The analysis contains 171 opinions about the Web Summit and over 91% of them are positive. The majority of positive opinions concern a participation in the conference. Negative ones generally express a dissatisfaction with too high ticket’s prices and excessive advertisements.

2. Web Summit Dublin 2013
Web Summit – the Europe’s biggest technology-industry
conference is taking place in Dublin in the end of October.
Each year the event attracts plenty of planet's leading
startups and technology companies and this fall over 7000
attendees from all over the globe will come to Ireland to
hear from more than 350 speakers.
It is a great opportunity to present a startup and share
latest innovations with leading founders, investors CEOs,
inventors, designers and thinkers. Moreover, Web Summit
offers numerous programs and competitions which
enables every bright mind to take part in the conference.
Photo source: Livestream.com / Sociable.co

3. Analysis description
The analysis is based on 3062 results gathered from
the Internet monitoring between June 1st and July
15th.
This data contains all the contents connected with this
year's Web Summit, which takes place in Dublin on
October 30th-31st 2013.
The reach of discussion includes 3 015 273
peoples.
The analysis contains data processing from 106
domains and subdomains.
3062Total number of threads
3 015 273
Number of people who
met the contents
connected with Web
Summit

4. Sources
The most active source of
mentions was Twitter, which
generated over 2415 results
(79%). Mentions from Facebook
make up only about 10% of all
and do not play an important
role in the analysis.
Web Summit

5. 43%
4%6%
11%
4%
11%
3%
2%
2% 14%People's Stage voting
Web Summit's shared comments
Tony Hawk added to speaker lineup
Startups at Web Summit
Pub summit
Press articles
STARTSF on Livestream
Attendance at Web Summit
Question to WebSummitHQ
Others
Contents’ categories
Web Summit

6. Opinions
The analysis contains 171
opinions about the Web Summit
and over 91% of them are
positive. The majority of positive
opinions concern a participation
in the conference.
Negative ones generally express
a dissatisfaction with too high
ticket’s prices and excessive
advertisements.
Web Summit
Participation in
the Web
Summit
29%
Pub Summit
19%
Desire to
participate
12%
Tony Hawk at
the Web
Summit
9%
Genereal
opinion about
the conference
7%
WebSummit
crew
6%
Speakers at the
conference
4%
Paddy Cosgrave
4%
STARTSF
4%
Website
3%
Other
3%
Positive mentions

7. Sample opinions

8. Web Summit
positive

9. Web Summit
positive

10. Web Summit
positive

11. Web Summit
negative

12. Web Summit
People’s Stage voting
Data includes 1326 requests for a „like” in a public vote for the People’s Stage. The majority shared their comments on Twitter (84%).
The graph below presents the number of requests for a vote between the June 18th and July 15th. Increased amount of comments on
particular days is generally connected with changes in voting schedule and with approaching a deadline of competition's rounds.
• 18th of June – launching the People's Stage for 25 speakers;
• 26th of June – increase of the amount of speakers from 25 to 50, extending the application deadline;
• 5th of July – the end of the first pool in the first round;
• 9th of July – beginning of voting for the second pool;
• 15th of July – the end of the first round

13. Web Summit
0
20
40
60
80
100
120
140
160
DeleOdufuye(137)
AkshayShah(47)
JorgenPoulsen(46)
MikeSmith(44)
BarryAdams(34)
GithinWilson(33)
JasonTeagues(32)
EvertBopp(27)
ChrisAllen(26)
SarahPeracha(24)
CarolineBergaud(23)
CiaránFlanagan(22)
MichaelDeMonte(20)
RutheFarmer(19)
DonWettrick(17)
Numberofcomments
Other
Facebook
Twitter
People’s Stage voting
To increase their chances, each nominee for
the People’s Stage shared their nominations
on Twitter, Facebook and other sites. This
chart presents how many comments with
request for vote for a particular nominee the
users shared. The total number of mentions
for each person (in brackets) is divided into
those posted on Twitter, Facebook and on
other sites.
The chart includes only 15 most popular
names. 143 nominations were shared only
once, 49 – twice and 83 nominations 3 up to
16 times.

14. Conclusion
Almost 80% results comes from Twitter
Opinions make up 5,6% of all contents
More than 90% opinions are positive and they
mainly concern participation in the conference
1326 results are requests for a vote for the
People Stage, which make up 43% all
mentions

15. An Overview of the Analysis Tool

17. About
Brand24.
Brand24 is a powerful, yet affordable tool
for real-time social media monitoring and
analytics. Designed to keep track of
online conversations about your brand
and products. Brand24 collects real-time
social data from millions of sources.
Our web-based dashboard provides
actionable customer insights, email
alerts, influencer analysis, automated &
customized PDF reports, infographics
and many more. Brand24 allows you to
measure key metrics around buzz and
sentiment.

18. Awards & Achievements

19. Brand24
Social Media Monitoring
Natalia Chrzanowska
natalia.chrzanowska@brand24.net
Mike Sadowski
mike@brand24.net
Twitter@SocialMemos
wwww.brand24.net
facebook.com/brand24
twitter.com/brand24app
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