Drync uberization of wine
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Brad Rosen, CEO of Drync, introduces the concept of "Uberization of Wine" - applying the on-demand, collaborative economic model used by companies like Uber to the wine industry. He notes key trends driving this change, such as the ubiquity of smartphones and growing e-commerce/mobile commerce. Drync aims to provide actionable sales and advertising opportunities for wineries to connect with customers by curating winery details, sharing their story, hosting sampling programs and events, and making recommendations that reach new customers. Rosen concludes by stating the wine industry must adapt to survive in this new on-demand model.
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Drync uberization of wine
- 1. Uberization of Wine Brad Rosen, CEO of Drync
- 2. Welcome to THE AGE OF NOW
- 3. Adults ages 21-35 87% smartphone never leaves their side 80% check phone first when they wake MOBILE HAS CHANGED US SOURCE: MARY MEEKER, KCPB INTERNET TRENDS REPORT 2015; TECHCRUNCH 12/26/14 60% Amazon ’14 holiday sales were mobile
- 4. - ondemandeconomy.org “We believe mobile spending will represent the fastest and most transformational shift in consumer spending seen in history.” Source: Source: eMarketer mComm growth in Billions $14B $25B $42B $57B $75B $97B $116B 2011 2012 2013 2014 2015 2016 2017 Mobile Commerce 30% of all e-commerce!
- 6. 8am 9-11am all day 12pm 1pm 2pm 8pm 10pm A day of magic in my life… 5am 11:30am 6am 7am
- 7. ME
- 8. UBERization On-demand meets collaborative economy
- 9. The forces have aligned.
- 10. Labor 37% US workers are 1099 essential to collaborative models Technology 50% digital time on smartphones 80% smartphone time on apps High speed data Personalization On-DemandCollaborative Lean Operations cheap business resources quick and easy upstarts collaborative funding Expectations immediately accessible personalized valuable $6.3 B invested
- 11. On-demand for Beverage Alcohol actionable sales and advertising opportunities
- 12. What wine drinkers are doing now… Learning Saving Discovering Sharing Buying
- 13. Curate winery details Tell your story Connect with customers Sampling programs Events Recommendations Consumer trends Reach new customers
- 14. Survival of the most ADAPTABLE
- 15. You make the move. It’s your move.