An approach to managing the complexity of multiple customers, value propositions, and journeys

1. The Baseline Journey
An approach to managing the complexity of multiple customers, value propositions, and journeys

2. Different value propositions
for different customers is
complex and costly
value
proposition
value
proposition
value
proposition
value
proposition
value
proposition
value
proposition

3. core value
proposition
The value proposition
nucleus builds off a core.
Add just one extra thing for
each customer type.
CUPCAKE
core value
proposition CAKE
ICING

4. A customer journey can also build off a core, doing one key thing for each
target customer to deliver on the value proposition at the right moment.
The Baseline Journey
QUALITY
TIME

5. Want more?
Find the full post at adaptivepath.com/ideas
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Service Experience Conference this November
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service
experience
NOVEMBER 16 - 17
SAN FRANCISCO , CA