Découvrez la campagne originale réalisée pour Optical Center sur sa page Facebook. Une campagne de recrutement de 8500 fans qualifiés en 10 jours.

1. July 2012
334 shops across France
How to grow a fan base with an original
campaign within 10 days ?

2. How to grow a fan
base through an
original 10- day
campaign ?
Original brief.
Build on the TV campaign “Révélons notre
acuité humaine” to develop the Optical
Center Facebook fan base.

3. How to grow a fan
base through an
original 10- day
campaign ?

4. How to grow a fan
Facebook campaign
base through an
original 10- day
campaign ?
The fan picks 10 friends and is asked to recognize
the form behind the face mosaic.
Reward : 20 pairs of sunglasses Police.

5. How to grow a fan
base through an
A campaign that leverages a number original 10- day
campaign ?
of Facebok Ad formats : standard ads,
sponsored stories, page post ads...

6. How to grow a fan
base through an
original 10- day
campaign ?
Within 10 days :
0.042% Click-Through-Rate
(average of 0.033% in France)
+60% as fan conversion rate
+8 500 fans
+53% increase in engagement rate

7. How to grow a fan
base through an
original 10- day
campaign ?
Winners happily
publish pics on
the Optical Center
TimeLine