1. Fearless Sourcing on LinkedIn
How to Use use LinkedIn to find
potential candidates – in advanced
and creative ways

2. Presenter: Irina Shamaeva
Chief Sourcer, Brain Gain Recruiting
Founder, People Sourcing Certification Program
http://sourcingcertification.com
http://www.linkedin.com/in/irinashamaeva
Twitter @braingain
Blog: http://booleanstrings.com

3. Introduction
• LinkedIn remains the main site for recruiters,
“the” business network, beyond competition
• Your competitors search there, too
• This presentation is about using LinkedIn for
sourcing in advanced and creative ways
• I will share many examples
• Your questions are welcome

4. Outline
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People Search Dialog Mastery
Using People Search for Completive Intelligence
Finding “Similar” Profiles
Skills Research
Summary

5. Simple and Advanced
People Search

6. Simple Keyword Search
• Don’t forget to add the 3rd level connections:

7. Narrow to Location

8. Advanced People Search
• Put phrases in “”
• Use Title

9. Expand Search
by Using Keyword Variations

10. Searching by Keywords vs. by Title
• Search by Title: fewer, more targeted results

11. Searching by Certification Abbreviation
in the Last Name
• Few results
• Very targeted

12. Using People Search
for Completive Intelligence

13. Do a Keyword Search Find Locations, Companies
• Search (for a RN/pediatric/int. care) US-wide –
see the numbers per locations and top
employers

14. Search in One Area See Top Employers
• Select different keywords (skills) to explore

15. Find Top Companies
for Skills, Locations
• CPA Tax; current: accountant; area: NYC

16. Find
Past Companies,
Locations
for Employer

17. Finding “Similar” Profiles

18. Find Similar Profiles via
“People Also Viewed”

19. “People Also Viewed”
• You can continue exploring using “People Also
Viewed” on each profile that is relevant
• Full profiles are shown even for people who
are out of your network

20. See Full Profiles
for “Similar” Members

21. Skills Research

22. Skills on LinkedIn
• Skills are visible on profiles; are good
keywords to use

23. Skills in the Alumni Search
• Select a University…

24. • …view the skills

25. Find Relevant Skills
• Select Field(s) of Study to see relevant skills

26. Summary: What We Have Covered
• Using advanced capabilities in search dialog
• Using LinkedIn for research, Competitive
Intelligence
• Finding similar target profiles
• Researching professional skills

27. Resources: Boolean Strings &
People Sourcing
• Blog http://booleanstrings.com
• Largest Sourcers’ Community:
– "Boolean Strings" Group on LinkedIn
– Boolean Strings Network
• People Sourcing Certifications
– http://sourcingcertification.com

28. Thank You!
• I can be reached at
irina@braingainrecruiting.com | 510-233-9493
• Q&A