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STYLE GUIDES@brad_frost
Style Guide Best Practices
Great news, team.
We got the green light to
redesign the homepage.
Style Guide Best Practices
That’s great
news, boss!
Yeah, the current
homepage is super ugly!
Yeah and don’t even ask
about the code quality lol.
Exciting! It will be great to do
things right this time.
Yeah we’re going to
use BEM…
And the visuals will be
clean and flat.
Yeah and we’re definitely
looking into React.js
And maybe this will give us
the chance to finally
migrate to a new CMS.
Grunt.
Make it so.
LATHER. RINSE. REPEAT.
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
global
north america
latin america
chile
europe
india
australia
china
hong kong
taiwan
Style Guide Best Practices
huge jerk.
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
We don’t have time for
cohesion and continuity!
We’re too busy
DISRUPTING!
ONE BRAND
MOREDEVICESENVIRONMENTS
PEOPLELANGUAGES
CONTENT
BROWSERS
MEDIUMS
COUNTRIES
SCREENSIZES
FEATURES
PRODUCTSSERVICESFUNCTIONALITY
CUSTOMERS
FORMA
USER
FORMFACTORSCONTEXT
STYLE GUIDES
Style Guide Best Practices
Style Guide Best Practices
http://cargocollective.com/mcalkins/Walmart-brand-book-design
brand.wvu.edu
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
BRAND STYLE GUIDES
๏ Purpose: establish guidelines for using core brand assets
๏ Audience: the entire organization, vendors and anyone
making use of brand assets
๏ Can include: Logos, typography, color palette, file templates,
assets, downloads, etc
Style Guide Best Practices
https://www.google.com/design/spec/material-design/
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
DESIGN LANGUAGE GUIDELINES
๏ Purpose: establish a design language for cohesive user
experience across a suite of products and services
๏ Audience: anyone creating user experiences for the
organization, mostly designers
๏ Can include: design principles, brand overlap, aesthetics, ux
principles, motion, etc
Style Guide Best Practices
voiceandtone.com
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
VOICE AND TONE GUIDELINES
๏ Purpose: establish and encourage a cohesive, appropriate
tone across the entire user experience
๏ Audience: content creators and editors, anyone writing copy
for the brand
๏ Can include: interface copy, marketing, documentation, blog
posts, legal, alerts, etc
Style Guide Best Practices
http://www.economist.com/styleguide/
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
http://www.dal.ca/webteam/web_style_guide/writing_for_the_web.html
WRITING STYLE GUIDES
๏ Purpose: establish and encourage a cohesive writing style
across all properties
๏ Audience: content creators and editors, anyone writing copy
for the brand
๏ Can include: grammar, proper content structure, general
writing best practices
Style Guide Best Practices
Style Guide Best Practices
code block
.thisishowwedoit {
}
CSS SYNTAX GUIDELINES
code block
.this-is-how-we-do-it {
}
CSS SYNTAX GUIDELINES
code block
.thisIsHowWeDoIt {
}
CSS SYNTAX GUIDELINES
code block
.this__is__how__we__do—-it {
}
CSS SYNTAX GUIDELINES
code block
.- -...- - ..- - —— .. . ..—— — {
}
CSS SYNTAX GUIDELINES
https://github.com/styleguide
https://github.com/styleguide/javascript
https://github.com/styleguide/javascript
CODE STYLE GUIDES
๏ Purpose: establish code standards for teams to write more
cohesive, efficient, and maintainable code
๏ Audience: front-end developers, back-end developers, 3rd
party developers, summer interns, developers developers
developers
๏ Can include: development principles, HTML structure
guidelines, CSS architecture, syntax, best practices, JS style
and best practices, backend language syntax and best
practices
Style Guide Best Practices
http://walmartlabs.github.io/web-style-guide
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
PATTERN LIBRARIES
๏ Purpose: establish and maintain an effective interface
design system to create consistent UIs, speed up
production, and create a watering hole for the team
๏ Audience: anyone touching the project: designers,
developers, project managers, product owners, etc
๏ Can include: global elements, typography, image types, lists,
navigation, blocks, media, animations, literally anything you
include in a UI
Style Guide Best Practices
Style Guide Best Practices
MAKING PATTERN LIBRARIES HAPPEN
$ELL IT.
BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
Consistency is one of the most powerful
usability principles: when things always
behave the same, users don't have to worry
about what will happen. Instead, they know
what will happen based on earlier experience.
-Jakob Nielson
http://www.nngroup.com/articles/top-10-mistakes-web-design/
BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
We just copied and pasted a pattern, changed a few
things, and in twenty minutes we had built a
system that was responsive; it looked great on
mobile and it was nice to look at. [The status page]
was one of those pages that not a lot of people will
see. We call them the dark corners.
-Federico Holgado
http://styleguides.io/podcast/federico-holgado/
By having a pattern you could actually use
that's already 95% of the way there, it brings up
the quality of everything so those dark corners
actually aren't so dark any more.
-Federico Holgado
http://styleguides.io/podcast/federico-holgado/
BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
๏ Better workflow
Mostly designers will come up with rough
representations of where things might live without
going into too much detail because there's no
longer a need to do that work up front and we can
just tweak it in the browser afterwards.
-Ian Feather
http://styleguides.io/podcast/ian-feather/
BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
๏ Better workflow
๏ Creates a shared vocabulary
It is the common ground that designers and
developers are all seeking…and I find that a
style guide is really effective at providing
that common ground.
-Lincoln Mongillo
http://styleguides.io/podcast/lincoln-mongillo/
BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
๏ Better workflow
๏ Creates a shared vocabulary
๏ Easier to test
It makes what you change in production a lot
more easy to manage over the long term; you're
able to debug things more effectively. You're
able to have a view into how your code base is
looking across a site versus having various
artifacts show up across hundreds of pages.
-Lincoln Mongillo
http://styleguides.io/podcast/lincoln-mongillo/
BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
๏ Better workflow
๏ Creates a shared vocabulary
๏ Easier to test
๏ Useful reference
BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
๏ Better workflow
๏ Creates a shared vocabulary
๏ Easier to test
๏ Useful reference
๏ Future-friendly foundation
SHOW, DON’T TELL.
http://cssstats.com
Style Guide Best Practices
Style Guide Best Practices
http://bradfrostweb.com/blog/post/interface-inventory
Style Guide Best Practices
Style Guide Best Practices
ROUND UP THE TROOPS
1
Style Guide Best Practices
PREPARE TO SCREENSHOT
2
http://bradfrost.com/blog/post/conducting-an-interface-inventory/
SCREENSHOT EXERCISE
3
INTERFACE INVENTORY CATEGORIES
๏ Global
๏ Image types
๏ Icons
๏ Navigation
๏ Forms
๏ Buttons
๏ Interactive Components
๏ Media
๏ Headings
๏ Blocks
๏ Lists
๏ 3rd party stuff
๏ Advertising
๏ Messaging
๏ Animation
๏ Colors
Style Guide Best Practices
Style Guide Best Practices
PRESENT FINDINGS
4
http://www.pointswestav.com/wp-content/uploads/2011/04/Projector-meeting.jpg
REGROUP & NEXT STEPS
5
๏ Documents your interface design patterns
๏ Points out inconsistencies
๏ Helps get buy-in from organization
๏ Establishes scope of work
๏ Is the genesis of a shared vocabulary
๏ Lays the groundwork for a future pattern library
INTERFACE INVENTORY
AND IF THE BOSS STILL SAYS NO,
DO IT ANYWAYS.
You just sneak it in. It's what I'm going to do to
make the quality of the work better. And I don't
have to say it. It starts in the sales process. You
just build enough budget so that you can do it. You
don't have a conversation about it, it's just par for
the course. You don't have to ask permission.
-Dan Mall
http://www.stuffandnonsense.co.uk/blog/about/unfinished-business-episode-105-seventeen-coats-of-bullshit
IN ORDER TO MAKE THE WHOLE,
YOU NEED TO MAKE THE PARTS.
