Strategy and Wireframes: Plan or Die

Editor's Notes

22. you may think that designing right away allows you to move fast, which is awesome. more bucks per hour!
24. result of poor planning. for your site’s users: left feeling awkward and confused
26. deliverables help you to be clear in your communication
27. removes the “aha” moment, but increases success rate. there should be no suprises.
30. Sun-Tzu wrote this great book.
31. get buy-in during the objective parts of the process. speak to early design presentation experiences.
37. what are the deliverables, the process and that flows through a project
38. understanding the problem (and the client)
39. understanding the problem (and the client)
40. understanding the problem (and the client)
41. understanding the problem (and the client)
42. phases of the process. strategy is foundational and each phase builds upon the previous.
56. exploring ideas and building a relationship, if you do the research allows you to immerse and understand the client
57. branding
58. perception - client’s perception of themselves and users’ perception of brand
59. target user
60. competition
61. what does success mean?
67. Shows where the content LIVES
68. RETAIN ACCURACY. these documents should be as true at the end as they are at the beginning. if you have to change any of it, that is your big red flag that should drive you to ask for more money and time.
69. sites are more dynamic now, so this doesn’t work as well any more.
70. wikipedia sitemap
94. Great design guru Bruce Lee says...
96. 1 or 2 person collaboration with a whiteboard
97. Photoshop 960.gs for organized layout
99. Keep sections organized by layers
100. Go as hi-fi as necessary
101. Evolve the approved wireframe into a final design
140. focus groups + usability testing
141. audit of all the domains in their portfolio