Scott Middleton gave a presentation on how new technology is impacting product management. He discussed several emerging technologies like crowd sourcing, computer vision, chat/voice assistants, and product analytics tools. He noted some technologies like A/B testing may be "dead" and new tools allow for more narrow and automatic actions. Roadmap tools can now identify relationships. Phil Laufenberg then spoke about navigating the hype around new technologies. He recommended using Gartner's Hype Cycle to explore emerging technologies. He also emphasized focusing on customer value and business benefits over just implementing new technologies. A framework of innovating, designing, and implementing based on customer desirability, commercial viability, and technical feasibility can help decrease

1. What happens when new tech meets Product
Product Talks
1
April 2019

2. Welcome to Product Talks
2

3. Thanks to our host & sponsor!
3

4. Leading The Product 2019
EARLY BIRD Tickets
on sale on www.leadingtheproduct.com
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5. Today’s Speakers
5
Scott Middleton
CEO,
Terem Technologies
Phil Laufenberg
Chief Product Officer,
Practera

6. Future of Product Tools
When New Technology Meets Product Management
Scott Middleton, CEO Terem Technologies

8. Scott Middleton
Founder & CEO of Terem Technologies, a tech
product development firm, building products for
enterprise, tech companies and Government.
Australian Financial Review Fast 100 company for
two years running based solely on delivering
outcomes for clients.
Involved in over 61+ tech product launches.

10. User Research Technology
Crowd Sourcing Computer Vision

11. Feature & Experience Design
Spreadsheet to App No Code App/Backend

12. Project Management Tools
Chat Assistants

13. Project Management Tools
Voice Assistants

14. User Communication

15. A/B Testing is dead

16. Product Analytics Tools
Pattern Detection Narrow, Automatic Action

17. Product Roadmap Tools
Identify relationships

18. Roadmap AI is hard. AI isn’t that smart yet...

19. Thanks
More Product Insights at terem.com.au/blog
Get a Team Assistant at stratejos.ai

20. Today’s Speakers
20
Scott Middleton
CEO,
Terem Technologies
Phil Laufenberg
Chief Product Officer,
Practera

21. GOING BEYOND THE
HYPEHow Product Managers can navigate the
hype around new technologies

22. Phil Laufenberg
Chief Product Officer
Background in Software Engineering and Management
Crypto-Startup Founder - 2012 (failed!)
Guest Lecturer “Teamwork and Innovation” - University of Sydney, UTS,
Macquarie University 2013-2015
Currently: CPO @ Practera - AI-based experiential learning technology
(EdTech)

23. Today
1. Learn how to quickly explore and follow emerging
technologies using Gartner’s Hype Cycle
1. Learn how to decrease the risk of delivering a
product that has the latest bells and whistles, but
that nobody wants to buy

24. 1. Explore and follow emerging
technologies using Gartner’s
Hype Cycle

25. The Gartner Hype Cycle

26. Example:
Consumer 3D Printing

27. The Gartner Hype Cycle 2013

28. The Gartner Hype Cycle 2013

31. Technology Impact
All listed technologies will sooner or later influence
the products of the future by changing the solution
space

32. 2. Decrease risk by avoiding bells and
whistles

33. Reminder: Product Management’s Purpose
Create customer value and deliver
measurable business benefits
(not “launch the most hyped new tech as soon as possible
because we can and PR you know”)

34. Companies without mature Product
Teams tend to jump to solutions
aka.
IIH-Framework

35. Ideate
Implement
Hope

37. STEP 1 - Innovate
Find ideas that solve underserved needs of your target
customer(s)*

39. PM Tool: Hype Cycle Bingo
● Using deep learning to identify…
● Utilizing blockchain to store...
● Creating conversational AI to help...

40. Go beyond the hype
Understand the fundamental benefits of the
technology before creating an initial solution
concept

41. STEP 2 - Design
Immerse your team in customer centric market and
business requirements

42. Find a technology solution
Work with design and engineering to find a solution
that has
1. Customer Desirability
2. Commercial Viability
3. Technical Feasibility

43. STEP 3 - Implement
IF a solution was found, launch the product or feature
and iterate quickly to find product market fit

44. KEY TAKEAWAYS
● Understand the fundamental benefits of the
proposed technology before creating an initial
solution concept
● Always focus on customer value and business
benefits by identifying underserved needs of your
target customers.

45. Today’s Speakers
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Scott Middleton
CEO,
Terem Technologies
Phil Laufenberg
Chief Product Officer,
Practera

46. We’re launching Product Rocket!
• Structured learning program
• For aspiring Product Managers
• Learning material from Brainmates, who are specialists in Product Management, and practical
recruitment information Recruiters and Hiring Managers
• A coaching program with a real coach who will help you make the challenging transition into
Product Management
• At your pace, a step-by-step process to get yourself ready to apply for those hard to get Product
jobs.
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47. Moving into Product? Join Product Rocket!
54
https://brainmates.com.au/product-management-career-pathways/product-rocket/

48. Brainmates
Upcoming courses…..
• Essentials of Product Management Auckland
April 29- May 2
• Essentials of Product Management Sydney
May 6-8
• Moving into Product Sydney May 11
• Essentials of Product Management Melbourne
May 20-22
• Essentials of Product Marketing Melbourne
May 20-21
• AIPMM Certification Melbourne May 23-24

49. Product Jobs powered by Brainmates
Business Analyst/ Product Owner
Plexus have been transforming the legal industry since day one. Through
world-leading technology and dynamic legal services, they deliver
unprecedented value for their clients and uncharted career paths for
lawyers. Legal Gateway are looking for a Business Analyst who loves to
break down complex problems into detailed requirements. This is an
exciting opportunity to join a dynamic and disruptive force within the
Legal Community
Product Portfolio Manager
Actron Air are an Australian owned company who have been engineering and
distributing Air conditioning systems since 1984. The fact that we are
Australian owned and operated means we can deliver products that directly
meet Australian Conditions whilst being innovative and adaptable to local
customer demands. Our reputation as a leader in the sector delivers for staff
and customers a professional cutting-edge company in an ever-increasing
competitive market.
We are now looking for a Product Portfolio Manager to join our team at our
new Marsden Park facility.
www. Brainmates.com.au Career Hub

50. 57
A few of the Speakers:
Bruce McCarthy - Speaker, Advisor, Teacher, Author – Product Roadmaps relaunched.
Jake Knapp - Speaker, Advisor, Teacher, Author – Product Roadmaps relaunched.
More to come!
Key Topics for 2019:
Strategy, Product Development, Product Design, Leadership
www.leadingtheproduct.com
Sydney – 22 October 2019
Early Bird Prices from $500 per
ticket

51. 58
Full day Workshops held on the day before the conference.
Choose from one of the following:
1. Design Sprints with Jake Knapp
2. OKR’s for Product Teams with Bruce McCarthy
More to come!
Early – Bird pricing until 31 August 2019
To find out more and register, please visit…
www.leadingtheproduct.com/workshops/
Sydney – 22 October 2018
Prices from $795 per ticket

52. Until next time!
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