The Property Professional’s Beginner's Guide to Online Marketing

THE PROPERTY PROFESSIONALS
BEGINNERS GUIDE TO ONLINE
MARKETING
www.GoliathSourcingAcademy.com

THE 6 'BUCKETS' OF ONLINE MARKETING FOR PROPERTY PROFESSIONALS
If you’re new to online marketing then
you could probably do with some
guidance on the art and science of
online marketing.
Digital marketing, email marketing and
social media marketing are all terms
you’ve probably heard of but knowing
how to do it is another thing entirely.

If you’re not sure where to begin then
you may find yourself spending huge
amounts of cash on Facebook ads and
Google ads without getting much
return, or you may even be wasting time
which is your most valuable asset of all,
without seeing any real outcome in
terms of deals.

Before you start ploughing your hard-
earned cash into this, make sure that
you’re clear on the landscape that
you’re venturing into.
Here we can break online marketing
into 6 buckets

This refers to gaining traffic and attention
through social media sites such as
Facebook, Twitter and YouTube for
example. You can use social media to
build relationships with others e.g. to
connect with other property investors
who may feed you leads and you can
also use it as a platform to share your
content/messages.
1
SOCIAL
MEDIA

Producing content that your target audience
needs will enable you to engage with them.
Content such as blogs, video, how to guides
all work very well in building up that
engagement. As an example, if you are
targeting BMV deals, you could create a set of
videos that provide solutions to the problems
that home-owners and vendors have. This
audience then starts to trust you through this
useful content that has helped them out.
1
SOCIAL
MEDIA

If you’re not familiar with PPC it is
basically where advertisers bid an
amount to advertise on Google or
Facebook or whichever platform they
choose. You will have seen these ads at
the top of search results when you
type keywords into a search engine.
Every time the ad is clicked on, the
advertiser pays a fee.
2
PAY PER
CLICK

Facebook also helps you to get
information about users and target the
audience depending on interest groups
and demographics. The importance of
this is that you can target your audience
with a compelling message because
you know about their interests. That
compelling message will ensure that
they click on the ad and visit your
website.
2
PAY PER
CLICK

The definition of content marketing,
according to the Content Marketing
Institute is ‘a marketing technique of
creating and distributing valuable, relevant
and consistent content to attract and
acquire a clearly defined audience with the
objective of driving profitable customer
action’.
3
CONTENT
MARKETING
Part 1

When landlords or vendors have a problem,
they will spend time doing some research
before they eventually decide who they
should contact to solve their problem. If
your content marketing has established you
as an expert in their eyes, then it is you that
they will come to. Content marketing both
raises awareness of solutions and educated
them about services they may not have
been aware of.
3
CONTENT
MARKETING
Part 1

There are lots of different types of
content marketing so we will just
focus on some of the key ones
here:...
3
CONTENT
MARKETING
Part 1

There are normal website pages and then there
are pages that are classified as content
marketing. An example of a content marketing
page could be a 2000 word step-by-step guide
on how to sell a house without using an agent. A
normal web page would be something like a 300
word page that lists five ways to sell your house..
3
CONTENT
MARKETING
3.2 - Web pages
Part 2

This is an incredibly effective way to break
complicated concepts into easy to understand
information that can quickly be consumed. If you
were looking to find landlords for rent to rent deals,
you could create some videos that talk them through
the process of a typical rent to rent deal. You can even
use it to show testimonials from landlords who you
have helped in the past. This is a really powerful way
to attract landlords.3
CONTENT
MARKETING
3.3 - Video
Part 3

Creating case studies is a great way of
showcasing your services.
Providing details of the work you have
done for similar customers will compel
them to use your services.
3
CONTENT
MARKETING
3.4 - Case Studies
Part 4

These online strategies all work in conjunction with each other and
the important thing about content marketing is getting people to
view your content, which leads you back to social media marketing.
Use it to get as many people as you can in your target audience to
view your content.
As a property sourcer you need to work out where your market
exists and the best way to reach them. There are no quick fixes and
you will have to put in a lot of work. As you start to master your
work, you can start to put tasks into systems which will allow you to
outsource some of the more time-consuming jobs.

4 5 6
Email
marketing
Organic
search/SEO
Conversion
Optimisation
Discover the three remaining online marketing
buckets by downloading the
“Beginners Guide to Online Marketing Cheat Sheet”
www.GoliathSourcingAcademy.com/upgrade01

6 TIPS FOR ONLINE MARKETING TO SOURCE MORE PROPERTY
www.GoliathSorcingAcademy.com

For More Property Deal Sourcing
Strategies, Tactics and Tips Listen To The
Goliath Sourcing Academy Podcast at

The Property Professional’s Beginner's Guide to Online Marketing

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