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Finishing Strong
Your Year End
Campaign
Empowering the human spirit of charity.
Today
Fundraising Frameworks
Year End Fundraising
Social Fundraising
Q & A
Tools To Help
Q & A
@wearechimp / @bradyjosephson
Fundraising
FRAMEWORKS AND THEORY
Some Year End Fundraising Strategies - BCICC
Obstacles To Giving Removal Strategies
Diffusion of Responsibility
Futility
Parochialism
Identifiable Victim
Fairness
Money
Put In Public
Tangibility
Impact Stories
Individual Stories
Social
Pledge or Fundraise
Maximize Donor Happiness
THINGS THAT MAKE DONORS HAPPY:
● Giving. Period.
● Knowing how their gift is making a difference
● Making smaller donations more frequently
● Feeling like they are directly contributing to
helping one person
● Being recognized
Make A Solid, Simple, Strategic & Standout Case
WHY CARE?
● About the cause and issue
WHY YOU?
● Instead of a pair of shoes or jacket or that other organization
WHY NOW?
● As opposed to next week, month or year
Year End Fundraising
WHY IT MATTERS
Roughly 18% - 30% of all giving occurs in December.
10% of giving is done in the last 3 days of the year.
Year End Fundraising Basics
● Tell a great story
● You still have to ask
● Simple messaging
● Integrated fundraising is better than single channel
● Send at least one email in the last three days of the
year
● Smooth donation experience (online, offline & mobile)
● January through November is what makes December
● Quick follow up and meaningful thanks
Social Fundraising
CROWDFUNDING + PEER TO PEER
New school is
actually the
oldest of schools.
Crowdfunding A Project
Make it tangible
Make it goal oriented
Make it social
Make it incentivized
Crowdfunding A Project
Make it tangible
● What are you hoping to raise, by when, to
impact who and how?
● What does my donation do for who and
how?
● Use visuals (videos and pictures)
Crowdfunding A Project
Make it goal oriented
● Start with insiders to build momentum
● As progress is made invite others
● Closer to goal is better for those furthest
from your organization
Crowdfunding A Project
Make it social
● Enable sharing post donation, comments,
interactions, etc.
● Tag and thank people online
● Use a hashtag to help monitor
Crowdfunding A Project
Make it incentivized
● Match donations
● Offer perks, rewards or experiences
● Recognize, thank in public
Imagine...
Empowering Peer Fundraising
Give them a story
Give them focus
Give them a tool
Give them incentive
Give them thanks
Empowering Peer Fundraising
Give them a story
● They can be inspired by
● They can easily communicate themselves
● They can share with others
Empowering Peer Fundraising
Give them focus
● In terms of time (30 days)
● In terms of goal ($500 - $100)
● In terms of activity (one clear example)
Empowering Peer Fundraising
Give them a tool
● That is best for them
● That is best for their donors
● That has low risk for you
Empowering Peer Fundraising
Give them incentive
● Through matching funds
● Through competition
● Through rewards, perks & experiences
Empowering Peer Fundraising
Give them thanks
● In public ways
● In different & special ways
● In personal ways
Think Of...
Add Matching Incentive
MATCHING INCREASES:
● Sense of urgency
● Feeling of impact
● Overall accomplishment
Add Matching Incentive
3 POTENTIAL SOURCES FOR MATCHING FUNDS:
1. Local/small businesses
1. Loyal donors
1. Financial types
In Summary
In Summary
● Make your supporters the hero of the story
● Do something for year end - even if it’s just
the basics
● Remove the obstacles standing in the way of
people giving and maximize supporter
happiness with tangibility, social factors and
incentives
Questions & Answers
Tools To Help
CHIMP AND PEER GIVING
Some Year End Fundraising Strategies - BCICC
To date, Chimp has raised over $31 million.
Over 3530 Canadian charities have benefited.
Campaigns
VIRTUALLY UNLIMITED OPTIONS
Campaigns can be by anyone for any cause.
Any person, group, or organization can run a campaign for any charity or
charities of their choice.
Some Year End Fundraising Strategies - BCICC
Some Year End Fundraising Strategies - BCICC
Some Year End Fundraising Strategies - BCICC
Time to Fundraise
Getting Social
Toolbar
Control Panel
Matching
The Details
Chimp is the most cost effective online
donations platform!
● Fees: 1% Chimp + 2% Credit Card Processing
● Lower Admin Costs
● Fundraise
● Connect with Donors
Getting Started
Sign up: Chimp Charity Account
● Functionalities and Benefits:
o Donations Dashboard
o Thanking Donors
o General Donate Button
o Disbursement Reports
o Electronic Funds Transfer
Some Year End Fundraising Strategies - BCICC
CROWDFUNDING, PEER FUNDRAISING AND
STORYTELLING PAGES ON ONE SITE - YOURS
PEER GIVING FEATURES
Design
Responsive site design
Editable themes
Custom domain name
Flexible content pages
Custom CSS
Custom HTML/JS areas
Home page banners
Navigation
Data and Integration
Detailed reports
Google Analytics
KISS Metrics
Facebook
CSV reports
Administration
Automated tax receipts
Donor tracking
Automated system emails
Hosting service
Multiple admin levels
US donations management
Multiple bank accounts
Projects & fundraisers
Project-based donations
Unlimited fundraising pages
Unlimited project pages
Page-specific blogs
Blog updates via email
Social media integration
Donor management
Easy donation flow
Instant tax receipts
Receipt management
Recurring donations
Fully secure and compliant
Online donations tracker
Process offline donations
Support
24-hour response time
Real people to talk to
How-to guides and videos
Charity & fundraising knowledge
IT & strategy expertise
Questions & Answers
Learn More
blog.chimp.net
chimp.net/charities
peergiving.com
@wearechimp
recharity.ca
You change the world.
We make it easier.
Thanks!
Kyla Hackett
kyla@chimp.net
Brady Josephson
brady@chimp.net
1 877 531 0580

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