle & Adoption
Plotted Together
Source: joonique.com/startups
Source: setandbma.wordpress.com
Source: masteringbusinessanalysis.com

24. EQ, Transformation & Change Curves
Suburban Agilists – 18 August 2020 24
Lewin + Bridges Transition Model
Stage I. Un-Freeze
Ending, Losing, Letting Go
Stage II. Change
Neutral Zone
Stage III. Re-Freeze
The New Beginning
Kübler-Ross + Adoption Cycle + Hype Cycle + Performance + Transformation Curves
Create
Alignment
Maximize
Communication
Spark
Motivation
Develop
Capability
Share
Knowledge
EmotionalResponse
Denial
Depression
Peak of
Inflated
Expectations
Plateau of
Productivity
Innovators
2.5%
Early Adopters
13.5%
Early Majority
34%
Late Majority
34%
Laggards
16%
100%
75%
50%
25%

25. Traumatic Change & Recovery
3 Stages of Lewin’s Change Model with 3 Stages of Herman’s Trauma Recovery model (2015)
» study.com/academy/lesson/lewins-3-stage-model-of-change-unfreezing-changing-refreezing.html
» the-swsc.com/2020/01/15/revisiting-conceal-dont-feel-what-frozen-2-teaches-about-trauma-and-recovery and
» storygrid.com/heroines-journey/
Suburban Agilists – 18 August 2020 25
Unfreeze (Thaw) Change (Transition) Refreeze (Renewal)

26. Benefits of Emotional Intelligence/EQ ?
Suburban Agilists – 18 August 2020 26

27. Coaching Activity [using Mural.co]
Suburban Agilists – 18 August 2020 27
https://app.mural.co/t/karakowert0587/m/karakowert0587/1596064510443/2966f634fbdb5a7c1145ef37e6e218002d2dfb17

28. Key Take-aways
The way forward requires Emotional Agility, as we all try to …
 Navigate through a global pandemic, and heightened state of civic & social
unrest with unprecedented impact on our lives, livelihoods & communities;
 Disrupt and [digitally] transform ourselves and our enterprises with new
ways of thinking, leading & working.
We must use empathy, transparency, and resilience to build
safety & trust, and to put people first!
 Co-create a path to purposeful & sustainable systemic change in behaviors,
mindset, leaders, structures, values and (of course) culture.
 This is more important than ever right now – not just for our workplace, but
in broader community and global purpose – for recovering and reforming.
It's not just about agility! It's about having humility & humanity
to journey forward together!
Suburban Agilists – 18 August 2020 28

29. THANK YOU!
Suburban Agilists – 18 August 2020 29
“I still don’t know what Transformation is
But I feel like this forest has changed us all!”

30. References & Additional Materials
Suburban Agilists – 18 August 2020 30

31. Some Recommended Books on EQ
Suburban Agilists – 18 August 2020 31

32. Resources & References
EQ Sites/Training & Articles (also The 15 Most Valueable EQ TED Talks on YouTube)
 GlobalLeadershipFoundation | GolemanEI| 6Seconds.org | TalentSmart | LeaderFactor |
 PositivePsychology EQ | BlueEQ | InternalChange.com/Agile-EQ | EverythingDiSC/Agile-EQ
 Local/Chicago-area: WrightFoundation.org | EQAgileAcademy
 Hacking Emotional Intelligence – a six-blog crash course (Andrew Latona)
 Knowing yourself from the Inside-Out: How to benefit from EQ (Joseph Matter)
 How EQ Can Make Your Team More Agile (TalentSmart) EQ: Knowing yourself Inside-Out (J. Matter)
 Ultimate Guide To EQ – how to be happy & successful in a brain-dead world (Prakhar Verma)
 Why EQ is so important (FacingTheChange.eu) Why EQ Is the Future of Work (Entrepreneurs)
 Economic Development with Purpose–Aligning personal & societal development (Naji Makarem)
Psychological Safety (Free test at fearlessorganization.com)
 How Psychological Safety Actually Works and How to Achieve it at Work (Forbes.com)
 How to Create (Gallup.com) and Engineering a Culture of Psychological Safety (Intercom.com)
 Psychological Safety Toolkit (Ideas-in-Action) and Chasing Psychological Safety (Duena Blomstrom)
 Improve team performance? Ensure psychological safety! (Serious Scrum)
 Psychological Safety and Organizational Culture (Tom Geraghty)
 Architecting Psychological Safe Spaces at your Workplace (Manjunath Nanjaiah)
 Speak-Up Culture: Three steps towards psychological safety with the APE model (EverMood)
 Psychological Safety for Speaking Truth to Power in Self-Organisation? (Evolving Organizations)
Suburban Agilists – 18 August 2020 32

