The Institute of Practitioners in Advertising’s (IPA) Effectiveness Awards are some of the most rigorous and prestigious in the advertising calendar. Hot on the tail of the IPA’s Effectiveness Week, we will shine a light on some of the 2016 winners to understand the secret of their success, creating Fame, Feeling & Fluency for their brands.
Find out how Orlando Wood (Managing Director, BrainJuicer Labs) and Will Headley (Senior Director, BrainJuicer Labs) draw the link between emotional response and brand growth, and to learn from some of the most effective campaigns of today.
IPA’s Effectiveness Leadership Group The IPA’s Effectiveness Leadership Group has instigated Effectiveness Week – a collaborative week-long programme, focused on driving marketing effectiveness, curating best practice examples and research evidence for debate and review.
The IPA is widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications, providing thought leadership, best practice and continuous professional development.
Effectiveness Awards for campaigns demonstrating in-market effectiveness.
Effectiveness Works series providing evidence of effectiveness for winning campaigns.
Long-term learning on Effectiveness through interrogation of the effectiveness database.