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7 TECHNIQUES FOR PRIORITIZING
FEATURES...
OR PROJECTS
© 2018
2
Coaching and Training to
raise your business agility
to a new level.
Brad Swanson
www.agility11.com
brad@agility11.com
@bradswanson
LinkedIn.com/in/bradswanson
DOT VOTING (MULTI-VOTING)
① Gather a representative group of
stakeholders
② Each person gets N/3 votes (or N/4 if
N > 20)
③ People may use more than 1 vote for
1 item
© 2018
4
A
B
C
D
||||
||
|||
RISK ANALYSIS
© 2018
5
Value
Risk
LowimpactHighimpact
Low probability High probability
BUSINESS VALUE GAME
© 2018
6
$100	
$200	
$400	
$800	
①  Each person has cards representing
relative value: $100, $200, $400, $800
②  Each person votes on his/her valuation for
each item. Reveal all votes at the same
time.
③  Discuss the rationale for the highest &
lowest votes
④  Repeat voting + discussion 2-3 times
⑤  If no consensus, choose the majority or
median
RETURN ON INVESTMENT
© 2018
7
Item Value Estimated cost* ROI
A 8 100
B 4 25
C 2 200
$100	
$400	
$800	
*Cost may be measured in story points, dollars, or time
BUY A FEATURE®
①  Each feature (project) has a cost (price)
②  Each stakeholder gets a limited amount of money.
③  The total amount of money shared by all stakeholders is
enough to buy only half the features
④  Stakeholders must negotiate to get features funded
© 2018
8
Item Cost Contributions Total
A $400 $190
B $250 $250✔︎
C $300 $260
www.innovationgames.com
$20
$50$100
$10
$20
$20
$20
$100
$100
$50
$50 $20
$20
$50
$50 $50
$20
$50
COST OF DELAY PROFILE
© 2018
9
time
linear
delaycost
time
fixed date
delaycost
time
logarithmic
delaycost
time
intangible
delaycost
WEIGHTED SHORTEST JOB FIRST
(WSJF)
WSJF = Cost of Delay / duration
Cost of Delay = Business and User Value
+ Time Criticality
+ Risk Reduction and/or Opportunity Enablement
Ø  Use a normalized, relative scale for each parameter
Ø  100, 200, 400, 800
Ø  1, 2, 3, 5, 8, 13, 20
Ø  Size can be used as a proxy for duration
© 2018
10
BONUS
TECHNIQUE
NUMBER 8
11
©20187
RICE: REACH, IMPACT,
CONFIDENCE, EFFORT
RICE score = Reach X Impact X Confidence
Effort
Ø  Reach = number of people or events per time period
Ø  Impact: relative value delivered
Ø  E.g. AARRR*
Ø  XL = 8, Large = 4, Medium = 2, Small = 1
Ø  Confidence: % certainty about Reach, Impact & Effort
Ø  Effort: whatever units you use to measure effort
* Acquisition, Activation, Revenue, Retention, Referral
© 2018
12
https://hygger.io/blog/4-powerful-factors-rice-scoring-model/
BIZ VALUE GAME ACTIVITY
Imagine we’re enhancing a Conference web site / app.
“As a Conference participant, I want to…”
A.  Download presentations, so I can hold on to important ideas
I learned at camp.
B.  Pay for my registration by check, so my company can
directly pay for my registration
C.  Watch videos of each presentation, so I can learn even if I
cannot attend live.
D.  Opt in to share my contact info, so I can stay in contact with
other attendees.
Instructions: (1) For each feature, vote 1,2,4, or 8 fingers
👆✌🤚 to indicate relative value. (2) Each person reveal vote at
the same time. (3) Discuss high & low votes. (4) Re-vote 1 time.
(5) Choose median. (6) Note your team’s vote for each A thru D.
© 2018
13www.agility11.combrad@agility11.com
© 2018
14
Item Value Cost Cost of Delay
(time criticality)
Risk
proba-
bility
Risk
impact
Risk
reduc-
tion
Dot
votes
ROI
=V/C
WSJF Rank
Order
A 2 200
Low Med 100?
B 4 400
Med Med 400?
C 8 800
Med Low 200?
D 1 100
Low Med 100?
E 800 2 200
Low Low 0?
F 100 1 200
Low Low 0?
G 200 4 100
Med Low 100?
H 400 8 800
Hi Hi 800?
WSJF = (Value + TimeCriticality + RiskReduction) / duration [Cost is proxy for duration]
www.agility11.combrad@agility11.com
3 votes per person for dot voting.
© 2018
16
Item Value Cost Cost of Delay
(time criticality)
Risk
proba-
bility
Risk
impact
Risk
reduc-
tion
Dot
votes
ROI
=V/C
WSJF Rank
Order
A 400 2 200
Low Med 100? 200	 350	
B 100 4 400
Med Med 400? 25	 225	
C 800 8 800
Med Low 200? 100	 225	
D 200 1 100
Low Med 100? 200	 400	
E 800 2 200
Low Low 0? 400	 500	
F 100 1 200
Low Low 0? 100	 300	
G 200 4 100
Med Low 100? 50	 100	
H 400 8 800
Hi Hi 800? 50	 250	
WSJF = (Value + TimeCriticality + RiskReduction) / duration [Cost is proxy for duration]
© 2018
17
Leadership
Agility 360
Assessment
Brad Swanson
www.agility11.com
brad@agility11.com
@bradswanson
LinkedIn.com/in/bradswanson
Advance your Leadership
skills to the next level!