ATOMIC DESIGN
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
ENTER KEYWORD
SEARCH THE SITE
SEARCH
ENTER KEYWORD
SEARCH THE SITE
SEARCH
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
ABSTRACT CONCRETE
ABSTRACT CONCRETE
CREATORS CLIENTS
REFERENCE BUILD REVIEW
http://styleguides.io/tools.html
Style Guide Best Practices
DAVE OLSEN@dmolsen
WHAT PATTERN LAB IS
๏ A design system builder
๏ Your comprehensive interface design system
๏ A style guide starter kit
๏ A design toolkit (viewport resizer and other tools)
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
https://mustache.github.io/
Style Guide Best Practices
MOLECULE GUTS
code block
<div class="block block-post">
<a href="{{ url }}">
<div class="b-img">
{{> atoms-thumb }}
</div>
<h3 class="b-title">{{ headline }}</h3>
<p class="b-excerpt">{{ excerpt }}</p>
</a>
</div>
BASIC INCLUDE
code block
{{> molecules-block-post }}
Style Guide Best Practices
Style Guide Best Practices
ORGANISM GUTS
code block
<header role="banner">
{{> atoms-logo }}
{{> molecules-primary-nav }}
{{> molecules-search }}
</header>
ORGANISM INCLUDE
code block
{{> organisms-header }}
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
TEMPLATE GUTS
code block{{> organisms-header }}
<main role="main">
{{# hero }}
{{> molecules-hero-video }}
{{/ hero }}
<section>
{{# experience }}
{{> organisms-story-feature }}
{{/ experience }}
</section>
<section>
{{# factoid-advertising }}
{{> organisms-factoid }}
{{/ factoid-advertising }}
Style Guide Best Practices
CONTENT STRUCTURE ACTUAL CONTENT
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
PIPING IN REAL CONTENT
code block{
"title" : "Time Inc.",
"bodyClass": "home",
"hero" : {
"headline": "Moving People"
"img": {
"src": "/images/hero_beyonce.jpg",
"alt": "Beyonce"
}
}
patternlab.io
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
http://trentwalton.com/2011/07/14/content-choreography/
Style Guide Best Practices
…OR DID THEY?
Style Guide Best Practices
Putting a style guide off to the end or
treating it as a separate thing is just asking
for it to just sort of die on the vine or become
outdated and obsolete.
-Jina Bolton
styleguides.io/podcast/jina-bolton
Style Guide Best Practices
Style Guide Best Practices
MAKE IT MAINTAINABLE
YOU SEEK THE HOLY GRAIL.
http://rizzo.lonelyplanet.com/
Style Guide Best Practices
MAKE IT CROSS-
DISCIPLINARY
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
MAKE IT APPROACHABLE
http://www.yelp.com/styleguide
http://sfdc-styleguide.herokuapp.com
http://purple.herokuapp.com
MAKE IT VISIBLE
When you start to place these kinds of
assets behind constraints, many teams
either take an outrageously long time to get
access, or they never get access.
-Nathan Curtis
http://styleguides.io/podcast/nathan-curtis
http://www.starbucks.com/static/reference/styleguide/
http://www.starbucks.com/static/reference/styleguide/
styleguides.io/examples.html
Style Guide Best Practices
Companies are using their style guide as a
testament to what their belief system is
and also an indicator of the quality of
their organization; they're essentially
using it as a recruiting tool.
-Nathan Curtis
http://styleguides.io/podcast/nathan-curtis/
When I saw Salesforce’s style guide I
thought it was beautiful and it's why I
wanted to join this team.
-Jina Bolton
styleguides.io/podcast/jina-bolton
MAKE IT AGNOSTIC
Style Guide Best Practices
Style Guide Best Practices
Style Guide Best Practices
WARNING:
NAMING THINGS IS
REALLY FREAKING HARD.
https://www.flickr.com/photos/131260238@N08/
Style Guide Best Practices
Style Guide Best Practices
MAKE IT CONTEXTUAL
Style Guide Best Practices
MAKE IT LAST
http://www.google.com/design/spec/whats-new/whats-new.html
Style Guide Best Practices
https://flic.kr/p/5YnE4z
Style Guide Best Practices
styleguides.io
http://styleguides.io/podcast
atomicdesign.bradfrost.com
atomicdesign.bradfrost.com
ONLY
$10!!!
THANKS!@brad_frost

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