The slides to my talk at Beyond Tellerrand conference in Berlin. You can watch the video and read the transcript here: http://bradfrost.com/blog/post/style-guide-be…ond-tellerrand/ ‎

1. STYLE GUIDES@brad_frost

3. Great news, team.
We got the green light to
redesign the homepage.

5. That’s great
news, boss!

6. Yeah, the current
homepage is super ugly!

7. Yeah and don’t even ask
about the code quality lol.

8. Exciting! It will be great to do
things right this time.

9. Yeah we’re going to
use BEM…

10. And the visuals will be
clean and flat.

11. Yeah and we’re definitely
looking into React.js

12. And maybe this will give us
the chance to finally
migrate to a new CMS.

13. Grunt.

14. Make it so.

15. LATHER. RINSE. REPEAT.

30. global

31. north america

32. latin america

33. chile

34. europe

35. india

36. australia

37. china

38. hong kong

39. taiwan

41. huge jerk.

49. We don’t have time for
cohesion and continuity!

50. We’re too busy
DISRUPTING!

51. ONE BRAND

52. MOREDEVICESENVIRONMENTS
PEOPLELANGUAGES
CONTENT
BROWSERS
MEDIUMS
COUNTRIES
SCREENSIZES
FEATURES
PRODUCTSSERVICESFUNCTIONALITY
CUSTOMERS
FORMA
USER
FORMFACTORSCONTEXT

53. STYLE GUIDES

56. http://cargocollective.com/mcalkins/Walmart-brand-book-design

57. brand.wvu.edu

65. https://frontify.com/

66. BRAND STYLE GUIDES
๏ Purpose: establish guidelines for using core brand assets
๏ Audience: the entire organization, vendors and anyone
making use of brand assets
๏ Can include: Logos, typography, color palette, file templates,
assets, downloads, etc

68. https://www.google.com/design/spec/material-design/

72. http://www.lightningdesignsystem.com/

73. DESIGN LANGUAGE GUIDELINES
๏ Purpose: establish a design language for cohesive user
experience across a suite of products and services
๏ Audience: anyone creating user experiences for the
organization, mostly designers
๏ Can include: design principles, brand overlap, aesthetics, ux
principles, motion, etc

75. voiceandtone.com

79. styleguide.mailchimp.com

80. VOICE AND TONE GUIDELINES
๏ Purpose: establish and encourage a cohesive, appropriate
tone across the entire user experience
๏ Audience: content creators and editors, anyone writing copy
for the brand
๏ Can include: interface copy, marketing, documentation, blog
posts, legal, alerts, etc

82. http://www.economist.com/styleguide/

86. http://www.dal.ca/webteam/web_style_guide/writing_for_the_web.html

87. WRITING STYLE GUIDES
๏ Purpose: establish and encourage a cohesive writing style
across all properties
๏ Audience: content creators and editors, anyone writing copy
for the brand
๏ Can include: grammar, proper content structure, general
writing best practices

90. code block
.thisishowwedoit {
}
CSS SYNTAX GUIDELINES

91. code block
.this-is-how-we-do-it {
}
CSS SYNTAX GUIDELINES

92. code block
.thisIsHowWeDoIt {
}
CSS SYNTAX GUIDELINES

93. code block
.this__is__how__we__do—-it {
}
CSS SYNTAX GUIDELINES

94. code block
.- -...- - ..- - —— .. . ..—— — {
}
CSS SYNTAX GUIDELINES

95. https://github.com/styleguide

96. https://github.com/styleguide/javascript

97. https://github.com/styleguide/javascript

98. CODE STYLE GUIDES
๏ Purpose: establish code standards for teams to write more
cohesive, efficient, and maintainable code
๏ Audience: front-end developers, back-end developers, 3rd
party developers, summer interns, developers developers
developers
๏ Can include: development principles, HTML structure
guidelines, CSS architecture, syntax, best practices, JS style
and best practices, backend language syntax and best
practices

100. http://walmartlabs.github.io/web-style-guide

106. PATTERN LIBRARIES
๏ Purpose: establish and maintain an effective interface
design system to create consistent UIs, speed up
production, and create a watering hole for the team
๏ Audience: anyone touching the project: designers,
developers, project managers, product owners, etc
๏ Can include: global elements, typography, image types, lists,
navigation, blocks, media, animations, literally anything you
include in a UI

107. styleguides.io

110. MAKING PATTERN LIBRARIES HAPPEN

111. $ELL IT.

112. BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion

113. Consistency is one of the most powerful
usability principles: when things always
behave the same, users don't have to worry
about what will happen. Instead, they know
what will happen based on earlier experience.
-Jakob Nielson
http://www.nngroup.com/articles/top-10-mistakes-web-design/

114. BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production

115. We just copied and pasted a pattern, changed a few
things, and in twenty minutes we had built a
system that was responsive; it looked great on
mobile and it was nice to look at. [The status page]
was one of those pages that not a lot of people will
see. We call them the dark corners.
-Federico Holgado
http://styleguides.io/podcast/federico-holgado/

116. By having a pattern you could actually use
that's already 95% of the way there, it brings up
the quality of everything so those dark corners
actually aren't so dark any more.
-Federico Holgado
http://styleguides.io/podcast/federico-holgado/

117. BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
๏ Better workflow

118. Mostly designers will come up with rough
representations of where things might live without
going into too much detail because there's no
longer a need to do that work up front and we can
just tweak it in the browser afterwards.
-Ian Feather
http://styleguides.io/podcast/ian-feather/

119. BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
๏ Better workflow
๏ Creates a shared vocabulary

120. It is the common ground that designers and
developers are all seeking…and I find that a
style guide is really effective at providing
that common ground.
-Lincoln Mongillo
http://styleguides.io/podcast/lincoln-mongillo/

121. BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
๏ Better workflow
๏ Creates a shared vocabulary
๏ Easier to test

122. Pattern libraries make what you change in
production a lot more easy to manage over the
long term; you're able to debug things more
effectively. You have a view into how your code
base is looking across a site versus having various
artifacts show up across hundreds of pages.
-Lincoln Mongillo
http://styleguides.io/podcast/lincoln-mongillo/

123. BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
๏ Better workflow
๏ Creates a shared vocabulary
๏ Easier to test
๏ Useful reference

124. BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
๏ Better workflow
๏ Creates a shared vocabulary
๏ Easier to test
๏ Useful reference
๏ Future-friendly foundation

125. SHOW, DON’T TELL.

126. http://cssstats.com

129. http://bradfrostweb.com/blog/post/interface-inventory

132. ROUND UP THE TROOPS
1

134. PREPARE TO SCREENSHOT
2

135. http://bradfrost.com/blog/post/conducting-an-interface-inventory/

136. SCREENSHOT EXERCISE
3

137. INTERFACE INVENTORY CATEGORIES
๏ Global
๏ Image types
๏ Icons
๏ Navigation
๏ Forms
๏ Buttons
๏ Interactive Components
๏ Media
๏ Headings
๏ Blocks
๏ Lists
๏ 3rd party stuff
๏ Advertising
๏ Messaging
๏ Animation
๏ Colors

140. PRESENT FINDINGS
4

141. http://www.pointswestav.com/wp-content/uploads/2011/04/Projector-meeting.jpg

143. REGROUP & NEXT STEPS
5

144. ๏ Documents your interface design patterns
๏ Points out inconsistencies
๏ Helps get buy-in from organization
๏ Establishes scope of work
๏ Is the genesis of a shared vocabulary
๏ Lays the groundwork for a future pattern library
INTERFACE INVENTORY

