http://userxaudit.com/ ● The website's overall user experience can be a bit confusing ● Information architecture needs some finessing at a few key points of the website ● Needs more clear separation between services ● Too much going on with the landing page SUGGESTIONS: 1. Social media integration 2. Mailing lists for specials (email or snail mail) 3. 3. Ability to “share” coupons, both globally and per section http://userxaudit.com

1. digital strategist | idea catalyst
DIGITAL EVALUATION: FRED’S
Overview
● User experience can be a bit confusing
● Information architecture needs some finessing at a few
key points of the site
Entry Screen (home page)
● Needs more clear separation between services
● Good example: ​http://servicemasterclean.com/
o Notice tabs across the top. They’re always
present no matter which section you enter. And
once you’re in that section, the tab is on an
"active" state so you know you are in that area -
but can easily jump to the other sections from
the upper tab section.
● http://www.smcleanhome.com/
● Too much going on with the landing page.
o Should be simplified as an Entry point. I think it
would be best to integrate the site as a whole.
Again, refer back to Service Master as a model.
Is the "store" link really needed? From a user’s perspective,
this can be quite confusing versus “home.”
Home goes back to the landing page, but when in a section,
“home” should take me to the main page of that particular
site". Same issues are mirrored on the Pharmacy site and the
store site.
Better job with call-to-action buttons on promo bins, though.
www.JoeyBarker.com

2. digital strategist | idea catalyst
The promo bins have no call to action. Can easily be mistaken
for gratuitous images. Where are the buttons?
The utility bin should always be in the same spot.
Now that I have entered the pharmacy section, the button from
the Fred’s store with the link to the pharmacy site is now
replaced with an account login/register button.
This will throw a user for sure.
It would be nice if the ePharmacy could be integrated within
the site but they most likely have no control as this is a service
they use.
It does open in a new window but it would be nice to have a
direct link back to the pharmacy site.
Trouble Signing In? Did you forget your…?
ePharmacy sign-in needs to have the “forgotten password”
option…
A few suggestions:
1. Social media tie-ins
2. Mailing lists for specials (email or snail mail)
www.JoeyBarker.com

3. digital strategist | idea catalyst
3. Ability to “share” coupons, both globally and per
section
Moving Forward: Process
Who / What?
● Portrait of ideal consumer / target market
● Resources: Who and how many on this client /
project?
How Many?
● Charts
● Metrics / goals / objectives
Where?
● Map
● Geographic targeting / retail hot spots
When?
● Timelines
● Deadlines / dates to monitor for results
How?
● Flowchart
● What project first? Steps and timelines between
segues
Why?
● The plot
● Relationships? Quick revenue boost? Altered
perceptions?
www.JoeyBarker.com