Case study: brainmates provides marketing strategy and tactical support for local initiatives of a global entertainment services organisation.

1. Case study – Marketing strategy and tactical support
The company
Visiware is a France-based interactive television (iTV) agency that innovates and delivers iTV
applications and services. Their products include electronic program guides, iTV channels, enhanced
TV, TV-commerce, interactive advertising, and interfaces for multimedia consumer devices.
The business challenge
One of Visiware’s core services is the provision of interactive casual games to pay-TV network
customers. With headquarters in Paris, Visiware immediately realised the multiple challenges they
would face to successfully grow the games service in Australia and New Zealand. These challenges
were both cultural; understanding the idioms, lifestyle and behaviour of Australians and New
Zealanders, and professional; being available to serve their clients well, considering the distance and
difference in time zones.
Our efforts and the outcomes
Since 2005, brainmates has been managing Visiware’s clients and the marketing their iTV games
services in the Australasian region. As a local consultancy that possesses both iTV intelligence and
Product Marketing experience, brainmates’ services include:
 Creating annual marketing plans and promotional campaigns
 Implementation of multimedia marketing activities
 Management of client and customer feedback
 Product and service improvement recommendations
 Brand and business development
 Coordination of product launches and promotional events
 Sales staff training
 Budget management
 Sponsorship and partnership development
Testimonial
“brainmates is one of the main contributors to Visiware’s success in Asia Pacific. They demonstrate a strong ability
to represent our business and grow relationships with partners. Creative and resourceful they take appropriate
initiatives and decisions as required. Not only does brainmates bring field experience and lots of ideas, but they
also have a sense of enthusiasm for everything they do. You can count on them to make things move forward.”
Frederic Fellague, Head of Marketing, Visiware
www.brainmates.com.au +61 (02) 9232 8147