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Brand Ministry - Cas Client Mercialys

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Brand Ministry
Brand Ministry

Mercialys déploie la campagne "Votez pour votre boutique préférée" dans les centres Géant Casino et invite les visiteurs de chaque centre à s'engager auprès de leur boutique préférée via le mobile et Facebook.

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Social-to-shop campaign February 2012
BRIEF Develop a concept using a combination of Social Media and Mobile that enables: • the recruitment of fans on the Facebook page of the shopping mall • the generation of in-shop trafic • the collection of client profile information - to be integrated into the brand global CRM program • educate sales rep and shopping mall directors about the power of Facebook and online communities
Concept: election of the shop of the year • In-shop vote on mobile (+3pts) / 2D flash code on shop window and Campaign period connection through Facebook Connect 2 weeks (end of February • Vote on Facebook web application 2012) (+1pt) Venue Nîmes Géant Casino shopping mall
Vote from mobile phones (via Facebook Connect) represent 5,7% off total votes (vs. 1,400 participants) Boutique list Vote Authentication
• Facebook application Facebook: votes + ranking • 2 200 new fans, 1,400 participants (63%) • Facebook ads: 17m imps, 0,03% CTR Compulsory Quizz description Access to profile info Like
330 shares (23% vs. number of participants) Vote Share (wall and invitation) HowTo mobile
• Boutique of the year award handed to the shop owner by the shopping mall director • Rewards given to participants (coupons to be redeemed in shops of the mall)

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Brand Ministry - Cas Client Mercialys

  • 2. BRIEF Develop a concept using a combination of Social Media and Mobile that enables: • the recruitment of fans on the Facebook page of the shopping mall • the generation of in-shop trafic • the collection of client profile information - to be integrated into the brand global CRM program • educate sales rep and shopping mall directors about the power of Facebook and online communities
  • 3. Concept: election of the shop of the year • In-shop vote on mobile (+3pts) / 2D flash code on shop window and Campaign period connection through Facebook Connect 2 weeks (end of February • Vote on Facebook web application 2012) (+1pt) Venue Nîmes Géant Casino shopping mall
  • 4. Vote from mobile phones (via Facebook Connect) represent 5,7% off total votes (vs. 1,400 participants) Boutique list Vote Authentication
  • 5. • Facebook application Facebook: votes + ranking • 2 200 new fans, 1,400 participants (63%) • Facebook ads: 17m imps, 0,03% CTR Compulsory Quizz description Access to profile info Like
  • 6. 330 shares (23% vs. number of participants) Vote Share (wall and invitation) HowTo mobile
  • 7. • Boutique of the year award handed to the shop owner by the shopping mall director • Rewards given to participants (coupons to be redeemed in shops of the mall)