Slides from my talk at Reasons To Be Creative in Brighton England on Sept 3rd, 2013.

2. INFORMATION

3. http://www.flickr.com/photos/29233640@N07/6101573515/
BOOKS

4. http://zenhabits.net/seth/
ISBN NUMBERS ISSUED PER YEAR IN US
2003 2007 2009 2011 2012
0
3750000
7500000
11250000
15000000
300,000

5. http://zenhabits.net/seth/
ISBN NUMBERS ISSUED PER YEAR IN US
2003 2007 2009 2011 2012
0
3750000
7500000
11250000
15000000
300,000 411,422

6. http://zenhabits.net/seth/
ISBN NUMBERS ISSUED PER YEAR IN US
2003 2007 2009 2011 2012
0
3750000
7500000
11250000
15000000
300,000 411,422
1,052,803

7. http://zenhabits.net/seth/
ISBN NUMBERS ISSUED PER YEAR IN US
2003 2007 2009 2011 2012
0
3750000
7500000
11250000
15000000
300,000 411,422
1,052,803
3,000,000

8. http://zenhabits.net/seth/
ISBN NUMBERS ISSUED PER YEAR IN US
2003 2007 2009 2011 2012
0
3750000
7500000
11250000
15000000
300,000 411,422
1,052,803
3,000,000
15,000,000

9. http://mashable.com/2010/08/05/number-of-books-in-the-world/
129,864,880
BOOKS IN THE WORLD
(AS OF 2010)

10. http://ptbertram.wordpress.com/2012/04/17/how-many-books-are-going-to-be-published-in-2012-
prepare-for-a-shock/
10%
OF ALL BOOKS WERE PUBLISHED LAST YEAR

11. http://www.flickr.com/photos/henriquev/53486879
PHOTOS

12. http://gizmodo.com/5937143/what-facebook-deals-with-everyday-27-billion-likes-300-million-photos-
uploaded-and-500-terabytes-of-data
4,500,000
PHOTOS UPLOADED TO FLICKR EVERY DAY

13. ERIK KESSELS, FOAM

14. http://instagram.com/press/
PHOTOS UPLOADED TO INSTAGRAM EVERY DAY
45,000,000

15. http://gizmodo.com/5937143/what-facebook-deals-with-everyday-27-billion-likes-300-million-photos-uploaded-and-500-terabytes-of-data
300,000,000
PHOTOS UPLOADED TO FACEBOOK EVERY DAY

16. http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox
PHOTOS TAKEN PER YEAR IN US
1930 1960 1970 1980 1990 2000 2012
0
100000000000
200000000000
300000000000
400000000000
1,000,000,000

17. http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox
PHOTOS TAKEN PER YEAR IN US
1930 1960 1970 1980 1990 2000 2012
0
100000000000
200000000000
300000000000
400000000000
1,000,000,000 3,000,000,000

18. http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox
PHOTOS TAKEN PER YEAR IN US
1930 1960 1970 1980 1990 2000 2012
0
100000000000
200000000000
300000000000
400000000000
1,000,000,000 3,000,000,000 10,000,000,000

19. http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox
PHOTOS TAKEN PER YEAR IN US
1930 1960 1970 1980 1990 2000 2012
0
100000000000
200000000000
300000000000
400000000000
1,000,000,000 3,000,000,000 10,000,000,000
25,000,000,000

20. http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox
PHOTOS TAKEN PER YEAR IN US
1930 1960 1970 1980 1990 2000 2012
0
100000000000
200000000000
300000000000
400000000000
1,000,000,000 3,000,000,000 10,000,000,000
25,000,000,000
57,000,000,000

21. http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox
PHOTOS TAKEN PER YEAR IN US
1930 1960 1970 1980 1990 2000 2012
0
100000000000
200000000000
300000000000
400000000000
1,000,000,000 3,000,000,000 10,000,000,000
25,000,000,000
57,000,000,000
86,000,000,000

22. http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox
PHOTOS TAKEN PER YEAR IN US
1930 1960 1970 1980 1990 2000 2012
0
100000000000
200000000000
300000000000
400000000000
1,000,000,000 3,000,000,000 10,000,000,000
25,000,000,000
57,000,000,000
86,000,000,000
380,000,000,000

23. http://www.buzzfeed.com/hunterschwarz/how-many-photos-have-been-taken-ever-6zgv
PHOTOS EVER TAKEN
3,800,000,000,000

24. http://www.flickr.com/photos/stevestein1982/4047834684
VIDEO

25. http://www.nielsen.com/us/en/insights/press-room/2008/average_u_s__home.html
118
TV STATIONS RECEIVED
PER US HOUSEHOLD

26. http://www.nielsen.com/us/en/insights/press-room/2008/average_u_s__home.html
100HRS
OF VIDEO UPLOADED TO YOUTUBE
EVERY MINUTE

27. http://www.youtube.com/t/press_statistics
HOURS ON YOUTUBE VIDEO
WATCHED EVERY MONTH
6,000,000,000

28. 65%35%
Netflix
Everything Else
http://variety.com/2013/digital/news/netflix-puts-even-more-strain-on-the-internet-1200480561/
INTERNET BANDWIDTH USED BY NETFLIX

