Joe Edwards

London, United Kingdom United Kingdom

Head of Digital Marketing

Advertising / Marketing / PR

I love creating things that make people take action. I am a strategy guy at heart, but know that strategy is useless without execution. I'm also a massive basketball fan, which is why I'm privileged to be able to bring my passion and profession together. Over the years, I have worked both client-side and agency, working with Startups to Large Enterprise organizations in both B2B and B2C environments. I'm currently the Head of Digital @ FIBA Media, part of the Perform & FIBA partnership. My primary responsibility is to increase viewership of FIBA broadcasts globally, looking to drive both direct and indirect revenue streams.