33. More Resources & References
EQ in Agile Leadership
 12 Dimensions of Agile Leadership (Jonathan Kesselfell) and 100 Leadership Models (HR Trends)
 Psychological Safety, EI, and Leadership in a time of flux (McKinsey)
 Emotional Intelligence: the Foundation of Servant Leadership (Robert Jerus)
 Enhancing Servant Leadership Through Emotional Intelligence (Luke Pivac)
 Transformational Servant Leadership Innovation (Jon Wallace)
 Transformational Leadership? (VeryWellMind) and an Ultimate Guide (Arielle)
 Transformational Leadership & DevOps (DZone) and a QuickStart Guide (ITRevolution)
 The Agile Leader Role during an Agile Transformation (Business2Community)
 The Path Forward Requires Empathy and Transparency In Leadership (CIO.com)
Change Management Models & Transformation
 Understanding the Emotions Accompanying the Change Process (Loren Gill, Human Dynamic)
 Top Ten Change Management Models (CIOPages) and Change Management Models (Daniel Lock)
 What is Integral Philosophy & Integral Theory? (Stéphane Segatori)
 Integral Agile Transformation & Change (Trans4mation.coach)
 Why we need to rethink organizational change management (Forbes.com)
 Structural Agility – Using Structure to Enable Flow of Value (BusinessAgility.Institute)
 Review of Amy Edmondson's “The Fearless Organization” (MAA1)
 Challenges in Organizational Culture and What Drives Team Success? (The P2 Blog)
Suburban Agilists – 18 August 2020 33

34. Academic References
 Emotional Intelligence Theories Explained (PositivePsychology.com)
 A New Layered Model on Emotional Intelligence (NCBI NLM/NIH, PubMedCentral)
 Emotions and Leadership in Educations & Organizational Institutions (Frontiers in Psychology)
 Influence of Emotional Intelligence & Trust on Servant Leadership (SA Journal of Industrial Psychology)
 Relationship Between Emotional Intelligence & Servant Leadership in Banking (Semantic Scholar)
 Linking Emotional Intelligence with Transformational Leadership (PMC Industrial Psychiatry Journal)
 The Relationship Between EQ and Leadership Style in Educational Leaders (Pepperdine Univ)
 The Role of Servant Leadership and EQ in Managerial Performance (BusinessPerspectives.org)
 Coaching for EQ: Creating Insight, Connection, and Purpose (Journal of Experiential Psychotherapy)
 Improving EQ using Neuro Linguistic Programming techniques (ICABML Conference Proceedings)
 Dimensions of EQ and Transformational Leadership: A Correlation Analysis (IJM&P, Vol 6. No. 2)
 Dimensional Model of Emotional Intelligence, reprinted-with-permission-of-N-Schutte (ResearchGate.net)
 Dimensions of Leader Anger Expression Unveiled: How Anger Intensity and Gender of Leader
and Observer Affect Perceptions of Leadership Effectiveness (Frontiers in Psychology, 03 July 2020)
 How Psychological Safety Affects Team Performance: Mediating Role of Efficacy and Learning
Behavior (Frontiers in Psychology, 24 July 2020)
 Tribal Leadership from an Integral Perspective (Brian McConnell)
 The Four Worlds of Sustainability: Drawing Upon Universal Perspectives (Barrett C. Brown)
Suburban Agilists – 18 August 2020 34

35. EQ & Coaching Scenarios [from Activity]
Suburban Agilists – 18 August 2020 35

36. Emotional Intelligence 101
Emotional Intelligence is the capacity to be aware of, control and
express one’s emotions, and to handle interpersonal relationships
judiciously & empathetically.
Scientifically, emotional intelligence is involved in the activities of the brain
regions that process emotion.
Suburban Agilists – 18 August 2020 36
Source: medium.com/the-mission/the-ultimate-guide-to-emotional-intelligence-to-be-happy-and-successful-in-a-brain-dead-world-5d050e316640

37. Emotional Intelligence Mindmap
Suburban Agilists – 18 August 2020 37
www.mindmapart.com/emotional-intelligence-mind-map-nitya-wakhlu/