29. http://www.flickr.com/photos/henriquev/53486879
INTERNET

30. EMAILS SENT EVERY DAY
144,800,000,000
http://mashable.com/2012/11/27/email-stats-infographic/

31. WEBSITES CREATED EVERY DAY
822,240
http://mashable.com/2012/06/22/data-created-every-minute/

32. WORDPRESS POSTS PUBLISHED EVERY DAY
1,249,315
http://en.wordpress.com/stats/

33. TUMBLR POSTS PUBLISHED EVERY DAY
88,300,000
http://www.tumblr.com/press

34. TWEETS PER DAY
500,000,000
http://news.cnet.com/8301-1023_3-57541566-93/report-twitter-hits-half-a-billion-tweets-a-day/

35. THINGS SHARED ON FACEBOOK EVERY DAY
4,000,000,000
http://techcrunch.com/2011/07/06/zuckerberg-online-sharing-is-growing-at-an-exponential-rate-and-
users-are-sharing-4-billion-things-a-day/

36. http://www-01.ibm.com/software/data/bigdata/
90%
OF DATA EVER CREATED WAS CREATED
IN THE PAST TWO YEARS

37. BYTES
667,000,000,000,000,000,000
http://techcrunch.com/2011/07/06/zuckerberg-online-sharing-is-growing-at-an-exponential-rate-and-
users-are-sharing-4-billion-things-a-day/

38. There were 5 exabytes of information created
between the dawn of civilization through 2003,
but that much information is now created every
2 days, and the pace is increasing.
-Eric Schmidt
http://techcrunch.com/2010/08/04/schmidt-data/

43. THE NEVER ENDING FIRE HOSE OF INFORMATION

48. http://www.flickr.com/photos/paul_lowry/2453016428/

49. digitals
Chris Crutchfield
https://vimeo.com/35873217

50. digitals
Chris Crutchfield
https://vimeo.com/35873217

52. IOS PUSH NOTIFICATIONS SENT
7,400,000,000,000
http://live.theverge.com/apple-wwdc-2013-live-blog/#/entry/39390/365000

54. WE’RE JUST GETTING STARTED.

56. FASTER AND CHEAPER

57. We’re getting to a point where we’re
understanding how to allow people to
produce more content every single day.
- Kevin Systrom, Instagram CEO
http://gigaom.com/2012/11/07/instagram-ceo-the-speed-of-the-product-dictates-how-often-its-used/

59. t = 24 HOURS

61. BULLSHIT.

62. bull·shit /ˈbo͝olˌSHit/

63. bull·shit /ˈbo͝olˌSHit/
1. Superfluous, unnecessary

64. bull·shit /ˈbo͝olˌSHit/
1. Superfluous, unnecessary
2. Cluttered, clunky or needlessly complex

65. bull·shit /ˈbo͝olˌSHit/
1. Superfluous, unnecessary
2. Cluttered, clunky or needlessly complex
3. Intentionally deceptive or insincere

66. bull·shit /ˈbo͝olˌSHit/
1. Superfluous, unnecessary
2. Cluttered, clunky or needlessly complex
3. Intentionally deceptive or insincere
4. Excrement of an adult male bovine mammal

67. PAPER IS BULLSHIT.

70. JARGON IS BULLSHIT.

72. Citigroup today announced a series of
repositioning actions that will further reduce
expenses and improve efficiency across the
company while maintaining Citi's unique
capabilities to serve clients, especially in the
emerging markets. These actions will result in
increased business efficiency, streamlined
operations and an optimized consumer
http://www.theatlantic.com/business/archive/2012/12/citigroup-lays-offs-11-000-people-in-the-most-
corporate-speaky-paragraph-in-history/265925/

73. Citigroup today announced [lay offs].
These actions will [save money].
http://www.theatlantic.com/business/archive/2012/12/citigroup-lays-offs-11-000-people-in-the-most-
corporate-speaky-paragraph-in-history/265925/

75. “CREATIVE”

76. OPPORTUNISM IS BULLSHIT.

78. “JOURNALISM” IS BULLSHIT.

80. http://www.buzzfeed.com/hunterschwarz/we-just-lived-through-the-most-twerk-filled-week-in-human-hi
110
NUMBER OF TIMES THE WORD “TWERK”
WAS SAID ON CNN LAST WEEK

84. The online publishing game is all about volume
right now. It’s not about quality and originality.
When volume is your organizing principle, you
take shortcuts. Ripping off others’ work is
simply the norm now. It is absolutely effective,
and it is absolutely depressing.
-Brian Morrissey
http://digiday.com/publishers/the-price-of-original-content/

85. QR CODES ARE BULLSHIT.

90. DISRUPTIONS ARE BULLSHIT.

93. CRUFT IS BULLSHIT.

95. This is a quote. This is where you
put the quote text.
-Quote AuthorCONTENT
BULLSHIT
BULLSHIT
BULLSHIT
BULLSHIT
BULLSHIT
BULLSHIT
BULLSHIT
BULLSHITBULLSHIT

