Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Property Professional’s Beginner's Guide to Online Marketing

172 views

Published on

The property sourcing space is lagging way behind in its knowledge and use of progressive and cutting edge online marketing strategies. This presentation gives you a solid foundation and introduction to the fundamentals on online marketing that’ll immediately put you streets ahead of your competition.

To get a free copy of "Beginner’s Guide to Online Marketing Cheat Sheet" go to http://goliathsourcingacademy.com/upgrade01/

For More Property Deal Sourcing Strategies, Tactics and Tips Listen To The Goliath Sourcing Academy Podcast at www.GoliathSourcingAcademy.com/podcast

Published in: Real Estate
  • Login to see the comments

The Property Professional’s Beginner's Guide to Online Marketing

  1. 1. THE PROPERTY PROFESSIONALS BEGINNERS GUIDE TO ONLINE MARKETING www.GoliathSourcingAcademy.com
  2. 2. THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS If you’re new to online marketing then you could probably do with some guidance on the art and science of online marketing. Digital marketing, email marketing and social media marketing are all terms you’ve probably heard of but knowing how to do it is another thing entirely. www.GoliathSourcingAcademy.com
  3. 3. THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS If you’re not sure where to begin then you may find yourself spending huge amounts of cash on Facebook ads and Google ads without getting much return, or you may even be wasting time which is your most valuable asset of all, without seeing any real outcome in terms of deals. www.GoliathSourcingAcademy.com
  4. 4. THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS Before you start ploughing your hard- earned cash into this, make sure that you’re clear on the landscape that you’re venturing into. Here we can break online marketing into 6 buckets www.GoliathSourcingAcademy.com
  5. 5. This refers to gaining traffic and attention through social media sites such as Facebook, Twitter and YouTube for example. You can use social media to build relationships with others e.g. to connect with other property investors who may feed you leads and you can also use it as a platform to share your content/messages.  1 THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS SOCIAL MEDIA www.GoliathSourcingAcademy.com
  6. 6. Producing content that your target audience needs will enable you to engage with them. Content such as blogs, video, how to guides all work very well in building up that engagement. As an example, if you are targeting BMV deals, you could create a set of videos that provide solutions to the problems that home-owners and vendors have. This audience then starts to trust you through this useful content that has helped them out.  1 THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS SOCIAL MEDIA www.GoliathSourcingAcademy.com
  7. 7. If you’re not familiar with PPC it is basically where advertisers bid an amount to advertise on Google or Facebook or whichever platform they choose. You will have seen these ads at the top of search results when you type keywords into a search engine. Every time the ad is clicked on, the advertiser pays a fee.  2 THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS PAY PER CLICK www.GoliathSourcingAcademy.com
  8. 8. Facebook also helps you to get information about users and target the audience depending on interest groups and demographics. The importance of this is that you can target your audience with a compelling message because you know about their interests. That compelling message will ensure that they click on the ad and visit your website. 2 THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS PAY PER CLICK www.GoliathSourcingAcademy.com
  9. 9. The definition of content marketing, according to the Content Marketing Institute is ‘a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action’.  3 THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS CONTENT MARKETING www.GoliathSourcingAcademy.com Part 1
  10. 10. When landlords or vendors have a problem, they will spend time doing some research before they eventually decide who they should contact to solve their problem. If your content marketing has established you as an expert in their eyes, then it is you that they will come to. Content marketing both raises awareness of solutions and educated them about services they may not have been aware of.  3 THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS CONTENT MARKETING www.GoliathSourcingAcademy.com Part 1
  11. 11. There are lots of different types of content marketing so we will just focus on some of the key ones here:...  3 THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS CONTENT MARKETING www.GoliathSourcingAcademy.com Part 1
  12. 12. There are normal website pages and then there are pages that are classified as content marketing. An example of a content marketing page could be a 2000 word step-by-step guide on how to sell a house without using an agent. A normal web page would be something like a 300 word page that lists five ways to sell your house.. 3 THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS www.GoliathSourcingAcademy.com CONTENT MARKETING 3.2 - Web pages Part 2
  13. 13. This is an incredibly effective way to break complicated concepts into easy to understand information that can quickly be consumed. If you were looking to find landlords for rent to rent deals, you could create some videos that talk them through the process of a typical rent to rent deal. You can even use it to show testimonials from landlords who you have helped in the past. This is a really powerful way to attract landlords.3 THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS www.GoliathSourcingAcademy.com CONTENT MARKETING 3.3 - Video Part 3
  14. 14. Creating case studies is a great way of showcasing your services. Providing details of the work you have done for similar customers will compel them to use your services. 3 THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS www.GoliathSourcingAcademy.com CONTENT MARKETING 3.4 - Case Studies Part 4
  15. 15. These online strategies all work in conjunction with each other and the important thing about content marketing is getting people to view your content, which leads you back to social media marketing. Use it to get as many people as you can in your target audience to view your content. As a property sourcer you need to work out where your market exists and the best way to reach them. There are no quick fixes and you will have to put in a lot of work. As you start to master your work, you can start to put tasks into systems which will allow you to outsource some of the more time-consuming jobs.  THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS www.GoliathSourcingAcademy.com
  16. 16. THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS www.GoliathSourcingAcademy.com 4 5 6 Email marketing Organic search/SEO Conversion Optimisation Discover the three remaining online marketing buckets by downloading the “Beginners Guide to Online Marketing Cheat Sheet” www.GoliathSourcingAcademy.com/upgrade01
  17. 17. 6 TIPS FOR ONLINE MARKETING TO SOURCE MORE PROPERTY www.GoliathSorcingAcademy.com   For More Property Deal Sourcing Strategies, Tactics and Tips Listen To The Goliath Sourcing Academy Podcast at www.GoliathSourcingAcademy.com

×