38. Elements of Psychological Safety
Suburban Agilists – 18 August 2020 38
Source: www.leaderfactor.com/psychologicalsafety2 Source: www.leadershipnow.com/leadingblog/2019/01/the_fearless_organization.html
Source: medium.com/@maa1/book-review-the-fearless-organizationSource: medium.com/@kaitlyn.larsen432/components-of-psychological-safety

39. Establishing Psychological Safety
Suburban Agilists – 18 August 2020 39
Source: cmforagile.blogspot.com/2018/04/importance-of-treating-psychology_22.html Source: switchedontosafety.com/psychological-safety/

40. Servant Leadership
Suburban Agilists – 18 August 2020 40
Source: twitter.com/Haypsych/status/1021712615729446912

41. Servant Leadership
Suburban Agilists – 18 August 2020 41
Source: www.stevesilbert.com/2017/11/servant-leadership/

42. Team Safety, Trust, Learning & Leadership
Suburban Agilists – 18 August 2020 42
Source: www.learninginnovationslab.org/dr-amy-edmondson-team-up-fail-well-learn-fast/

43. Integral Agile Leadership & Coaching
Suburban Agilists – 18 August 2020 43
Leadership
Coaching
Emotional
Intelligence
Engagement Development
Trans-
formation
Aware-
ness
Source: coachingleaders.co.uk
Sense-Making Intention
Mental
Models
System
Perspectives
Power &
Influence
Shared
Vision
Mindfulness
Dialogue
Spanning
Boundaries
An Agile
Culture
Generate
Learning
Practice
Drivers of Agile Leadership
HorizonsofAgile
OrgRelationPersonal
Source: solutionsiq.com~leadership-effectiveness
Source: sprintagile.com.au
Individual Collective
InteriorExterior
Intentional Cultural
Behavioral Systems
Intention
Action
Self
Social
Source: businessintegral.com/approach/the-integral-model

44. EQ & Leadership: Putting it All Together
Suburban Agilists – 18 August 2020 44
Intention
Action
Self
Social
InteriorExterior
Individual Collective
Authenticity Growth
CreativityVision
Teaching Mentoring
CoachingFacilitating
Holistic Approach Service to Others
Shared PowerPromote Community
Self-Awareness Social Awareness
Relationship
Management
Self Management
Questioning/
Challenging
Learning/
Failure
CollaborationInclusion/
Communication
Safety & Trust
EQ
Agile & Servant
Leadership
Transformation &
Change Leadership
Individualized
Consideration
Inspirational
Motivation
Idealized
Influence
Intellectual
Stimulation

45. The Agile Methods Forest
Suburban Agilists – 18 August 2020 45
Source: hennyportman.wordpress.com/2019/11/17/a-birds-eye-view-on-the-agile-forest-article-published-on-pm-world-journal/
A bird’s eye view on the agile forest (Henny Portman)
PM World Journal: Vol. VIII, Issue X – November 2019 (updated version June 2020)

46. EQ in Agile Transformation
Suburban Agilists – 18 August 2020 46
Source: medium.com/@vishu_7181/agile-leadership-canvas-cultivating-agile-mindset-culture-4022034a030c

47. EQ and the Change Curve
Suburban Agilists – 18 August 2020 47
Source: masteringbusinessanalysis.com/mba154-change-leadership/ (© Dave Saboe)

48. Fisher’s Personal Transition Curve
Suburban Agilists – 18 August 2020 48
Getting Comfortable with Being Uncomfortable: Understanding the Emotions Accompanying the Change Process (Loren Gill, Human Dynamic)
Source: www.businessballs.com/freepdfmaterials/fisher-transition-curve-2012bb.pdf

49. EQ, Adoption & Change Curves
Suburban Agilists – 18 August 2020 49
Create
Alignment
Maximize
Communication
Spark
Motivation
Develop
Capability
Share
Knowledge
EmotionalResponse
Denial
Depression
Peak of
Inflated
Expectations
Plateau of
Productivity
Innovators
2.5%
Early Adopters
13.5%
Early Majority
34%
Late Majority
34%
Laggards
16%
100%
75%
50%
25%
Kübler-Ross + Adoption Cycle + Hype Cycle + Performance Curves

50. Agile Culture Development Matrix
Suburban Agilists – 18 August 2020 50
Figure 4 Agile Culture Development Matrix (Source: www.agilebusiness.org/agile-culture)