96. This is a quote. This is where you
put the quote text.
-Quote Author

97. This is a quote. This is where you
put the quote text.
-Quote Author

98. This is a quote. This is where you
put the quote text.
-Quote Author

99. This is a quote. This is where you
put the quote text.
-Quote Author
CONTENT
BULLSHIT
BULLSHIT
BULLSHIT
BULLSHIT
BULLSHIT
BULLSHIT
BULLSHIT
BULLSHIT BULLSHIT
BULLSHIT
BULLSHIT
BULLSHIT BULLSHIT
BULLSHIT BULLSHIT
BULLSHIT
BULLSHIT

108. SPAM IS BULLSHIT.

109. My landline phone serves the same
purpose as my Hotmail email address;
only given to those likely to spam me
and totally safe to ignore.
-Harry Roberts
https://twitter.com/csswizardry/status/365181535030218754

111. Good morning Gilt!
Good morning J. Crew sale!
Good morning LinkedIn Premium!
-Chapin Clark
https://twitter.com/chapinc/status/356421062088597505

113. ANTI-PATTERNS ARE BULLSHIT.

117. ADVERTISING IS BULLSHIT.

118. When was the last time you felt
emotionally moved by an online ad? Or
compelled to buy something? or discussed
an ad with your peers?
-Mark Boulton
https://twitter.com/markboulton/status/275897664153976832

120. You’re more likely to survive a plane crash
than to click a banner ad.
http://www.digiday.com/publishers/15-alarming-stats-about-banner-ads/

127. COMMENTS ARE BULLSHIT.

128. COMMENTS ARE BULLSHIT.
READING/WATCHING

129. COMMENTS ARE BULLSHIT.
SCROLL TO COMMENTS

130. “FIRST!”

131. STUPID

132. EVEN STUPIDER

133. SCARY

134. SEXIST

135. RACIST

136. GIVING UP HOPE FOR HUMANITY

137. NEVER

143. 90% of everything is crap.
-Sturgeon’s Law
http://en.wikipedia.org/wiki/Sturgeon's_Law

147. It’s the disease you have to fight
in any creative field: ease of use.
-Jack White

149. When information is cheap,
attention becomes expensive.
-James Gleick

150. CRAFT

151. http://www.businessweek.com/articles/2013-02-21/sriracha-hot-sauce-catches-fire-with-only-one-rooster

156. I don’t want breaking news. I want slow,
thoughtful, deeply researched news.
Especially now.
- Mandy Brown
https://twitter.com/aworkinglibrary/status/343087061127024640

160. FOCUS.

162. PEOPLE’S CAPACITY FOR BULLSHIT
IS RAPIDLY DIMINISHING.

164. http://www.flickr.com/photos/the_tahoe_guy/4183278431/

167. http://www.flickr.com/photos/daveduarte/2678853923/

171. BE HONEST.

172. IT’S GETTING HARDER AND HARDER
TO BE AN ASSHOLE.

177. BE RESPECTFUL.

180. RESPECT PEOPLE’S TIME.

181. BE ORIGINAL.

191. BE PASSIONATE.

192. APTITUDE PASSION
THE ELEMENT

201. SHARE WHAT YOU KNOW.

203. RESOURCE
http://codepen.io/

208. I don't give two hoots what you do with any of the
design or code you find here.
http://css-tricks.com/license/

209. Actually, I do. I hope you take it and use it, uncredited,
on a super commercial website and get wicked rich off
it. I hope you use it at work and your boss is
impressed and you get a big promotion. I hope it helps
you design a website and that website impresses
somebody you think is super hot and you get married
and have smart, chill babies. I hope you use the code
in a blog post you write elsewhere and that website
gets way more popular and awesome than this one.
http://css-tricks.com/license/

210. If you feel like telling me about it, cool. If not, no big
deal. If you feel better crediting it, that's cool. If not,
don't sweat it.
http://css-tricks.com/license/

211. If you copy an entire article from this site and republish it
on your own site like you wrote it, that's a little uncool. I
won't be mad at you for stealing, I just think you're better
than that and want to see you do better. I'm not going to
come after you though. I'd rather play ball with my dog.
The only time I'll be mad at you is if you go out of your way
to try and hurt me somehow. And again I probably won't
even be mad, just sad. Unless I'm having a bad day too, in
which case I apologize in advance for my snarky replies.
http://css-tricks.com/license/

212. I want the web to get better and being all
Johnny Protective over everything doesn't get
us there. I understand other people feel
differently about this and might have semi-
legit reasons for protecting certain code,
design, writing, or whatever. I work on some
closed-source projects myself. CSS-Tricks isn't
one of them. Go nuts.
http://css-tricks.com/license/

213. THIS IS UNPRECEDENTED.

214. THIS IS UNPARALLELED.

217. The opportunity before us, individually and
collectively, is enormous; what we do with it
will be determined largely by how well we are
able to imagine and reward public creativity,
participation, and sharing.
- Clay Shirky

219. WE ARE CREATORS.

220. THIS IS UNPRECEDENTED.90%10%

221. THANKS!@brad_frost

222. THANKS!@brad_frost