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Product Madness
Five Ways to Bring Sanity Back
Into the PM Hiring Process
Jason Shen
Co-founder & CEO | Headlight
Jason Shen
Co-founder & CEO | Headlight
Ridejoy
Percolate
Why is it so hard to hire
PM’s?
Product managers:
“Globally competitive,
unseen in Australia”
High
impact
Different
expectations
Imperfect metrics
So what?
“Learn recruiting. Once I became
a manager I learned that it was
now my job. I had imagined that
I would just let the recruiting org
know what my open headcount
was, and they’d handle the rest,
but nope.”
Jackie Bavaro
Head of Product at Asana
Author of Cracking the PM Interview
1. Stop hunting
unicorns
Software Engineering UX Design
Marketing Data Analysis Project
Management Industry Expert
Sales Product Visionary
Customer Support
You can’t
have it all
You can’t
(afford to)
have it all
2. Know what you
need
Product is about
trade-offs
1. Hire for your must-haves
Train / coach for the rest
3. Promote more
from within
Culture eats strategy
for breakfast
Training Rampup
Culture
Rampup
“Workers promoted into
jobs have significantly
better performance for
the first two years than
workers hired in.”
4. Create opportunities to
learn product skills
“When people say they can
only hire experienced PMs, I
often read this as “I haven’t
figured out how to efficiently
grow new PMs yet.”
Ellen Chisa
CEO/Co-founder of Dark
Former VP of Product at Lola
5. Hire with take-
home projects
Readium’s CEO wants to
launch a new 280 sec “micro-
podcasting” feature for their
iOS app.
Build an inital 3 month
product plan / roadmap
Clarity Vision Credibility Execution
Develop a Rubric
Bringing it home
1. Hiring demands trade-offs
1. Hiring demands trade-offs
Culture matters as much as skills
1. Hiring demands trade-offs
Culture matters as much as skills
Take-home projects > good stories
jshen.me/ta
kehome
Answer 3 questions and get a bundle of B2B,
B2C & E-Commerce PM take-homes
Give me feedback!

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