145. AND IF THE BOSS STILL SAYS NO,
DO IT ANYWAYS.

146. IN ORDER TO MAKE THE WHOLE,
YOU NEED TO MAKE THE PARTS.

147. special thanks to Wolfram Nagel, SETU GmbH

148. special thanks to Wolfram Nagel, SETU GmbH

149. special thanks to Wolfram Nagel, SETU GmbH

150. special thanks to Wolfram Nagel, SETU GmbH

151. special thanks to Wolfram Nagel, SETU GmbH

152. ATOMIC DESIGN

157. ENTER KEYWORD
SEARCH THE SITE
SEARCH

158. ENTER KEYWORD
SEARCH THE SITE
SEARCH

172. ABSTRACT CONCRETE

173. ABSTRACT CONCRETE
CREATORS CLIENTS

174. REFERENCE BUILD REVIEW

176. DAVE OLSEN@dmolsen

177. WHAT PATTERN LAB IS
๏ A design system builder
๏ Your comprehensive interface design system
๏ A style guide starter kit
๏ A design toolkit (viewport resizer and other tools)

182. https://mustache.github.io/

184. MOLECULE GUTS
code block
<div class="block block-post">
<a href="{{ url }}">
<div class="b-img">
{{> atoms-thumb }}
</div>
<h3 class="b-title">{{ headline }}</h3>
<p class="b-excerpt">{{ excerpt }}</p>
</a>
</div>

185. BASIC INCLUDE
code block
{{> molecules-block-post }}

188. ORGANISM GUTS
code block
<header role="banner">
{{> atoms-logo }}
{{> molecules-primary-nav }}
{{> molecules-search }}
</header>

189. ORGANISM INCLUDE
code block
{{> organisms-header }}

193. TEMPLATE GUTS
code block{{> organisms-header }}
<main role="main">
{{# hero }}
{{> molecules-hero-video }}
{{/ hero }}
<section>
{{# experience }}
{{> organisms-story-feature }}
{{/ experience }}
</section>
<section>
{{# factoid-advertising }}
{{> organisms-factoid }}
{{/ factoid-advertising }}

195. CONTENT STRUCTURE ACTUAL CONTENT

199. PIPING IN REAL CONTENT
code block{
"title" : "Time Inc.",
"bodyClass": "home",
"hero" : {
"headline": "Moving People"
"img": {
"src": "/images/hero_beyonce.jpg",
"alt": "Beyonce"
}
}

200. patternlab.io

216. http://trentwalton.com/2011/07/14/content-choreography/

218. …OR DID THEY?

220. websitedesign &
development

221. style guidewebsitedesign &
development

222. style guide
websitedesign &
development

223. style guide
websitedesign &
development

224. design system
style guide
websitedesign &
development

225. style guide
design systemdesign &
development website

226. A style guide is an artifact of design process. A
design system is a living, funded product with
a roadmap & backlog, serving an ecosystem.
-Nathan Curtis
https://twitter.com/nathanacurtis/status/656829204235972608

227. MAKE IT MAINTAINABLE

228. YOU SEEK THE HOLY GRAIL.

229. http://rizzo.lonelyplanet.com/

230. style guide
design systemdesign &
development website
Pattern API

231. style guide
pattern labdesign &
development website
Grunt copy
CSS, JS, Patterns

232. MAKE IT CROSS-
DISCIPLINARY

235. MAKE IT APPROACHABLE

236. http://www.yelp.com/styleguide

237. http://purple.herokuapp.com

238. http://ux.mailchimp.com/patterns/

239. MAKE IT VISIBLE

240. When you place style guides behind constraints,
teams either take an outrageously long time to
get access, or they never get access.
-Nathan Curtis
http://styleguides.io/podcast/nathan-curtis

241. http://www.starbucks.com/static/reference/styleguide/
http://www.starbucks.com/static/reference/styleguide/

242. styleguides.io/examples.html

244. When I saw Salesforce’s style guide
I thought it was beautiful and it's
why I wanted to join this team.
-Jina Bolton
styleguides.io/podcast/jina-bolton

245. MAKE IT AGNOSTIC

249. WARNING:
NAMING THINGS IS
REALLY FREAKING HARD.
https://www.flickr.com/photos/131260238@N08/

252. MAKE IT CONTEXTUAL

254. MAKE IT LAST

255. http://www.google.com/design/spec/whats-new/whats-new.html

257. https://flic.kr/p/5YnE4z

259. atomicdesign.bradfrost.com

260. atomicdesign.bradfrost.com
ONLY
$10!!!

261. THANKS!@brad_frost