Brand Innovation - Creative ways to advertise your company Lighters have always been a popular promotional product. Just like pens and business cards, a lighter is a fantastic way to promote your company or advertise with your company details branded on it. There are a wide variety of different lighter styles and brands to choose from, ranging from the cheapest disposable lighters to metal lighters similar to a Zippo. We believe that the best promotional lighters are the BIC lighters. BIC is a trusted brand so you can be sure that you will get value for your money and these lighters brand beautifully. These printed lighters are sure to light up your life!

1. Brand Innovation: Using a branded lighter as a
marketing tool
Lighters have always been a popular promotional product. Just like pens and business cards, a lighter
is a fantastic way to promote your company or advertise with your company details branded on it.
There are a wide variety of different lighter styles and brands to choose from, ranging from the
cheapest disposable lighters to metal lighters similar to a Zippo.
We believe that the best promotional lighters are the BIC lighters. BIC is a trusted brand so you can
be sure that you will get value for your money and these lighters brand beautifully. These printed
lighters are sure to light up your life!
The most popular and best-selling lighter is the super durable and high quality BIC Maxi Lighter.
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This lovely lighter is an exceptional quality lighter and is SABS approved
They are high quality but still cost effective. Giving you great value for money!
Our BIC Maxi lighter is available in these great colours: White, red, black and dark blue.
The price of our stunning BIC Maxi lighter also includes a one colour print on the lighter
Lighters are no longer reserved just for smokers! They are useful in many different ways and
especially for promotional reasons.

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They are a perfect promotional item for game lodges. You can just imagine how clever and
useful a branded lighter will be for your clients when they are lighting up a braai and BBQ!
A lighter is also great for promoting a backpackers lodge. Travellers will always find a lighter
handy. Sending a branded lighter with your company name with a backpacker, will ensure
your brand is seen throughout the world!
Lighters are even great for swanky hotels. Instead of giving branded matches to your guests,
give them a beautifully branded lighter.
If you own a construction company, a branded lighter will be the perfect promotional item
for you. Just imagine if you’ve just built someone a stunning braai, and then giving them a
complimentary branded lighter with your details when you’re done! They are sure to
remember you and appreciate the kind gesture.
A lighter is even an awesome promotional item for hardware stores. Builders and engineers
often need lighters and by having one of your branded lighters, they will definitely know
where to go get their tools!
All BIC lighters are quality tested and checked for safety. These lighters are cost-effective and great
value.
The BIC Maxi lighter is the absolute perfect choice when it comes to choosing lighters. It is durable,
safe and classically designed. Whether you use it at a 5 star hotel, or a simple backpackers – we
promise that your clients and guests will love our stunning BIC Maxi lighter just as much as we do.
For more information on BIC Graphic printed products and BIC lighters, please contact us:
www.brandinnovation.co.za
info@brandinnovation.co.za
0861 111 954