Автор - CBDO Brainberry Global и ко-фаундер проекта Minute of Life - Хакан Мутлу Сьонмез. Что такое дополненная реальность, как и почему она используется. Основные преимущества и недостатки технологии. Принципиальное отличие дополненной и виртуальной реальности.

1. Augmented Reality MeetUP 2.0
Dr. Hakan M. Sonmez
Co-Founder Minute of Life,
CBDO Brainberry Global
ua.linkedin.com/in/hmsonmez
https://twitter.com/HSONMEZBB

2. What is Augmented Reality???
To Augment: make (something) greater by
adding to it; increase.
Synonyms: make larger, make bigger, make greater, add to,
supplement, top up, build up, enlarge, expand, extend, raise,
multiply, elevate, swell, inflate�
+
Reality: You know what it is…
in dictionary form...

3. Technological Aspect…
A technology that | superimposes a
computer-generated image | on a user's view
of the real world, | thus providing a composite view |.

4. How AR Works?
AR Layer is
updated in Camera Realigns AR Layer
Open AR App
New Content
Database is Loaded to App
View Marker
Through Camera
AR Layer is
added in Camera
User Rotates
Phone & Camera
AR App
recognises
Marker
AR App
Records
Movement
App Compares
Marker to
Database
App Loads
Specific Content
Processes new
angles/ sizes
Data help
on server
REC
Disadvantages: Limited memory on phone,
long downloads on startup
Initial Content Download
APP

5. Why It`s Important?
Augmented reality is the real-time use
of information in the form of text,
graphics, audio and other virtual
enhancements integrated with
real-world objects, AR leverages and
optimizes the use of other technologies
such as mobility, location, 3D content
management and imaging and
recognition. It is especially useful in the
mobile environment because it
enhances the user's senses via digital
instruments to allow faster responses
or decision-making.

6. Advantages
It adds uniqueness,
It gets rid of the same content, (At Least Tries)
It gives different angles of viewing,
It gives much better ways of high-lightings,
It gives much cooler ways of the product demonstrations,
It allows new/better/extraordinary ways of communications,
It creates the environment where the users can more deeply
can involve to mobile devices.
It decreases the size of the display. Gives possibility to turn
any object into a display.
It`s can give instant instructions.

7. Disadventages
Only 3% of Computer Literate population knows “What is AR”.
People doesn’t know the word “AR”, even if they had
experienced it before.
End-user education about AR is expensive.
Among people who knows AR, they don’t know how to apply
AR to their business or to their daily life.
AR prisms (phones, tablets, cams …) are the only ways of it`s
common usage. (it`s at the moment)
Companies are trying to create their own AR app instead of
the gathering under a Common roof.
Visualization issues. Markers needs to be “recognizable” by
artificial intellect.

8. A computer generated
interactive,
three-dimensional
environment in which a
person is immersed
Virtual
Interactive
Immersive
VIRTUAL REALITY
Supplements the realworld
with virtual
(computer-generated) objects
that appear to coexistin the
same space as the real world
AR offers an intuitive and
natural means for people to
navigate and work effectively
in the real world -links real and
virtual worlds
AUGMENTED REALITY

9. TM
Co-Founder Hakan M. SonmezFounder Ruslan Fedorenko
Philosophy
Extraordinary
Delivery
Options
Future
Messaging
Messaging
World`s 1st Meaningful Interpersonal User
Generated Augmented Reality Messenger

10. a Message by
StrongLucky
TM
Choose your destiny

11. THANKS!!
ua.linkedin.com/in/hmsonmez
https://twitter.com/HSONMEZBB