20. But they’re not getting credit for it...
While Current TV’s
coverage of the 2008
elections was more
participatory and
inclusive, CNN got the
credit for involving
people in the elections.
22. And, when we...
We lost
participants
and viewers.
Lower the bar
to increase
participation
huh?
23. Question:
Do viewers really care if the content is viewer
generated, as long as it’s good?
Maybe, maybe not, but it’s certainly a big part
of the Current TV di erence.
25. Insight:
The Current experience is confusing and
benefit of participation isn’t clear...
How do I participate?
When should I participate?
Where do I fit?
26. ? Bigger Question:
Should we lose participation all
together and focus on really good
content for a specific group of people?
31. Other TV Networks
Current TV
Culture Source
Innovators Early Adopters Early Majority Late Majority Laggards
32. IDEA:
The source for the fearless
for those not afraid of expressing themselves
and there opinions
for those not afraid to get a new perspective
but, does it clearly tie all of our disparate
programming together?
37. Or is it Authentic/Transparent TV?
A Cultural Wake Up Call
A call to stop polluting your minds
To question what’s behind the curtain
To appreciate transparency
39. And we think our industry, including
22squared, is excited to see what’s next.
40.
41. About 22squared
22squared, one of the largest independent, privately-owned advertising agencies (we
use the term loosely) in the U.S. We provide strategic and creative advertising services
across multiple business verticals. O ering an empirical approach to building brand
advocacy called the Friendship Model, we specialize in communications that drive
business growth by building strong relationships with customers. The number 22squared
represents the exponential power of brand advocacy as well as the average number of
friends a person makes throughout his or her life. 22squared is located in Atlanta, GA and
Tampa, FL. For more information, visit 22squared.com.
Created by : Brandon Murphy | brandon.murphy@22squared.com
Gri n Farley | gri n.farley@22squared.com