Contact me for details.

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7+1 Techniques for Prioritizing Your Backlog

  • 1. 7 TECHNIQUES FOR PRIORITIZING FEATURES... OR PROJECTS
  • 2. © 2018 2 Coaching and Training to raise your business agility to a new level. Brad Swanson www.agility11.com brad@agility11.com @bradswanson LinkedIn.com/in/bradswanson
  • 3. DOT VOTING (MULTI-VOTING) ① Gather a representative group of stakeholders ② Each person gets N/3 votes (or N/4 if N > 20) ③ People may use more than 1 vote for 1 item © 2018 4 A B C D |||| || |||
  • 5. BUSINESS VALUE GAME © 2018 6 $100 $200 $400 $800 ①  Each person has cards representing relative value: $100, $200, $400, $800 ②  Each person votes on his/her valuation for each item. Reveal all votes at the same time. ③  Discuss the rationale for the highest & lowest votes ④  Repeat voting + discussion 2-3 times ⑤  If no consensus, choose the majority or median
  • 6. RETURN ON INVESTMENT © 2018 7 Item Value Estimated cost* ROI A 8 100 B 4 25 C 2 200 $100 $400 $800 *Cost may be measured in story points, dollars, or time
  • 7. BUY A FEATURE® ①  Each feature (project) has a cost (price) ②  Each stakeholder gets a limited amount of money. ③  The total amount of money shared by all stakeholders is enough to buy only half the features ④  Stakeholders must negotiate to get features funded © 2018 8 Item Cost Contributions Total A $400 $190 B $250 $250✔︎ C $300 $260 www.innovationgames.com $20 $50$100 $10 $20 $20 $20 $100 $100 $50 $50 $20 $20 $50 $50 $50 $20 $50
  • 8. COST OF DELAY PROFILE © 2018 9 time linear delaycost time fixed date delaycost time logarithmic delaycost time intangible delaycost
  • 9. WEIGHTED SHORTEST JOB FIRST (WSJF) WSJF = Cost of Delay / duration Cost of Delay = Business and User Value + Time Criticality + Risk Reduction and/or Opportunity Enablement Ø  Use a normalized, relative scale for each parameter Ø  100, 200, 400, 800 Ø  1, 2, 3, 5, 8, 13, 20 Ø  Size can be used as a proxy for duration © 2018 10
  • 11. RICE: REACH, IMPACT, CONFIDENCE, EFFORT RICE score = Reach X Impact X Confidence Effort Ø  Reach = number of people or events per time period Ø  Impact: relative value delivered Ø  E.g. AARRR* Ø  XL = 8, Large = 4, Medium = 2, Small = 1 Ø  Confidence: % certainty about Reach, Impact & Effort Ø  Effort: whatever units you use to measure effort * Acquisition, Activation, Revenue, Retention, Referral © 2018 12 https://hygger.io/blog/4-powerful-factors-rice-scoring-model/
  • 12. BIZ VALUE GAME ACTIVITY Imagine we’re enhancing a Conference web site / app. “As a Conference participant, I want to…” A.  Download presentations, so I can hold on to important ideas I learned at camp. B.  Pay for my registration by check, so my company can directly pay for my registration C.  Watch videos of each presentation, so I can learn even if I cannot attend live. D.  Opt in to share my contact info, so I can stay in contact with other attendees. Instructions: (1) For each feature, vote 1,2,4, or 8 fingers 👆✌🤚 to indicate relative value. (2) Each person reveal vote at the same time. (3) Discuss high & low votes. (4) Re-vote 1 time. (5) Choose median. (6) Note your team’s vote for each A thru D. © 2018 13www.agility11.combrad@agility11.com
  • 13. © 2018 14 Item Value Cost Cost of Delay (time criticality) Risk proba- bility Risk impact Risk reduc- tion Dot votes ROI =V/C WSJF Rank Order A 2 200 Low Med 100? B 4 400 Med Med 400? C 8 800 Med Low 200? D 1 100 Low Med 100? E 800 2 200 Low Low 0? F 100 1 200 Low Low 0? G 200 4 100 Med Low 100? H 400 8 800 Hi Hi 800? WSJF = (Value + TimeCriticality + RiskReduction) / duration [Cost is proxy for duration] www.agility11.combrad@agility11.com 3 votes per person for dot voting.
  • 14. © 2018 16 Item Value Cost Cost of Delay (time criticality) Risk proba- bility Risk impact Risk reduc- tion Dot votes ROI =V/C WSJF Rank Order A 400 2 200 Low Med 100? 200 350 B 100 4 400 Med Med 400? 25 225 C 800 8 800 Med Low 200? 100 225 D 200 1 100 Low Med 100? 200 400 E 800 2 200 Low Low 0? 400 500 F 100 1 200 Low Low 0? 100 300 G 200 4 100 Med Low 100? 50 100 H 400 8 800 Hi Hi 800? 50 250 WSJF = (Value + TimeCriticality + RiskReduction) / duration [Cost is proxy for duration]
  • 15. © 2018 17 Leadership Agility 360 Assessment Brad Swanson www.agility11.com brad@agility11.com @bradswanson LinkedIn.com/in/bradswanson Advance your Leadership skills to the next level! Contact me for details.