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Leaders Lead
Leading the Product
October 18, 2018
Gibson Biddle
@gibsonbiddle
Gibson Biddle
Teacher, speaker, adviser (2015)
CPO, Chegg (2010)
VP Product, Netflix (2005)
SVP, The Learning Company/Mattel (1995)
VP Product, Creative Wonders (1994)
Product Manager, Electronic Arts (1991)
z
Leaders Lead
z
2 Be the
leader
3 Leadership
at scale
z
Leaders Lead
1 Become
a leader
Leadership, defined
Skills & stages
How to get there
1 Become a leader
zQ: What is leadership?
zA: Inspired communication of a vision
zQ: What are the skills?
Leadership Skills
Leadership
Management
Strategic thinking
Proactive
Culture
Business maturity
Domain expertise
Inspired communication of a vision
Hiring & developing talent
Delight customers in H-2-C-$ ways
Results-oriented; bias for action
Foundation for light process
Judgement: people, product & business
Experience with category & stage
Build an industry
Build a company
Build an organization
Build a hit
Build something
Product leadership stages
Build an industry
Build a company
Build an organization
Build a hit
Build something
Product leadership stages
Build an industry
Build a company
Build an organization
Build a hit
Build something
Product leadership stages
Build an industry
Build a company
Build an organization
Build a hit
Build something
Product leadership stages
Build an industry
Build a company
Build an organization
Build a hit
Build something
Product leadership stages
Industry
Company
Organization
Hit
Something
Skills & Stages
Long-term strategy & partnerships
X-functional leadership, company strat
Leadership, strategy, hiring, culture
Marketing & consumer insight
Manage product team
How to get there
Join high-growth company
Embody culture
Hire & train great people
Lead!
z
2 Be the
leader
z
Leaders Lead
1 Become
a leader
Tools
Challenges
Good habits
2 Be the leader
z
Leadership tools
Mission, vision, brand
Strategy, tactics & metrics
Customer obsession
Culture
Management systems
z
Challenges
Alignment
One message to all
Fast learning & d-making
Being you
z
Good habits
“What’s best for the company?”
Focus on 2-3 things
Overcommunicate
Be positive, think long-term
Build your Board of Directors
z
2 Be the
leader
3 Leadership
at scale
z
Leaders Lead
1 Become
a leader
Market summary > Netflix, Inc.
NASDAQ: NFLX - Dec 02 2011
9.48
“If you want to build a
ship, don’t drum up
the people to gather
wood, divide the
work, and give orders.
Instead, teach them to
yearn for the vast and
endless sea.”
Antoine de Saint-Exupery
z
1 Assess your
stage & skills
ep
Next Steps for You
Lead!2 Commit to learning
& teaching
3 Build your
Board
Thank You!
www.gibsonbiddle.com
To complete Net Promoter Score survey,
Download PDF of presentation, and
Read “Leaders Lead” on Medium.
Thanks!
@gibsonbiddle

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Gibson Biddle - Leaders Lead